Articles by tag: cgc
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Ericsson and the Convergence of 5G and Automation in Manufacturing
The Convergence of 5G and Automation in Manufacturing: A New Industrial Revolution The manufacturing industry stands at an inflection point. Advances in 5G technology and automation are coming together to transform the way products are made, and the role that humans and machines play in this process. Per Treven, Director of Business Development at Ericsson, […]
Drone Delivery Faces Cybersecurity Threats, But Advanced IoT Can Be its Resolution
Cybersecurity in beyond visual line-of-sight drone delivery is critical and this makes for a pressing need to shield Internet of Things (IoT) systems, particular advanced IoT. With the FAA granting UPS the green light to perform drone deliveries, there are some concerns. Some experts emphasize the importance of leveraging cybersecurity measures to protect […]
Personalizing the Dining Experience Through Music
When people go to a restaurant, personalizing the dining experience is a critical factor in making an impact that keeps customers returning. What better way to capitalize on that experience than through music? In recent years, the restaurant industry has seen a significant shift towards personalizing the dining experience for guests. As the industry […]
Capturing B-Roll with Your Smartphone: Showcasing Your Facility
B-roll footage is a game-changer in CGC, video presentations, and brand storytelling. For B2B companies keen on spotlighting their facilities and operations, the advances in mobile camera technology mean our smartphones are becoming indispensable cinematic allies in our media toolkit. Facility Outdoors Key shots: Wide shots of the entire facility to give an […]
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]
Using Community-Generated Content to Build Engagement
Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]