The Importance of Small Businesses and Entrepreneurship in Pro AV

In this episode of Pro AV Today, host Ben Thomas talks with Daniel Anderson, founder of Stratum, about the importance of small and regional businesses in the Pro AV industry.

Summary:

Anderson’s journey into the industry is a complicated, yet familiar one. His interest in AV began in his youth, fostered by a youth pastor who invited him to operate a sound console. Post-high school, he joined the military, serving for thirteen years. A significant personal event, the loss of his second child, led Anderson to reevaluate his life and return to his passion for AV and music.

Starting Stratum without a business degree, Anderson relied on his experiences and YouTube training. Today his company, serving a wide range of clients, has grown significantly over the years. He discusses the challenges and rewards of starting a Pro AV business and the importance of building strong, long-lasting client relationships.

Anderson emphasizes the continued need for regional trade shows and education in the Pro AV industry, especially in areas like the Midwest, where large corporations often overlook opportunities. He advocates for hands-on experiences with new technology and the importance of small businesses in providing advanced AV solutions to communities with limited access.

This episode highlights the significance of entrepreneurship and the impact of personal experiences in shaping business ventures in the Pro AV industry. Anderson’s story is a powerful example of turning adversity into opportunity and the vital role of small businesses in regional and local markets.

Tune in above for the full conversation!

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More