Articles by tag: b2b
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Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain. Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]
Reimagining Retail with IKEA Digital Transformation & New Store Formats
In the swiftly evolving retail industry, the conversation around digital transformation and retail technologies is more urgent than ever. Amid this tech-driven revolution, IKEA is pioneering a remarkable journey. The stakes are high, as IKEA aims to shift from being primarily a physical retailer to incorporating a substantial omni-channel presence. As of 2016 only […]
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]
With an Uncertain Economic Climate, Retailers Should Focus on Improving Operational Excellence
As retailers emerge from a three-year-long pandemic, the outlook for the market remains testy: Fears of recession and persistently high inflation are expected to continue to have an effect on consumer spending. On top of this, geopolitical factors in Europe keep supply chain disruptions on most retailer’s radar, aggravating existing wounds from COVID’s impact […]
How to Build Community with an Episodic Series
Building a community is one of the most important aspects of any brand or organization’s success, and a powerful way to do this is through the creation of an episodic series. Episodic content has several advantages over one-off content: 1. Loyalty and engagement By creating a series, the audience has the opportunity to follow the […]
Using Community-Generated Content to Build Engagement
Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]
The Power of Interaction for Building Community
In today’s digital world, building community is more important than ever before. Social media platforms and messaging apps have made it possible for people to connect with one another from all over the world. But building a community is not just about connecting people; it’s about creating an environment where people feel comfortable sharing their […]
The B2B Marketing Trends to Leave Behind in 2022
A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]
Changing the Stigma Around Franchising
Franchising is perceived as a difficult commitment to make, and often entails a range of investment hurdles. For many this is enough frustration to turn investors away, but what if there was light at the end of the tunnel? Thomas Nieto, CEO of Main Squeeze Juice Co, highlights some major drawcards to franchising, and […]
Inflation May Be Cooling Off This Winter. Is This Good News for the Supply Chain?
In a win for consumers and businesses alike, a key finding from the latest Bureau of Labor Statistics report suggests that inflation may be cooling off at a faster rate than expected. Comparing wholesale prices to a year ago, an 8% increase is the smallest annual increase since July of last year. With PPI numbers […]
A Look at the New ACA Guidelines and How It Will Impact Competition
Melanie Musson, Health Insurance Expert at Clearsurance gives her take on the new ACA guidelines and why they will really end up benefitting consumers. Melanie’s Thoughts: “With the new ACA guidelines, insurance companies must now offer plans that meet very specific criteria, which is great for consumers. When consumers compare, they’ll be comparing the […]