Articles by tag: community

Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023

contenido generado por tu comunidad
   El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas Read more

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housing market
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
June 1, 2023

In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]

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Affordable Care Act
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
June 1, 2023

The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain.  Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]

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IKEA digital transformation
Reimagining Retail with IKEA Digital Transformation & New Store Formats
June 1, 2023

In the swiftly evolving retail industry, the conversation around digital transformation and retail technologies is more urgent than ever. Amid this tech-driven revolution, IKEA is pioneering a remarkable journey. The stakes are high, as IKEA aims to shift from being primarily a physical retailer to incorporating a substantial omni-channel presence. As of 2016 only […]

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Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
May 15, 2023

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]

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The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact
April 25, 2023

In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss […]

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Driving More Honest Discussions in IoT
April 11, 2023

The Automation industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues. To promote more authenticity and customer-centricity, it is important to be part of the conversation and show up with good intentions. Community building is essential for success, and the industry can learn from […]

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Using Community-Generated Content to Build Engagement
March 28, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]

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The Power of Interaction for Building Community
March 14, 2023

In today’s digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world. But building a community is not just about connecting people; it’s about creating an environment where people feel comfortable sharing their […]

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Technology Transforming the Impact of SDOH Programs
February 22, 2023

Seeing a community’s health gaps and opportunities is no easy feat. Seeing the social health needs at the household level is very challenging…but this is where Amit Kale, Vice President at Highmark Health, believes we need to start to help members live healthier lives. Amit Kale MD, MHA joins the podcast to talk about the […]

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Deconstruction: The VCC Cares Social Impact Panel
January 10, 2023

Community describes a group of people that live in the same place or share similar characteristics. Every community is different, but one commonly shared theme is how  businesses can impact their respective communities. Corporate philanthropy can spure great societal impact. But what causes are companies giving back to the communities they operate in and why? […]

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Sharing Knowledge in the HVAC Industry for an Improved Customer Experience
December 28, 2022

Good communication goes a long way and can often be the backbone for providing an efficient, friendly, and improved customer experience. While strong communication is a vital area for many industries, it is the trade industry that benefits the most from soft skills. Why do these skills matter so much and how can the […]

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Becoming a Better Ally: Ensuring Diversity, Equity, and Inclusion in the Digital Space
December 15, 2022

The world of business-to-business interactions has been entirely upended in the world of Covid. Face to face connections are often not possible or even desired and it can be quite easy to fall into the trap of thinking that the bulk of our interactions can be done on Zoom or Teams or via email […]

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