Articles by tag: content

Why Content Media Outperforms Traditional Marketing

   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more

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People at Health Clubs
Putting the Member First: Devising New Strategies for Health Clubs to Thrive
October 15, 2021
  Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client's state, city and county gym and fitness center Read more
AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
All Articles
Why Content Media Outperforms Traditional Marketing
August 13, 2021
   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more
Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?
August 4, 2021
Streaming is a gigantic industry in 2021, and it's showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current Read more
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
July 28, 2021
 How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are Read more
Bridging the Marketing Gap Between Technical Content and Actionable Results
July 4, 2021
There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal Read more
How to Track ROI with your Content Media Channels
June 22, 2021
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as Read more
What Does Amazon’s Acquisition of MGM Mean for the Media Production Ecosystem?
June 4, 2021
James Bond and Jeff Bezos are about to get to know each other a lot better. For nearly $8.5 billion, Amazon has acquired MGM and all of the company’s properties, including 007, Read more
AT&T Merges Media Assets With Discovery in Blockbuster Deal
May 17, 2021
(Bloomberg) -- AT&T Inc. agreed to spin off its media operations in a deal with Discovery Inc. that will create a new entertainment company, merging assets ranging from CNN and HBO to HGTV Read more
How The Content Pros Use SEO And Content To Sell
April 15, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to Read more
Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users Read more