Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

LinkedIn Ads Budget with AJ Wilcox

January 1, 2023
Blitzmetrics
Content Factory
LinkedIn
LinkedIn Ads
+more
Sonia Gossai

 

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated.

If your brand is well-known and your ad spend is for maintaining visibility with familiar audiences, LinkedIn should receive a smaller budget. AJ suggests a starting budget of $5,000 a month for any channel, yielding statistically significant results by month’s end.

However, the LinkedIn Ads budget depends on your target audience’s size. He warns that LinkedIn can lead to overspending and advises against using LinkedIn’s default bidding method, maximum delivery, and leaving audience expansion enabled, as these can inflate costs. 

Recent Episodes

hydrogen energy
View episode

Q HYDROGEN Set to Launch World’s First Renewable Hydrogen Energy Power Plant

As the world confronts climate change and searches for sustainable energy sources, hydrogen has emerged as a promising solution to reduce carbon emissions. With global energy demands rising and industries like shipping and manufacturing grappling with decarbonization, hydrogen is gaining attention. A key driver of this transition is the Inflation Reduction Act, which has…

side hustle
View episode

From Side Hustle to Success with John Lynn | Ep. 14 | Growthwell with Josh Byrd

Balancing professional success with personal well-being is a common struggle for many in today’s fast-paced world. As side hustles and entrepreneurial ventures gain popularity, many people are seeking ways to advance their careers without sacrificing their personal lives. Recent research shows that burnout is a significant issue in the workforce—67% of workers in the…

internal operating system
View episode

Your Internal Operating System is the Bridge Between Authenticity and Peak Performance

The pressure to perform in today’s fast-paced world has underscored an important realization: external success isn’t enough. With burnout rates on the rise, more individuals and organizations are turning inward, recognizing that true effectiveness comes from reprogramming their internal operating systems. Research from the HeartMath Institute shows that aligning the heart, mind, and emotions,…