Articles by tag: content

 How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had unique…

There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them….

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel.   Tracking content…

James Bond and Jeff Bezos are about to get to know each other a lot better. For nearly $8.5 billion, Amazon has acquired MGM and all of the company’s properties, including 007, himself. That means around 4,000 films and 17,000 hours of television programming will be added to Amazon’s already ballooning library of content. So,…

(Bloomberg) — AT&T Inc. agreed to spin off its media operations in a deal with Discovery Inc. that will create a new entertainment company, merging assets ranging from CNN and HBO to HGTV and the Food Network. AT&T will receive $43 billion in cash, debt securities and debt retention, with AT&T shareholders getting stock representing…

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours…

There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful…

Energy companies often have very limited strategies when it comes to managing their public perception. Usually it consists of a poorly managed social media account or a standard blog of self promoting news updates. And, if an energy company is running a social media marketing strategy at all, it’s often only a LinkedIn post or…

On this MarketScale TV interview, Todd Brekhus, Chief Product Officer for edtech solution Renaissance, joins Voice of B2B Daniel Litwin for a discussion on the importance of media literacy in today’s education landscape, and how solutions like Renaissance are working to make it a seamless part of K-12 curriculum. “A lack of information can be…