Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy

Many entrepreneurs join business groups in search of leads, but often stay because of the community, not the contracts. As economic pressure mounts, seasoned peer groups offer more than networking; they provide clarity, credibility, and peer-driven business support that can sustain leaders through uncertainty.. Shaun Overton, Founder at Dustups Texas, shares how his Purpose…

Many business leaders seek out peer groups for growth opportunities, but stay because of the leadership clarity and alignment they gain. The ability to access trusted voices outside your immediate team can unlock new thinking and sharpen strategy, especially in high-stakes environments. Pat Smith, CEO at Serve Denton, joined Purpose Factory to connect with…

Entrepreneurs navigating high-stakes setbacks often face isolation, confusion, and a loss of direction. Purpose Factory offers a space where leaders can regain clarity and cultivate purpose-driven leadership through structured, values-driven peer support. Shaun Overton, the Founder at Dustups, found himself in crisis, professionally and personally, after being left unpaid on a major international project…