How The Content Pros Use SEO And Content To Sell

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours better?

On this episode of Bricks and Clicks, Host Jennifer Ruscin talks with content guru Susan Guillory, the President of Egg Marketing.

When Guillory starts working with a company, she’ll begin at their blog. She finds that it’s often best to work on providing content that the company knows best. If a consumer is searching for a product and finds it on your blog via SEO content, you’ve met your goal. Then you have to make sure the writing is solid enough to get them to buy.

Tune in to find out how to make the best content, improve your content and writing, improve your SEO, and what the content marketing pros do to get people to end up on your website.

Stay tuned for a new episode every other Thursday!