In this Content Factory video, Will Troup, Founder of Troup Media, and Dennis Yu, CEO at Content Factory, explore unlocking the mind to tap the power of experiences and show how they shape perspectives. Drawing parallels from a mind-boggling magic show in Vegas to the challenges and triumphs of digital marketing, the duo emphasizes […]

Ad campaigns are very much an important aspect in the age of social media. With algorithm-driven platforms like these, the advertising landscape has taken on new dimensions. From Facebook to Amazon, algorithms determine what we see, what we buy, and even what we like. Advertising has transformed from mere billboards and commercials into targeted, […]

In a rapidly shifting financial landscape, the allure of guarantees stands out prominently. Amid the volatility of market-driven assets, the unique characteristics of whole life insurance emerge as an intriguing financial tool. Unlike traditional investments, which can swing wildly based on market forces, whole life insurance offers the allure of dividends that, once paid, […]

In this episode of “Content Factory’s Coach You Show,” hosted by Dennis Yu, CTO of BlitzMetrics and Content Factory, Braden Kelley, author of “Charting Change” and “Stoking Your Innovation Bonfire,” shared his insights into mastering digital marketing and his journey into becoming a thought leader. Kelley emphasizes the importance of finding one’s unique focus, […]

In a world increasingly interconnected by technology and social media, the age-old adage “It’s not what you know, but who you know” takes on new meaning. The concept and power of proximity, or being close to those with influence and connections, has never been more relevant. As platforms like Clubhouse facilitate unprecedented access to […]

In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Founder of Full Funnels and PegasusUGC, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. […]

In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing […]

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and […]

In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]

In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can […]

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to […]

On this episode of the CoachYu Show AJ Wilcox of  B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He […]

AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when […]

AJ Wilcox of B2Linked provides a comparative analysis of LinkedIn ads with other platforms like Facebook (Meta) and Google on this episode of the CoachYu show. It also discusses the application of the BANT (Budget, Authority, Need, Timing) model in lead qualification. LinkedIn ads are similar to Facebook as they target audiences based on their profiles, […]

LinkedIn excels in B2B targeting, offering unique ways to target professionals at scale. It allows targeting based on job title, department, seniority, skills, LinkedIn groups, company size, industry, geography, and company name. LinkedIn has been capable of account-based marketing, targeting specific companies by name, since its inception. LinkedIn also offers list upload features for targeting […]

The CoachYu show gives you a sneak peek of the RMDA event with Dennis Yu, CEO of Blitzmetrics. Dennis is a seasoned search engine engineer who advocates for a “dollar a day” strategy in digital marketing. This involves testing various pieces of content with a small budget, then investing more in the most effective ones. He […]

On this episode of the CoachYu Show, EJ Saunders, CEO of Blaze Digital Solutions talks about about Blaze Media’s onboarding process for the first 30 days. Before onboarding, clients fill out a questionnaire and provide access to necessary resources. During the onboarding call, the agency clarifies the target audience and establishes a 90-day game plan. They […]

EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system. The framework is divided into five phases, each corresponding to a different time of the year. These phases […]

Targeted messages have revolutionized the advertising arena in our increasingly digital landscape. This strategic approach enables us to refine our marketing objectives, moving beyond the traditional confines of ad placement and audience selection. It’s about weaving compelling narratives, meticulously designed to resonate with your audience across diverse platforms. Elements such as the text in […]

EJ Saunders, CEO of Blaze Digital Solutions talks about online marketing on the CoachYu Show. He shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others He highlights the challenges of managing multiple independent operating systems and the need for effective reporting. He also […]

How can you set your digital marketing agency apart from others? Justen Martin, Partner for Learn Do Teach emphasizes the core values of mastery, accountability, trust, commitment, and honesty on this episode of the CoachYu Show. He believes these values allow his company to align with people who share similar values. The company’s approach is […]

