Articles by tag: content
El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]
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Business Services
The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact
In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss […]
Articles
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Building Management
Conversations from the Edge: Exploring Efficient Ways to Administer Employee Safety, Quality, and Compliance Training
Safety, quality, and compliance training are essential, but are time-consuming and create administrative burdens for businesses. Greg Crumpton, Vice President of Critical Environments and Facilities at Service Logic, and Tony DeAscentis, CEO of Ving, chatted with host Tyler Kern about how Ving is changing this. Ving offers a safety, quality, and compliance training and […]
Retail
Retailers Invested in Fulfillment and Demand Forecasting Post-Pandemic. Will it Pay Off for Black Friday?
Black Friday is right around the corner, marking the first climax of the holiday shopping season. As early as last year, retailers have been gearing up for months now for a “normal” Black Friday, working to meet rising consumer demand. One (albeit small sample size) Statista report, conducted by Bain & Company and Microsoft, […]
Business Services
Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]
Sports & Entertainment
Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?
Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current audience, or does it have to continue growing to survive and thrive? How will streaming platform competition be guided by investments in […]