Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

August 7, 2023

 

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy.

This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to discern which content resonates most with audiences. Instead of seeing advertising as solely a promotional tool, consider it a means to discover what truly engages your audience. Now, let’s dive deeper into this approach with the expert himself, Dennis Yu.

Recent Episodes

Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
View episode

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

sales process automation
View episode

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

thaly palanisamy as new president
View episode

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…