Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023

 

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar contenido de calidad. ¿Cómo puedes aprovechar el contenido generado por tu comunidad?

El contenido generado por la comunidad es uno de los tipos de contenido más importantes, flexibles y confiables para impulsar la estrategia de marketing de una marca. Ya sea que se trate de expertos internos de la empresa, clientes satisfechos con tu producto o servicio, u otros profesionales de tu industria, obtener contenido de tus comunidades representa una estrategia poderosa que presenta voces relevantes y perspicaces. Además, te permite establecerte como líder de pensamiento o líder de la comunidad, y a menudo es más efectivo para comunicar el ethos de tu marca que el contenido de marketing tradicional.

Especialmente para compañías B2B, ¿por qué es importante el contenido generado por la comunidad? ¿Cómo defines tu comunidad? ¿Y por qué se está convirtiendo en la estrategia estándar para evolucionar el marketing en el mundo moderno, definido por las redes sociales, las personas influyentes y el contenido casual en video? Exploraremos estas preguntas en una conversación con Sergio Reyes, Chief Operating Officer (COO) de MarketScale, quien compartirá su experiencia al dar el salto al mundo del contenido generado por la comunidad después de una carrera exitosa como ingeniero y líder de operaciones. Con sus perspectivas, proporcionaremos estrategias accionables para todas las compañías en sus respectivas industrias, tanto aquellas orientadas a productos de consumo como aquellas enfocadas en otros sectores, para que comprendan la importancia de la comunidad, quiénes forman parte de ella y cómo se pueden utilizar esas comunidades para crear historias y contenido de calidad.

 

Read in English:

The world of content marketing is constantly changing, embracing new mediums and content styles, from blogs and infographics to podcasts and TikToks. Yet, even with these evolutions, one core strategy remains constant: it’s important for any brand to engage its internal and external communities, as these communities are ideal for creating quality content. How can you leverage community-generated content?

Community-generated content is one of the most important, flexible, and trustworthy types of content to drive a brand’s marketing strategy. Whether it involves tapping into experts within the company, showcasing customers of your product or service, or engaging other professionals in your industry, obtaining content from your communities represents a powerful strategy that brings forth relevant and insightful voices. It allows you to establish yourself as a thought leader or community leader and often works better in communicating your brand’s ethos than traditional marketing content.

Especially for B2B companies, why is community-generated content important? How do you define your community? And why is it becoming the standard strategy for evolving marketing in the modern world, defined by social networks, influencers, and casual video content? We explore these questions in a conversation with Sergio Reyes, Chief Executive Officer (COO) at MarketScale, who will detail his own transition into the world of community-generated content after a lucrative and successful career as an engineer and operations leader. With his insights, we will provide actionable strategies for all companies in their respective industries, including techniques for both consumer product-oriented businesses and those with a different focus, to understand the importance of community, who populates that community, and how these communities can be leveraged to create compelling stories and high-quality content.

Follow us on social media for the latest updates in B2B!

Image

Latest

prior authorization
Efficiency Amplified: Automatic Prior Authorizations for Seamless Care
February 23, 2024

Navigating the labyrinth of healthcare bureaucracy, particularly the prior authorization process, presents a significant challenge for both providers and patients. This process, which is designed to control healthcare costs, often ends up delaying critical care. Could the efficiency of healthcare delivery improve if hospitals with a consistent record of approved claims were granted automatic […]

Read More
battery life
Power Up, Power On: Maximize Battery Life with Repurposing, not Just Recycling
February 23, 2024

In the rapidly evolving landscape of sustainable technology, the debate between battery recycling and repurposing is becoming increasingly significant. As we strive for a greener future, how can we best extend the battery life and utility of the batteries powering our electric vehicles (EVs) and other devices? Dr. Veronika Wright, also known as Electrified Veronika™ […]

Read More
smart thermostat technology
Smart Thermostat Technology is a Must-Have for Hotels Committed to a Sustainable Future
February 23, 2024

The drive towards sustainability within the hospitality sector marks a pivotal shift in how hotels operate and interact with their environment. Smart thermostat technology emerges as a key player in this transformation, offering more than just energy savings—it embodies a holistic approach to environmental stewardship and operational efficiency. By harnessing the power of automation and […]

Read More
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
February 23, 2024

In an era where technology’s evolution outpaces its regulation, AI advances can lead to ethical dilemmas in accounting and finance. The integration of artificial intelligence and blockchain technologies into these sectors not only heralds a new dawn of efficiency and transparency but also introduces a myriad of ethical dilemmas, particularly concerning data privacy, security, […]

Read More