Onboarding Process: First 30 Days Working With Blaze Media
On this episode of the CoachYu Show, EJ Saunders, CEO of Blaze Digital Solutions talks about about Blaze Media’s onboarding process for the first 30 days. Before onboarding, clients fill out a questionnaire and provide access to necessary resources. During the onboarding call, the agency clarifies the target audience and establishes a 90-day game plan. They formulate a core message based on client feedback and then get to work.
The agency’s onboarding process then requires them to create a detailed customer avatar, clarify the core message and offer for the avatar, and start building campaigns. By the 30-day mark, EJ Saunders suggests that the marketing efforts should be around the break-even point for the client’s market.