Articles by tag: b2b

Prop Room

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Latest

Fans First
The Office as a Stage

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the heart of a once-abandoned storage building, a remarkable transformation unfolded, birthing what is now a vibrant office space brimming with life and creativity. The journey began in 2015 when a small, determined team—including…

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Fans First
Perfect Fan Experience

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of sports entertainment, delivering an exceptional customer experience is crucial, even more so when faced with uncontrollable challenges like inclement weather. The Savannah ballpark’s approach to customer service exemplifies how businesses can…

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Fans First
What is the Craziest Thing Your Business Has Ever Done?

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented:…

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Fans First
Listen Carefully, Respond Creatively

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors….

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Articles
Cynthia Rodriguez Leads the Transformation of Verizon’s B2B Segment, Redefining Partner Ecosystems

In an insightful segment dedicated to the strategic expansion and depth of Verizon’s Partner Network, Cynthia Rodriguez, the Director of Business Agents Channel at Verizon Business, shares her extensive experience and the value she brings to the partnership ecosystem. This discussion offers a peek into the strategies that have bolstered Verizon’s B2B segment, highlighting the…

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Pro AV Today
The Importance of Small Businesses and Entrepreneurship in Pro AV

In this episode of Pro AV Today, host Ben Thomas talks with Daniel Anderson, founder of Stratum, about the importance of small and regional businesses in the Pro AV industry. Summary: Anderson’s journey into the industry is a complicated, yet familiar one. His interest in AV began in his youth, fostered by a youth pastor…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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Other Articles
Verizon is Revolutionizing Manufacturing Connectivity
November 30, 2023

Verizon is Transforming the Future of Manufacturing The Role of Connectivity in Transforming Manufacturing In the latest episode of “Getting Smart,” host Brandon Pfluger had the pleasure of welcoming Mike Weller, Manufacturing Practice Manager at Verizon, to discuss the transformative role of connectivity in manufacturing. Weller’s insights into Verizon’s approach to empowering manufacturing plants through…

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Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
November 30, 2023

In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven…

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Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage
July 26, 2023

Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage. 1) Showcase Visual Appeal: Film visually striking booths, displays, and products that stand out from the crowd. Highlight unique design elements or cutting-edge technologies that grab attention. 2) Document Behind-the-Scenes: Capture behind-the-scenes moments, such as booth setup, product demonstrations, or…

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Purpose in Pain: Christine Handy’s Journey from Surviving Cancer to Building Community
July 21, 2023

Thanks to the powerful influence of social media, personal stories are increasingly shaping public discourse and building community. Sharing inspiring experiences is one of the best ways to build strong and healthy communities. For example, a story of resilience and building community after surviving breast cancer is relevant to so many people. With an…

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Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success
June 23, 2023

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion…

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Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
May 15, 2023

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar…

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With an Uncertain Economic Climate, Retailers Should Focus on Improving Operational Excellence
April 11, 2023

As retailers emerge from a three-year-long pandemic, the outlook for the market remains testy: Fears of recession and persistently high inflation are expected to continue to have an effect on consumer spending. On top of this, geopolitical factors in Europe keep supply chain disruptions on most retailer’s radar, aggravating existing wounds from COVID’s impact…

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How to Build Community with an Episodic Series
March 31, 2023

Building a community is one of the most important aspects of any brand or organization’s success, and a powerful way to do this is through the creation of an episodic series. Episodic content has several advantages over one-off content: 1. Loyalty and engagement By creating a series, the audience has the opportunity to follow the…

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Using Community-Generated Content to Build Engagement
March 28, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is…

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