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The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

Content Factory’s Tour of B2B Content Creation Giant, MarketScale

April 19, 2023
B2B companies
B2B content
B2B marketing
B2B media
+more
MarketScale

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, begin the tour.

The first stop is a wall displaying onsite video productions and artwork by Kiara Thomas, 3D Art and Designer at MarketScale. The host highlights their collaboration with Jesse Cole from the Savannah Bananas for an online learning course called “Welcome to the Show,” focused on turning customers into fans. They proceed to Studio 53, the tallest studio in Dallas, and showcase a prototype machine that allows remote communication at trade shows.

Moving along, they visit the Async studio, which offers a different perspective due to its white background. They continue to the Trinity studio, which typically offers a scenic view of downtown Dallas and Fort Worth. This studio is versatile, suitable for live broadcasts, podcasts, and round table discussions. They meet Aaron Willis, the audio expert, who previously worked on “Wipe Out” and showcases the impressive setup for live broadcasts.

Finally, they briefly visit another podcasting studio, where the host mentions recording episodes and the convenience of having a secluded space for focus. The tour concludes with a thank-you to Katie for guiding them through the offices of this B2B content creation giant.

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