Justen Martin, Partner for Learn Do Teach suggests spending the first 30 days learning, doing, and teaching oneself about one’s strengths and how to delegate weaknesses. This period should involve understanding what one loves doing and is good at, as well as identifying what one doesn’t like and isn’t good at. Justen recommends spending about […]

Business results are the lifeblood of any company, defining success and informing strategy across sales, marketing, and operations. Yet, the journey from ideation to actual results is often shrouded in a fog of uncertainty, with questions about ‘how long until we see results’ hanging heavy in the air. The crux of this matter lies […]

In today’s competitive landscape, achieving a substantial marketing return on investment (ROI) is paramount. But to unlock the true potential of your marketing budget, you must go beyond simple calculations. Understanding the intricacies of tracking, analysis, and action is the first step to unraveling this complex equation. More than just numbers, these key performance […]

Video Targeting is an online advertising model that leverages brief video segments to convey a brand-oriented message. In this episode of the CoachYu show, Justen Martin of Learn Do Teach explains ‘why’ video is crucial for establishing a connection with the audience and raising awareness of the company’s core values. This video is intended to build […]

This episode of the CoachYu show features host Dennis Yu and Beau Haralson,Co-Founder of ScaleThat discussing the future of Internet marketing. Beau shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others. He highlights the challenges of managing multiple independent operating systems and the […]

AJ Wilcox, founder of B2Linked, explains on the CoachYu Show how to measure the LinkedIn Ads ROI. He introduces the BANT framework (Budget, Authority, Need, Timing) for assessing lead quality. LinkedIn can target larger companies likely to have a budget and reach decision-makers, ensuring the person with purchase authority sees the ads. The ‘Need’ and […]

Dennis Yu, CEO of BlitzMetrics discusses the transformative power and potential risks of artificial intelligence (AI) tools in the technology industry on the CoachYu Show. AI is being used to generate content, think for us, and police the internet for fake content. However, it can also create a lot of “garbage” content when used at […]

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated. If […]

The Coach YU Show on Startup Club delves into the profound impact of utilizing just one minute effectively. Hosted by Dennis Yu, founder of Content Factory, the show airs every Thursday evening and emphasizes the power of small actions in boosting productivity and gratitude. In this episode, Coach Yu shares numerous “one-minute recipes” – […]

In the digital age, where everyone seems to be starting a podcast or vlog, it’s easy to fall into the trap of thinking the equipment makes the show. Indeed, quality equipment can enhance the audiovisual experience. However, as veteran podcaster and Host of the Create Your Own Life podcast Jeremy Slate points out, the […]

In this episode of “Content Factory’s Coach You Show,” hosted by Dennis Yu, CTO of BlitzMetrics and Content Factory, Braden Kelley, author of “Charting Change” and “Stoking Your Innovation Bonfire,” shared his insights into mastering digital marketing and his journey into becoming a thought leader. Kelley emphasizes the importance of finding one’s unique focus, […]

In this Content Factory training video, Dennis Yu, CTO of BlitzMetrics, provides an in-depth approach to mastering the art of interviewing high authority figures. Drawing from his vast experience, Yu emphasized the importance of authenticity over technical perfection, suggesting that genuine interactions often yield the most valuable content. He highlights that while professional equipment […]

This episode of the CoachYu Show features Steve Spangler, Founder of Steve Spangler Science. Steve is an educator who has been pushing STEM education and has garnered a billion views on social media doing so. Today, Steve shares his journey from being a traditional classroom teacher to becoming a product entrepreneur, public speaker, and […]

Social media in education is transforming the way students interact with knowledge, opening up dynamic, participatory avenues of learning that engage and excite. Take, for example, the broad impact of science experiments that spill out from the traditional classroom onto the global stage of platforms like YouTube. Remember the explosive glee of the elephant’s […]

Public speaking is an art, requiring a special blend of skill, talent, and charisma. It also necessitates an understanding of audiences, honing messages for maximum impact, and being able to command a stage. In today’s digital age, these abilities can catapult careers, build brands, and incite social change. The National Speakers Association (NSA) is a […]

