Online Marketing with EJ Saunders
EJ Saunders, CEO of Blaze Digital Solutions talks about online marketing on the CoachYu Show. He shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others He highlights the challenges of managing multiple independent operating systems and the need for effective reporting.
He also discusses the importance of being a strategist without bias and the need for measurement in marketing. He emphasizes the importance of understanding every tool in the marketing toolbox, not just focusing on one solution.
Saunders also shares his insights on the future of online marketing, emphasizing the importance of authenticity and trust in an era of AI and automation. He suggests that the key to success is to do things that algorithms can’t, such as building authentic relationships and creating unique experiences.
Towards the end, he discusses the importance of training and documentation in scaling operations. He shares his experiences of training engineers and the need to document processes to ensure consistency and quality. He also highlights the importance of momentum in any new endeavor.