Unveiling the Future of Internet Marketing: Authenticity, Trust and Training are Key

June 2, 2023
Sonia Gossai

This episode of the CoachYu show features host Dennis Yu and Beau Haralson,Co-Founder of ScaleThat discussing the future of Internet marketing. Beau shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others. He highlights the challenges of managing multiple independent operating systems and the need for effective reporting.

Dennis Yu discusses the importance of being a strategist without bias and the need for measurement in marketing. He emphasizes the importance of understanding every tool in the marketing toolbox, not just focusing on one solution.

Both Haralson and Yu share their insights on the future of Internet marketing, emphasizing the importance of authenticity and trust in an era of AI and automation. They suggest that the key to success is to do things that algorithms can’t, such as building authentic relationships and creating unique experiences.

Towards the end, they discuss the importance of training and documentation in scaling operations. They share their experiences of training engineers and the need to document processes to ensure consistency and quality. They also highlight the importance of momentum in any new endeavor.

Recent Episodes

Venture Fund Valuations
View episode

In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]

entrepreneurial mindset
View episode

  Adopting an entrepreneurial mindset is increasingly essential in today’s diverse professional world. This approach, emphasizing resilience and innovation, is applicable in various careers, encouraging individuals to see opportunities in challenges and to think beyond conventional methods. SkillPointe recognizes the importance of aligning this entrepreneurial spirit with career aspirations. The organization assists individuals in transforming […]

earn and learn programs
View episode

  Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]