How The Content Pros Use SEO And Content To Sell

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

 

All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours better?

On this episode of Bricks and Clicks, Host Jennifer Ruscin talks with content guru Susan Guillory, the President of Egg Marketing.

When Guillory starts working with a company, she’ll begin at their blog. She finds that it’s often best to work on providing content that the company knows best. If a consumer is searching for a product and finds it on your blog via SEO content, you’ve met your goal. Then you have to make sure the writing is solid enough to get them to buy.

Tune in to find out how to make the best content, improve your content and writing, improve your SEO, and what the content marketing pros do to get people to end up on your website.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Latest

Joy, Inc.: How We Built a Workplace People Love – Part 2
October 22, 2021
Here to give insights on this episode of CalTV by Calvary Robotics, Host Joe Gemma talked with Rich Sheridan, CEO and Chief Storyteller at Menlo Innovations; Speaker, Author of Chief Joy Officer and Joy, Inc.: Read more
Trends and Technology at InfoComm 2021
Don’t Touch This: Trends and Technology at InfoComm 2021
October 22, 2021
  Key Points: The cost in the LED market has dramatically decreased from a manufacturing perspective and a consumer demand perspective, LED's are a lot more attainable. The LED market is expected Read more
Mainstream Modular: The Engineering Specifics of Modular Construction
October 22, 2021
  DCI Engineers, a structural and civil engineering services company based out of Seattle, Washington, since 1988 partnered with Guerdon on several modular construction projects. Troy Bean, Read more