Last updated: December 20, 2025

This Privacy Policy describes how MarketScale (“MarketScale,” “we,” “our,” or “us”) collects, uses, shares, and protects personal information when you visit or interact with our websites, including:

  • marketscale.com
  • company.marketscale.com
  • shop.marketscale.com
  • Microsites, landing pages, and other MarketScale properties that link to this Privacy Policy.

These websites provide marketing content, resources, case studies, lead forms, commerce experiences, and digital interactions that may rely on cookies, analytics tools, advertising pixels, and on-site search. This Policy explains our practices in a clear and standards-aligned manner.

  1. Information We Collect

We collect information directly from you, automatically through your use of our websites, and from third parties who support our operations.

1.1 Information You Provide to Us

We collect personal information you submit through forms, commerce transactions, and communications, including:

Contact & Lead Data

  • Name
  • Email address
  • Phone number
  • Role and company
  • Any message or request you submit
  • Newsletter or resource subscriptions

Commerce & Account Information (shop.marketscale.com)

  • Billing and shipping details
  • Order and transaction history
  • Payment details processed by our payment provider (we do not store full payment numbers)

Communications

  • Emails, support inquiries, and requests
  • Responses to surveys or feedback forms

We collect only what you voluntarily provide, and you may choose not to submit certain information.

1.2 Information Collected Automatically

When you visit our sites—including marketscale.com pages and company.marketscale.com product pages—we automatically collect certain technical and usage information.

Device & Technical Data

  • IP address
  • Browser type and version
  • Device type and operating system
  • Language and region settings
  • General location (derived from IP)

Usage & Interaction Data

We collect information about how you engage with our sites, including:

  • Pages viewed and time spent
  • Scroll depth and click behavior
  • Navigation paths and referring links
  • Interaction with embedded media
  • Form click and conversion events

Tools we use for this may include analytics platforms and heatmapping technologies.

Search Data

Our sites include search functionality (e.g., “Search for:” on marketscale.com).
We collect:

  • Search terms you enter
  • Time and context of search
  • Interaction with resulting content

We treat search queries as behavioral data and may associate them with logs or device identifiers.

Cookies, Tags & Pixels

Our websites use:

  • Necessary cookies (site functionality, fraud prevention, security)
  • Analytics cookies (e.g., Google Analytics, Hotjar, performance tools)
  • Marketing and advertising pixels (e.g., LinkedIn Insight Tag, Meta pixels, retargeting scripts)
  • Measurement and conversion tags for campaigns

Where required by law, we request consent before using non-essential cookies.

Real-Time Search Query Transmission: 

When you use our search functionality, your search terms are transmitted not only to our servers but also simultaneously to our analytics and advertising partners, including Google Analytics, Leadforensics, and other third-party service providers. This transmission occurs in real-time as part of the search process to enable website functionality, analytics, and personalized advertising.

How Search Data is Processed: 

When you submit a search query, your browser sends the query simultaneously to: (1) our servers to process your search request, and (2) our authorized third-party partners for analytics and advertising purposes. This simultaneous transmission is necessary for website functionality and occurs with your consent as described in this policy.

1.3 Information from Third Parties

We may receive information from:

  • Analytics and measurement partners
  • Advertising platforms
  • CRM and marketing automation systems
  • E-commerce payment providers
  • Event or content partners you interact with

This information helps us improve content quality, understand site performance, and support marketing operations.

  1. How We Use Personal Information

We use the information we collect for the following business and operational purposes.

2.1 Operating Our Websites and Providing Resources

  • Displaying content, articles, videos, or product information
  • Responding to inquiries submitted on marketscale.com or company.marketscale.com
  • Supporting e-commerce functions on shop.marketscale.com

2.2 Improving Website Performance & User Experience

  • Understanding engagement with articles, resources, and navigation
  • Analyzing search behavior and content effectiveness
  • Running A/B tests and optimizing layouts

2.3 Marketing & Communications

  • Sending newsletters or insights you sign up for
  • Delivering event invitations, product updates, or promotional messages
  • Measuring campaign performance
  • Conducting permitted retargeting or interest-based advertising

You may opt out of marketing communications at any time.

