Unveiling the Future of Internet Marketing: Authenticity, Trust and Training are Key

This episode of the CoachYu show features host Dennis Yu and Beau Haralson,Co-Founder of ScaleThat discussing the future of Internet marketing. Beau shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others. He highlights the challenges of managing multiple independent operating systems and the need for effective reporting.

Dennis Yu discusses the importance of being a strategist without bias and the need for measurement in marketing. He emphasizes the importance of understanding every tool in the marketing toolbox, not just focusing on one solution.

Both Haralson and Yu share their insights on the future of Internet marketing, emphasizing the importance of authenticity and trust in an era of AI and automation. They suggest that the key to success is to do things that algorithms can’t, such as building authentic relationships and creating unique experiences.

Towards the end, they discuss the importance of training and documentation in scaling operations. They share their experiences of training engineers and the need to document processes to ensure consistency and quality. They also highlight the importance of momentum in any new endeavor.

Recent Episodes

Many entrepreneurs join business groups in search of leads, but often stay because of the community, not the contracts. As economic pressure mounts, seasoned peer groups offer more than networking; they provide clarity, credibility, and peer-driven business support that can sustain leaders through uncertainty.. Shaun Overton, Founder at Dustups Texas, shares how his Purpose…

Many business leaders seek out peer groups for growth opportunities, but stay because of the leadership clarity and alignment they gain. The ability to access trusted voices outside your immediate team can unlock new thinking and sharpen strategy, especially in high-stakes environments. Pat Smith, CEO at Serve Denton, joined Purpose Factory to connect with…

Entrepreneurs navigating high-stakes setbacks often face isolation, confusion, and a loss of direction. Purpose Factory offers a space where leaders can regain clarity and cultivate purpose-driven leadership through structured, values-driven peer support. Shaun Overton, the Founder at Dustups, found himself in crisis, professionally and personally, after being left unpaid on a major international project…