The evolution of new media, particularly social media, is drastically reshaping our communication landscape. With this shift comes a renewed emphasis on the art of storytelling and engaging audiences. A timeless technique, often underestimated, is to “tell them what you’re going to tell them, then tell them, then tell them what you told them.” This […]

In the context of business survival during a recession, Dennis Yu, CEO, of BlitzMetrics, on the CoachYu Show asserts that price serves as a signal and advises against lowering prices during challenging economic periods. Dennis Yu argues that the best businesses, regardless of their nature, thrive even in recessions, suggesting that lowering prices reflects a […]

Personal identity is a powerful tool in today’s visual and digital age. In a conversation with Dennis Yu on the CoachYu Show, Magdy Kotb, the Clothing Coach, discusses the importance of personal style and quality clothing. Kotb emphasizes aligning one’s presentation with their personality and goals, highlighting the significant impact of first impressions. He also […]

Closet must haves aren’t simply a matter of following trends or bowing to the dictates of fashion algorithms. Indeed, the cornerstone of any robust wardrobe lies in the careful curating of items that respect your individual style, enhance the lifespan of your pieces, and create an environment that favors the integrity of the materials. […]

Magdy Kotb, Founder of Clothing Coach on this episode of CoachYu Show highlights the impact of a strong personal brand image, using Steve Jobs as an example. A memorable brand image can lead to more opportunities and invitations, as it can engage others and create curiosity. He suggests that a strong personal brand image can […]

In a world where style is often dictated by fleeting fashion trends, it’s important to remember that true elegance lies in authenticity. This isn’t an appeal to shun trends, but a call to shift our focus from transient modes to a more enduring sense of personal style. The fashion industry, in its cyclical nature, can […]

Personal appearance, much like a well-tailored garment, speaks volumes before a single word is uttered. It’s not simply about finding clothes that fit, but rather understanding the transformative power of bespoke tailoring. The magic is in customizing even the most ordinary attire, taking a ready-to-wear garment and sculpting it to highlight one’s best features, irrespective […]

The Coach YU Show on Startup Club delves into the profound impact of utilizing just one minute effectively. Hosted by Dennis Yu, founder of Content Factory, the show airs every Thursday evening and emphasizes the power of small actions in boosting productivity and gratitude. In this episode, Coach Yu shares numerous “one-minute recipes” – […]

In this episode of “Content Factory’s Coach You Show,” hosted by Dennis Yu, CTO of BlitzMetrics and Content Factory, Braden Kelley, author of “Charting Change” and “Stoking Your Innovation Bonfire,” shared his insights into mastering digital marketing and his journey into becoming a thought leader. Kelley emphasizes the importance of finding one’s unique focus, […]

In a world increasingly interconnected by technology and social media, the age-old adage “It’s not what you know, but who you know” takes on new meaning. The concept and power of proximity, or being close to those with influence and connections, has never been more relevant. As platforms like Clubhouse facilitate unprecedented access to […]

In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Founder of Full Funnels and PegasusUGC, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. […]

In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing […]

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and […]

In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to […]

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, […]

Understanding your home value accurately is critical when planning to sell your home. Rob Jensen, Owner of Rob Jansen Company explains to the CoachYu Show why it’s a mistake to use Zillow to price your home. He points out that Zillow uses square footage and recent sales prices to calculate a value for your property, […]

Home selling tips” often go beyond mere transactional advice, moving into a realm where perception, pricing, and promotion converge to ensure maximum returns. Navigating the real estate market can feel like a challenging endeavor, but understanding some key principles can greatly enhance the likelihood of securing the highest possible price for your property. Rob Jensen, […]

The journey to home ownership can seem daunting without some effective home buying tips. Rob Jensen, Broker and Founder of Rob Jensen Company offers valuable advice on securing the best deal when purchasing a home in this episode of the CoachYu Show. He emphasizes the importance of diligent research in finding the best real […]