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Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

LinkedIn Ads Budget with AJ Wilcox

January 1, 2023
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Content Factory
LinkedIn
LinkedIn Ads
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Sonia Gossai

 

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated.

If your brand is well-known and your ad spend is for maintaining visibility with familiar audiences, LinkedIn should receive a smaller budget. AJ suggests a starting budget of $5,000 a month for any channel, yielding statistically significant results by month’s end.

However, the LinkedIn Ads budget depends on your target audience’s size. He warns that LinkedIn can lead to overspending and advises against using LinkedIn’s default bidding method, maximum delivery, and leaving audience expansion enabled, as these can inflate costs. 

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