Articles by tag: content

Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023

contenido generado por tu comunidad

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]

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Business Services
The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact

In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss […]

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Articles
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment

In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]

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Building Management
Conversations from the Edge: Exploring Efficient Ways to Administer Employee Safety, Quality, and Compliance Training

Safety, quality, and compliance training are essential, but are time-consuming and create administrative burdens for businesses. Greg Crumpton, Vice President of Critical Environments and Facilities at Service Logic, and Tony DeAscentis, CEO of Ving, chatted with host Tyler Kern about how Ving is changing this. Ving offers a safety, quality, and compliance training and […]

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Retail
Retailers Invested in Fulfillment and Demand Forecasting Post-Pandemic. Will it Pay Off for Black Friday?

Black Friday is right around the corner, marking the first climax of the holiday shopping season. As early as last year, retailers have been gearing up for months now for a “normal” Black Friday, working to meet rising consumer demand. One (albeit small sample size) Statista report, conducted by Bain & Company and Microsoft, […]

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Business Services
Why Content Media Outperforms Traditional Marketing

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]

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Sports & Entertainment
Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?

Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current audience, or does it have to continue growing to survive and thrive? How will streaming platform competition be guided by investments in […]

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student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes.  Rising mercury poses risks of heat-related illnesses and affects the athletic performance and recovery of student athletes. Educational programs on recognizing the symptoms of heat […]

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HVAC building efficiency goals
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
April 17, 2024

In today’s rapidly advancing world, the role of HVAC systems for building efficiency goals has become a pivotal topic for businesses and property owners alike. With energy costs soaring, the shift towards more energy-efficient systems isn’t just a luxury—it’s a financial imperative. Building efficiency upgrades could slash global energy demand by 12% and save […]

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Generative AI Remains at an IP and Privacy Crossroads
April 17, 2024

As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of […]

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strategic Capital allocation
Strategic Capital Allocation Can Help Businesses Leverage Employee Knowledge and Collaboration for Better Returns
April 17, 2024

Strategic capital allocation, a critical aspect of business management often emphasized by investment experts like Warren Buffett, involves more than just distributing financial resources; it’s about strategic investment that drives long-term value. Firms are increasingly recognizing the need to integrate capital allocation with broader corporate strategies, ensuring that investments are not only financially sound […]

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Other Articles
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content
July 28, 2021

 How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had unique […]

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Bridging the Marketing Gap Between Technical Content and Actionable Results
July 4, 2021

There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them. […]

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How to Track ROI with your Content Media Channels
June 22, 2021

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel.   Tracking content […]

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What Does Amazon’s Acquisition of MGM Mean for the Media Production Ecosystem?
June 4, 2021

James Bond and Jeff Bezos are about to get to know each other a lot better. For nearly $8.5 billion, Amazon has acquired MGM and all of the company’s properties, including 007, himself. That means around 4,000 films and 17,000 hours of television programming will be added to Amazon’s already ballooning library of content. So, […]

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AT&T Merges Media Assets With Discovery in Blockbuster Deal
May 17, 2021

(Bloomberg) — AT&T Inc. agreed to spin off its media operations in a deal with Discovery Inc. that will create a new entertainment company, merging assets ranging from CNN and HBO to HGTV and the Food Network. AT&T will receive $43 billion in cash, debt securities and debt retention, with AT&T shareholders getting stock representing […]

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How The Content Pros Use SEO And Content To Sell
April 15, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

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Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021

There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]

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3 Ways Energy Companies can Create a Positive Public Perception
March 22, 2021

Energy companies often have very limited strategies when it comes to managing their public perception. Usually it consists of a poorly managed social media account or a standard blog of self promoting news updates. And, if an energy company is running a social media marketing strategy at all, it’s often only a LinkedIn post or […]

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Why Media Literacy Goes Beyond Trusted Sources
March 16, 2021

On this MarketScale TV interview, Todd Brekhus, Chief Product Officer for edtech solution Renaissance, joins Voice of B2B Daniel Litwin for a discussion on the importance of media literacy in today’s education landscape, and how solutions like Renaissance are working to make it a seamless part of K-12 curriculum. “A lack of information can be […]

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