Articles by tag: content
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Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]
The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact
In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss […]
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Conversations from the Edge: Exploring Efficient Ways to Administer Employee Safety, Quality, and Compliance Training
Safety, quality, and compliance training are essential, but are time-consuming and create administrative burdens for businesses. Greg Crumpton, Vice President of Critical Environments and Facilities at Service Logic, and Tony DeAscentis, CEO of Ving, chatted with host Tyler Kern about how Ving is changing this. Ving offers a safety, quality, and compliance training and […]
Retailers Invested in Fulfillment and Demand Forecasting Post-Pandemic. Will it Pay Off for Black Friday?
Black Friday is right around the corner, marking the first climax of the holiday shopping season. As early as last year, retailers have been gearing up for months now for a “normal” Black Friday, working to meet rising consumer demand. One (albeit small sample size) Statista report, conducted by Bain & Company and Microsoft, […]
Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]
Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?
Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current audience, or does it have to continue growing to survive and thrive? How will streaming platform competition be guided by investments in […]
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had unique […]
Bridging the Marketing Gap Between Technical Content and Actionable Results
There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them. […]