Articles by tag: b2b

Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”

  LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. "Fish Out Of Water" appeals to the business sense of their Read more

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How Will the NFT Market Shake Up Auction Houses?
April 9, 2021
Their primary practice is based around asset protection, trusts & estates, as well as representing high net-worth individuals like art collectors, designers, wine importers & producers, and Read more
Why Credentialing Platforms Have to Fill the Void in Job Skills that Universities Are Creating
April 9, 2021
Numbers are up across the board for employer-based credential programs as companies develop a robust parallel higher education infrastructure. Research out of credentialing platform Credly found that Read more
The Longterm Impact of Retail Closures in 2021
April 9, 2021
  The CEO of Mainvest, Nick Matthews, discusses big news out of the Bureau of Labor Statistics on massive incoming retail closures in 2021. He breaks down which sectors are most impacted, but Read more
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Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021
  LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. "Fish Out Of Water" appeals to the business sense of their Read more
B2B Digital Transformation and the Importance of Owned Content Channels
March 29, 2021
How are B2B companies handling the next phase of digital transformation when it comes to owned content channels? Let’s find out, as host Tim Maitland talked with Mike McCalley, VP at Vixxo, a Read more
Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users Read more
What Lies Ahead in B2B Social Media Marketing?
March 19, 2021
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and Read more
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
January 5, 2021
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest Read more
The Evolving Intersection of Sales and Marketing
October 5, 2020
Where do sales and marketing overlap, and how much do they inform one another? In particular, some organizations are choosing to fold more traditional “lead-gen” roles into the official Read more
How B2B Companies Have Adapted Strategies Mid-COVID
September 22, 2020
The onset COVID-19 has left an undeniable impact on the global economy, affecting companies large and small across all industries. Some businesses experienced massive growth to Read more
How Can Pharmaceuticals Achieve Greater Diversity
September 21, 2020
  What if suppliers could instantly gain full access to their entire supplier intelligence, with just one click? That’s the question Stephany Lapierre asked after watching Read more
How Tech Companies are Differentiating Through Marketing
August 18, 2020
Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era. Motion Read more