Articles by tag: b2b

Cynthia Rodriguez Leads the Transformation of Verizon’s B2B Segment, Redefining Partner Ecosystems

B2B segment

In an insightful segment dedicated to the strategic expansion and depth of Verizon’s Partner Network, Cynthia Rodriguez, the Director of Business Agents Channel at Verizon Business, shares her extensive experience and the value she brings to the partnership ecosystem. This discussion offers a peek into the strategies that have bolstered Verizon’s B2B segment, highlighting the […]

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Pro AV Today
The Importance of Small Businesses and Entrepreneurship in Pro AV

In this episode of Pro AV Today, host Ben Thomas talks with Daniel Anderson, founder of Stratum, about the importance of small and regional businesses in the Pro AV industry. Summary: Anderson’s journey into the industry is a complicated, yet familiar one. His interest in AV began in his youth, fostered by a youth pastor […]

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Articles
Verizon is Revolutionizing Manufacturing Connectivity

Verizon is Transforming the Future of Manufacturing The Role of Connectivity in Transforming Manufacturing In the latest episode of “Getting Smart,” host Brandon Pfluger had the pleasure of welcoming Mike Weller, Manufacturing Practice Manager at Verizon, to discuss the transformative role of connectivity in manufacturing. Weller’s insights into Verizon’s approach to empowering manufacturing plants through […]

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Business Services
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]

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Uncategorized
Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage

Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage. 1) Showcase Visual Appeal: Film visually striking booths, displays, and products that stand out from the crowd. Highlight unique design elements or cutting-edge technologies that grab attention. 2) Document Behind-the-Scenes: Capture behind-the-scenes moments, such as booth setup, product demonstrations, or […]

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Articles
Purpose in Pain: Christine Handy’s Journey from Surviving Cancer to Building Community

Thanks to the powerful influence of social media, personal stories are increasingly shaping public discourse and building community. Sharing inspiring experiences is one of the best ways to build strong and healthy communities. For example, a story of resilience and building community after surviving breast cancer is relevant to so many people. With an […]

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Articles
Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion […]

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Transform Your Videos with AI
Transform Your Videos with AI
February 29, 2024

The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring […]

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DISTRIBUTECH 2024
DISTRIBUTECH 2024: Ulteig’s PathFinder Leads the Way in Smart Technology Investments
February 29, 2024

The utility industry is witnessing a transformative shift towards harnessing technology to enhance efficiency and offer value beyond conventional services. A recent study unveiled at DISTRIBUTECH 2024, the industry’s energy transmission and distribution show, revealed that 74% of energy and utility companies are adopting or exploring AI to improve data management and operational efficiency. […]

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DECT NR+
DISTRIBUTECH 2024: Nordic Semiconductor Unveils the Power of DECT NR+ for Private Networks
February 28, 2024

The rise of the Internet of Things (IoT) and its industrial counterpart (IIoT) has seamlessly integrated technology into our daily lives, from our homes and cars to factories. This integration largely relies on wireless communication technologies like Wi-Fi, Bluetooth, and cellular networks, as well as ultra-wideband, LoRa, Sigfox, and ISM. With our reliance on […]

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energy infrastructure
New Energy Infrastructure Vs. Extending Fossil Fuel Plants: How Should the Energy Industry Tackle Aging Power-Generation Assets?
February 28, 2024

If the expected surge in power demand is anything to go by, the U.S. power grid could be in trouble. Fueled by clean energy projects and a massive shift towards electric vehicles by 2030, it’s clear the grid could face major strain — and even blackouts. Unfortunately, the U.S. has already faced such disasters: […]

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Other Articles
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
May 15, 2023

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]

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With an Uncertain Economic Climate, Retailers Should Focus on Improving Operational Excellence
April 11, 2023

As retailers emerge from a three-year-long pandemic, the outlook for the market remains testy: Fears of recession and persistently high inflation are expected to continue to have an effect on consumer spending. On top of this, geopolitical factors in Europe keep supply chain disruptions on most retailer’s radar, aggravating existing wounds from COVID’s impact […]

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How to Build Community with an Episodic Series
March 31, 2023

Building a community is one of the most important aspects of any brand or organization’s success, and a powerful way to do this is through the creation of an episodic series. Episodic content has several advantages over one-off content: 1. Loyalty and engagement By creating a series, the audience has the opportunity to follow the […]

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Using Community-Generated Content to Build Engagement
March 28, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]

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The Power of Interaction for Building Community
March 14, 2023

In today’s digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world. But building a community is not just about connecting people; it’s about creating an environment where people feel comfortable sharing their […]

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Marketing and media can learn from the software developer community to achieve more scale
January 18, 2023

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]

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Changing the Stigma Around Franchising
November 23, 2022

Franchising is perceived as a difficult commitment to make, and often entails a range of investment hurdles. For many this is enough frustration to turn investors away, but what if there was light at the end of the tunnel? Thomas Nieto, CEO of Main Squeeze Juice Co, highlights some major drawcards to franchising, and […]

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Inflation May Be Cooling Off This Winter. Is This Good News for the Supply Chain?
November 22, 2022

In a win for consumers and businesses alike, a key finding from the latest Bureau of Labor Statistics report suggests that inflation may be cooling off at a faster rate than expected. Comparing wholesale prices to a year ago, an 8% increase is the smallest annual increase since July of last year. With PPI numbers […]

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A Look at the New ACA Guidelines and How It Will Impact Competition
November 15, 2022

Melanie Musson, Health Insurance Expert at Clearsurance gives her take on the new ACA guidelines and why they will really end up benefitting consumers. Melanie’s Thoughts: “With the new ACA guidelines, insurance companies must now offer plans that meet very specific criteria, which is great for consumers. When consumers compare, they’ll be comparing the […]

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