Articles by tag: community

Purpose in Pain: Christine Handy’s Journey from Surviving Cancer to Building Community

building community

Thanks to the powerful influence of social media, personal stories are increasingly shaping public discourse and building community. Sharing inspiring experiences is one of the best ways to build strong and healthy communities. For example, a story of resilience and building community after surviving breast cancer is relevant to so many people. With an…

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Food & Beverage
The Main Course: The Power of Restaurant Narrative in Staffing

Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this episode…

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Articles
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar…

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Business Services
The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact

In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss…

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Industrial IoT
Driving More Honest Discussions in IoT

The Automation industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues. To promote more authenticity and customer-centricity, it is important to be part of the conversation and show up with good intentions. Community building is essential for success, and the industry can learn from…

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Articles
Using Community-Generated Content to Build Engagement

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is…

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Articles
The Power of Interaction for Building Community

In today’s digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world. But building a community is not just about connecting people; it’s about creating an environment where people feel comfortable sharing their…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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Excellence Culture with John Brown – CEO, GreatLife Golf
July 10, 2024

The game of golf has been a part of John Brown’s life from childhood. Now he courageously steers the ship of GreatLife Golf. One of the fastest growing golf management companies in the industry. While focusing on a successful business, I believe one of his most attractive traits is his heart to positively impact the…

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Other Articles
Technology Transforming the Impact of SDOH Programs
February 22, 2023

Seeing a community’s health gaps and opportunities is no easy feat. Seeing the social health needs at the household level is very challenging…but this is where Amit Kale, Vice President at Highmark Health, believes we need to start to help members live healthier lives. Amit Kale MD, MHA joins the podcast to talk about the…

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Deconstruction: The VCC Cares Social Impact Panel
January 10, 2023

Community describes a group of people that live in the same place or share similar characteristics. Every community is different, but one commonly shared theme is how  businesses can impact their respective communities. Corporate philanthropy can spure great societal impact. But what causes are companies giving back to the communities they operate in and why?…

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Sharing Knowledge in the HVAC Industry for an Improved Customer Experience
December 28, 2022

Good communication goes a long way and can often be the backbone for providing an efficient, friendly, and improved customer experience. While strong communication is a vital area for many industries, it is the trade industry that benefits the most from soft skills. Why do these skills matter so much and how can the…

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Becoming a Better Ally: Ensuring Diversity, Equity, and Inclusion in the Digital Space
December 15, 2022

The world of business-to-business interactions has been entirely upended in the world of Covid. Face to face connections are often not possible or even desired and it can be quite easy to fall into the trap of thinking that the bulk of our interactions can be done on Zoom or Teams or via email or…

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Building a Crypto Community through Hedera’s Hashpack Wallet
December 7, 2022

Hedera’s Hashpack wallet was created with the intent to be suitable for users of all walks of life. It’s a multi-currency crypto wallet designed to hold all types of digital currencies. The concept of multi-currency wallets is meant for the purpose of securely accessing and using these assets and having them in one place. In…

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The Push for Peer Regulation Post-FTX Crash
November 22, 2022

The collapse of crypto exchange FTX has unleashed a new wave of speculation in the digital market, as the fortune of FTX founder Sam Bankman-Fried went from nearly 16 billion dollars to zero in days. Raising serious questions about the structure of the crypto business model and also regulations what should investors make of the…

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AVIXA Officially Opens the Doors to AVIXA Xchange, a Community Platform for the Global Pro AV Industry
May 5, 2022

AVIXA has officially opened the doors of AVIXA Xchange to the entire pro AV industry. AVIXA Xchange is a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers. The platform is where expertise and experience are shared, knowledge and connections are gained, news…

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Why Community and Mentorships Are Vital to a Great Business
April 7, 2022

Hosts Tyler Kern and Greg Crumpton sit down with industry insider Blair Newsham, the President of HSA Mechanical Services, to talk about their experiences in HVAC, the importance of community, and teaching soft skills for long-term leadership. “The next generation is always on my mind,” said Crumpton. As an experienced vet of the hvac…

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Move Over Metaverse, Eduverse Is the Future for Education
March 31, 2022

Education is arguably the most unified industry out there since all educators have the same goal, which is the desire to impact the next generation. Unlike others, they’re not looking for fame, money or notoriety, and Vriti Saraf, CEO and founder of k20 Educators (k20), wants to empower educators around the world by breaking down…

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