2.4 Advertising and Measurement

Where legally allowed, we use data to:

  • Build audiences for advertising
  • Personalize and optimize ad delivery
  • Measure conversions and cross-channel performance
  • Determine which content drives engagement or leads

We comply with applicable opt-out and preference-signal obligations.

2.5 Security, Fraud Prevention & Legal Compliance

  • Protect our sites and users
  • Detect abnormal activity or misuse
  • Comply with legal and regulatory obligations
  • Enforce agreements and protect rights
  1. Cookies & Tracking Technologies

Our sites use cookies and similar tools for functionality, analytics, and marketing.

3.1 Categories of Cookies We Use

Necessary Cookies

  • Required for site functionality
  • Enable page loading, form submission, and security
  • Cannot be disabled through our cookie controls

Analytics Cookies

  • Understand site performance, visitor behavior, scroll depth, heatmaps, and engagement
  • Includes tools such as Google Analytics and Hotjar

Marketing & Advertising Cookies

  • Measure campaign performance
  • Support retargeting and interest-based advertising
  • Placed by MarketScale or our partners

3.2 Cookie Settings

Depending on your location, our sites may:

  • Present a cookie consent banner
  • Disable analytics/marketing cookies until you opt in
  • Provide a “Cookie Settings” link to change preferences anytime
  • Honor Global Privacy Control (GPC) signals where required
  1. How We Share Information

We do not sell personal information in the traditional sense.
We may share certain information for the business and operational reasons described below.

4.1 Service Providers

We share information with vendors supporting:

  • Hosting and infrastructure
  • Analytics and measurement
  • Marketing automation
  • Email and communication tools
  • Advertising and campaign management
  • Order fulfillment and shipping
  • Payment processing
  • Security and auditing

These partners are contractually required to protect the information and use it only for the services they provide.

4.2  Real-Time Data Sharing with Analytics & Advertising Partners:

Where permitted, we may share certain identifiers, event data, or analytics information with advertising partners for measurement or retargeting.

We share certain information in real-time with third-party partners, including:

  • Search query contenttransmitted simultaneously to analytics providers (Google Analytics, Leadforensics) for website performance analysis 
  • User interaction datasent to advertising partners for personalized advertising and campaign measurement 
  • Behavioral datashared with measurement partners for conversion tracking and optimization

This sharing occurs contemporaneously with your website interactions, not as subsequent data transfers.

4.3 Co-Marketing Partnerships

 

We may partner with trusted third parties to provide you with co-marketing content that we think may be relevant to you, such as joint webinars, whitepapers, or industry reports. When you engage with these co-marketing partners, we will clearly identify who we are sharing data with and provide a link to the co-marketing partner’s privacy policy. You will always have a choice about whether to disclose your personal information to our co-marketing partners.

 

4.4 Marketplace and Solution Partners

 

When you interact with third-party solutions, templates, or services available through our platforms, we may share your personal information with those partners to facilitate the services you request. We will only share your personal information when you actively engage with or request information about their offerings.

 

4.5 Data Enrichment Services

 

We may collect business contact and professional data from various sources, including publicly available sources and third-party providers, to enhance our services and provide data enrichment features. This information may be made available to users of our services for their business activities.

 

4.6 Third-Party Integration Risks

 

When you connect third-party applications or services to our platforms, you grant those third parties access to your data according to the permissions you approve. We are not responsible for the practices of third-party integrations. Please carefully review the permissions you grant and the privacy policies of any third-party applications before connecting them to our services.

 

4.7 Legal Compliance & Protection

 

We may disclose information if required by law or necessary to protect rights, security, or integrity. We may also disclose personal information if we reasonably believe disclosure is necessary to: • Comply with legal process, court orders, or government requests • Protect our rights, property, or safety, or that of our users or the public • Investigate fraud or security issues • Enforce our terms of service or other agreements

 

4.8 Transparency Commitment

 

We are committed to transparency regarding government and law enforcement requests for user data. We will resist overbroad requests and will notify affected users when legally permitted to do so.

