Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

Onboarding Process: First 30 Days Working With Blaze Media

June 2, 2023
Sonia Gossai

On this episode of the CoachYu Show, EJ Saunders, CEO of Blaze Digital Solutions talks about about Blaze Media’s onboarding process for the first 30 days. Before onboarding, clients fill out a questionnaire and provide access to necessary resources. During the onboarding call, the agency clarifies the target audience and establishes a 90-day game plan. They formulate a core message based on client feedback and then get to work.

The agency’s onboarding process then requires them to create a detailed customer avatar, clarify the core message and offer for the avatar, and start building campaigns. By the 30-day mark, EJ Saunders suggests that the marketing efforts should be around the break-even point for the client’s market.

Recent Episodes

data-driven tools
View episode

Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

facing adversity head-on
View episode

Facing Adversity Head-On: Leadership Insights From Charmeachealle Moore

Welcome to “Through the Storm,” where resilience and facing adversity head-on takes center stage. If you were to look up the word in the dictionary, you might just find a picture of Charmeachealle Moore, known affectionately as Mike Moore. His life story reads like a testament to unwavering determination and perseverance. Mike is a…

View episode

The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…