Articles by tag: community
Thanks to the powerful influence of social media, personal stories are increasingly shaping public discourse and building community. Sharing inspiring experiences is one of the best ways to build strong and healthy communities. For example, a story of resilience and building community after surviving breast cancer is relevant to so many people. With an […]
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Food & Beverage
The Main Course: The Power of Restaurant Narrative in Staffing
Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this episode […]
Articles
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]
Business Services
The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact
In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss […]
Industrial IoT
Driving More Honest Discussions in IoT
The Automation industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues. To promote more authenticity and customer-centricity, it is important to be part of the conversation and show up with good intentions. Community building is essential for success, and the industry can learn from […]
Articles
Using Community-Generated Content to Build Engagement
Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]
Articles
The Power of Interaction for Building Community
In today’s digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world. But building a community is not just about connecting people; it’s about creating an environment where people feel comfortable sharing their […]