 

4.9 Corporate Transactions

 

If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction. In such cases, we will: • Notify you via email and/or prominent notice on our website • Inform you of any change in ownership or control of your personal information • Describe any new uses of your personal information • Explain your choices regarding your personal information under the new ownership

We may also disclose personal information to potential buyers, investors, or advisors during due diligence processes, subject to appropriate confidentiality agreements.

 

  1. Your Privacy Choices

5.1 Cookie & Tracking Preferences

You can manage non-essential cookies using our cookie controls or through your browser settings.

5.2 Email Marketing

All marketing emails include an unsubscribe link.
You may also request removal via email.

We prohibit the use of our services to send unsolicited commercial email in violation of applicable laws. All marketing emails sent through our services must include: 

  • Clear identification of the sender 
  • An accurate subject line
  • A functioning unsubscribe mechanism 
  • The sender’s physical address

 

Violations of our anti-spam policy may result in immediate suspension or termination of services.

 

5.3 “Do Not Sell or Share My Personal Information” (U.S. State Laws)

Some U.S. state laws, including the California Consumer Privacy Act (CCPA/CPRA), define certain data uses—particularly in advertising—as “selling” or “sharing.”

What constitutes “selling” or “sharing” under these laws: 

  • Sharing identifiers, usage data, and inferences with advertising partners for personalized advertising 
  • Allowing advertising networks to collect information about your interactions with our websites 
  • Sharing analytics data with measurement partners for campaign optimization

 

If you reside in a state with such rights, you may:

  • Opt out of the sale or sharing of personal information
  • Request that we limit certain uses of your data
  • Access our Privacy Choices / Do Not Sell or Share page here:
    https://marketscale.com/privacy-requests/

We honor Global Privacy Control (GPC) signals in accordance with applicable law.

5.4 Access, Deletion & Correction Requests

You may have the right to request:

  • Access to personal information
  • Correction of inaccuracies
  • Deletion of personal information
  • Information about our data practices

To submit a request:

We may need to verify your identity before responding. We will respond to your request within 45 days of receipt. If we need additional time (up to 90 days total), we will notify you of the extension and explain the reason for the delay.

 

Authorized Agents: We may also request that your authorized agent have written permission from you to make requests on your behalf, and we may also need to verify your authorized agent’s identity to protect your personal information. We may deny a request from an agent that does not submit proof that they have been authorized to act on your behalf.

 

Appeal Rights: If we deny your privacy request, you have the right to appeal our decision. To submit an appeal: 

  • Contact us using the same methods provided for privacy requests 
  • Clearly indicate that you are appealing a denied request 
  • Provide your original request details and explain why you believe our denial was incorrect 
  • Include any additional information that supports your appeal

 

We will review your appeal promptly and respond with our decision, including an explanation of our reasoning.

 

Fees for Excessive Requests: We do not charge fees for most privacy requests. However, we may charge a reasonable fee for multiple requests in the same 12-month period that are repetitive, excessive, or manifestly unfounded, as permitted by law.

5.5 California Wiretapping Law Compliance: 

For California residents, we obtain your express consent before any real-time transmission of your search queries or other communications to third parties. By using our search functionality after reviewing this notice, you provide your express consent to such transmissions as described above. You may withdraw this consent at any time by contacting us at privacy@marketscale.com.

  1. Data Retention

We retain information for as long as necessary to:

  • Provide services
  • Meet operational and analytical needs
  • Comply with legal obligations
  • Maintain business records

Retention periods vary by data type and context, but generally include: 

  • Account and transaction data: Duration of business relationship plus applicable legal retention periods
  • Marketing data: Until you opt out or cease engagement, plus reasonable period for legitimate business needs 
  • Analytics and usage data: Aggregated for statistical purposes, individual data deleted after reasonable operational period 
  • Legal compliance data: As required by applicable laws and regulations

 

  1. Security

We use industry-standard administrative, technical, and physical safeguards, including:

  • Encrypted transmissions
  • Access controls and authentication
  • Monitoring, logging, and threat detection

No system is perfectly secure, but we work to protect information to the best of our ability.

