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How The Content Pros Use SEO And Content To Sell

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours…

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How The Content Pros Use SEO And Content To Sell

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Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours better?

On this episode of Bricks and Clicks, Host Jennifer Ruscin talks with content guru Susan Guillory, the President of Egg Marketing.

When Guillory starts working with a company, she’ll begin at their blog. She finds that it’s often best to work on providing content that the company knows best. If a consumer is searching for a product and finds it on your blog via SEO content, you’ve met your goal. Then you have to make sure the writing is solid enough to get them to buy.

Tune in to find out how to make the best content, improve your content and writing, improve your SEO, and what the content marketing pros do to get people to end up on your website.

Stay tuned for a new episode every other Thursday!

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Walmart’s e-commerce is past 23% of U.S. sales, and stores are being reworked into the fulfillment layer

Walmart’s e-commerce is past 23% of U.S. sales, and stores are being reworked into the fulfillment layer

Walmart's e-commerce sales in the U.S. have grown by 24% in the second quarter and currently constitute over 23% of the company's sales mix. The company is transforming its stores into a fulfillment layer to support this online growth.

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  • 02Walmart's e-commerce growth was 24% in the second quarter.
  • 03Walmart is reworking its stores to function as a part of its fulfillment operations.

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Walmart’s 24% e-commerce growth is forcing a store ops rewrite, even as stores still carry the volume

Walmart’s 24% e-commerce growth is forcing a store ops rewrite, even as stores still carry the volume

Walmart is experiencing a 24% growth in e-commerce, prompting changes in its store operations. The growth in digital sales is outpacing traditional in-store sales. This shift challenges how quickly stores can adapt to become fulfillment centers while managing labor and inventory effectively.

  • 01Walmart's e-commerce sales have grown by 24%.
  • 02The growth in digital sales is exceeding the growth of in-store sales.
  • 03Stores face the challenge of becoming fulfillment centers without disrupting labor and inventory management.

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  • 01Wayfair reported its strongest U.S. growth since the pandemic in Q2 2026.
  • 02AI tooling and Perigold significantly contributed to Wayfair's growth.
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