How To Measure LinkedIn Ads ROI with AJ Wilcox

June 1, 2023
Sonia Gossai

AJ Wilcox, founder of B2Linked, explains on the CoachYu Show how to measure the LinkedIn Ads ROI. He introduces the BANT framework (Budget, Authority, Need, Timing) for assessing lead quality. LinkedIn can target larger companies likely to have a budget and reach decision-makers, ensuring the person with purchase authority sees the ads. The ‘Need’ and ‘Timing’ categories are better reached through search channels like SEO and Google ads.

The challenge is unifying all these marketing channels to see the entire process. The solution lies in the CRM system, which tracks all interactions across all marketing channels by sending tracking parameters through the URLs clicked on in ads. This provides data about what ad and campaign the prospect interacted with.

Wilcox invented ‘any touch attribution’, where any conversion generated because of a touch on LinkedIn ads is noted, allowing for the optimization of campaigns and ads that drove those conversions. So, when it comes to LinkedIn Ads ROI, it’s a long-term investment akin to baking bread:  where money spent today results in sales-qualified leads or deals in the future, depending on the sales cycle length. 

Recent Episodes

motor fuels audit tips
View episode

In this week’s episode of Motor Fuels Tax Minute, our hosts introduce Supervisor and Motor Fuels team member, Bryan Ruwaldt, who offers audit tips.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 48 00:00:00 Kelly: Thank you for joining us on this…

Employee Safety International SOS
View episode

With recent global events emphasizing the importance of employee safety, companies are increasingly focused on how to protect their staff while they travel for work. From the resurgence of health crises to geopolitical tensions, the need for robust travel safety protocols has never been more critical. This analysis is particularly relevant now as businesses…

tech divide baltimore bridge collapse
View episode

In today’s rapidly evolving technological landscape, the divide between companies with advanced tech capabilities and those lagging behind is widening. This growing tech divide significantly impacts their ability to respond to supply chain disruptions, a crucial factor in maintaining business continuity and efficiency that’s even more pronounced as supply chain resilience is increasingly defined…