Articles by tag: b2b

Marketing and media can learn from the software developer community to achieve more scale

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Read more

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China Chip Controls manufacturing plant
Biden Nears Win as Japan, Dutch Back China Chip Controls
January 29, 2023

For more on the West’s race to implement China chip controls, read Bloomberg’s explainer on the computer chip “arms race.” (Bloomberg) — Japan and the Netherlands are poised to join the US in limiting China’s access to advanced semiconductor machinery, forging a powerful alliance that will undercut Beijing’s ambitions to build its own domestic […]

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NYSE Mayhem Traced to a Staffer Who Left a Backup System Running
January 28, 2023

(Bloomberg) — More than 700 miles from Wall Street, the New York Stock Exchange’s backup data center on Cermak Road in Chicago is supposed to safeguard US markets, standing by at all hours in case disaster ever strikes the world’s largest venue for trading shares. When markets are closed, it participates in a well-worn routine, […]

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California storms farmers
California Storms Have Farmers Rushing to Avoid Crop Shortfall
January 28, 2023

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western […]

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Marketing and media can learn from the software developer community to achieve more scale
January 18, 2023

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]

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The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]

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Changing the Stigma Around Franchising
November 23, 2022

Franchising is perceived as a difficult commitment to make, and often entails a range of investment hurdles. For many this is enough frustration to turn investors away, but what if there was light at the end of the tunnel? Thomas Nieto, CEO of Main Squeeze Juice Co, highlights some major drawcards to franchising, and […]

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Inflation May Be Cooling Off This Winter. Is This Good News for the Supply Chain?
November 22, 2022

In a win for consumers and businesses alike, a key finding from the latest Bureau of Labor Statistics report suggests that inflation may be cooling off at a faster rate than expected. Comparing wholesale prices to a year ago, an 8% increase is the smallest annual increase since July of last year. With PPI numbers […]

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A Look at the New ACA Guidelines and How It Will Impact Competition
November 15, 2022

Melanie Musson, Health Insurance Expert at Clearsurance gives her take on the new ACA guidelines and why they will really end up benefitting consumers. Melanie’s Thoughts: “With the new ACA guidelines, insurance companies must now offer plans that meet very specific criteria, which is great for consumers. When consumers compare, they’ll be comparing the […]

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White House Ramps Up School Nutrition With Added 50 Million in Grant Funding
November 11, 2022

Adam Coughran, President of @safekidsinc, breaks down why the White Houses $50M in grant funding is so essential for education and better learning outcomes. The latest in a string of funding efforts by the White House, it is hoped that students will have greater access to healthier and more locally sourced produce despite the pinch […]

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Talkin’ Shop: Creating a Fantastic Future of European Equipment Distribution
April 19, 2022

Managing Director of Partner Limited, Sebastian Starosta, sat down with host of Talkin’ Shop, Tyler Kern, to discuss the partnership between Partner and Walbro. Partner Limited is an industrial leader of machine parts located in Poland serving the diverse Europe area. Depending on the country, Partner operates as a B2B or B2C distributor according to […]

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Host Daniel Litwin on Why Vendors Should Secure DHA/DLA Contracts
February 22, 2022

When it comes to procurement at the highest level, contracts can become a complicated business. Medical grade equipment for the military always requires next-level due diligence throughout the ordering process and, because of this, procurement can often take months to a year to finalize. With internal solutions like Electronic Catalog (ECAT), there are now ways […]

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Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021

With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]

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