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Tuesday, December 5, 2023
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Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

Onboarding Process: First 30 Days Working With Blaze Media

June 2, 2023
Sonia Gossai

On this episode of the CoachYu Show, EJ Saunders, CEO of Blaze Digital Solutions talks about about Blaze Media’s onboarding process for the first 30 days. Before onboarding, clients fill out a questionnaire and provide access to necessary resources. During the onboarding call, the agency clarifies the target audience and establishes a 90-day game plan. They formulate a core message based on client feedback and then get to work.

The agency’s onboarding process then requires them to create a detailed customer avatar, clarify the core message and offer for the avatar, and start building campaigns. By the 30-day mark, EJ Saunders suggests that the marketing efforts should be around the break-even point for the client’s market.

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