  1. Children’s Privacy

Our websites are intended for professional and business audiences.
They are not directed to children under 13 (or 16 where applicable).
We do not knowingly collect children’s data.
If such data is identified, we will delete it.

  1. Artificial Intelligence and Machine Learning

9.1 AI/ML Data Use

 

We may use personal information, including data you provide and usage data, to develop, support, and improve AI features and functionality within our services. This may include using your data to train machine learning models and similar products and services that rely on artificial intelligence.

 

9.2 AI Training Opt-Out

 

You may opt out of having your personal information used to train our AI models by contacting us at privacy@marketscale.com. Please note that opting out will not affect AI features that process your data in real-time to provide services to you, but will prevent your data from being used to improve our AI models for future users.

 

  1. Public Forums and Community Features

 

10.1 Public Disclosures

 

Our websites may offer publicly accessible features such as comment sections, forums, or community areas. Please keep in mind that if you directly disclose any information through these public features, it may be read, collected, and used by any member of the public who accesses these areas.

 

10.2 Persistent Public Information

 

Your posts and certain profile information may remain publicly accessible even after you terminate your account or request deletion of your personal information. We will make reasonable efforts to remove your public posts upon request, but we may not be able to remove all instances, particularly if they have been shared or republished by others.

 

  1. International Data Transfers

We may process information in countries other than the one in which you reside.
When required, we rely on lawful transfer mechanisms such as:

  • Adequacy decisions
  • Standard Contractual Clauses
  • Other approved safeguards

 

11.1 Data Privacy Framework Compliance

 

For transfers of personal information from the European Economic Area, United Kingdom, and Switzerland to the United States, we rely on:  

  • Data Privacy Framework certification where applicable 
  • Standard Contractual Clauses approved by relevant authorities 
  • Adequacy decisions 
  • Other appropriate safeguards as required by law

 

We implement additional technical and organizational measures to protect personal information during international transfers, including encryption, access controls, and contractual protections with service providers.

  1. Legal Basis for Processing (GDPR Compliance)

12.1 Legal Basis for EEA and UK Visitors

 

If you are located in the European Economic Area (EEA) or United Kingdom (UK), our legal basis for collecting and using your personal information will depend on the specific data and context. We will normally process your personal information only where:

  • We have your consent to do so 
  • We need the personal information to perform a contract with you 
  • The processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights 
  • We have a legal obligation to collect the personal information

 

12.2 Legitimate Interests

 

When we rely on legitimate interests, these may include: operating and improving our websites and services, preventing fraud and ensuring security, conducting marketing activities, and analyzing usage to enhance user experience. You have the right to object to processing based on legitimate interests.

 

  1. Changes to This Policy

We may update this Privacy Policy periodically.
When we do:

  • We will update the “Last Updated” date
  • Provide additional notice where legally required
  1. California Privacy Rights

14.1 Applicability

 

This section applies only to California consumers. For purposes of this section “Personal Information” has the meaning given in the California Consumer Privacy Act (“CCPA”). It describes how we collect, use, and share California consumers’ Personal Information in our role as a business, and the rights applicable to such residents.

 

14.2 How We Collect, Use, and Disclose Your Personal Information

 

We have collected the following statutory categories of Personal Information in the past twelve (12) months:

(i) Identifiers, such as name, email address, mailing address, phone number, and IP address. We collect this information directly from you, automatically through your use of our websites, or from third party sources.

(ii) Commercial information, such as order history, transaction records, and subscription information. We collect this information directly from you.

(iii) Internet or network information, such as browsing history, search queries, page views, click behavior, scroll depth, navigation paths, and interaction with embedded media. We collect this information directly from your device through cookies, analytics tools, and tracking technologies.

(iv) Geolocation data, such as general location derived from IP address. We collect this information from your device.

(v) Financial information, such as billing details and payment information processed by our payment providers. We collect this information from you during commerce transactions.

(vi) Professional data, such as your job title, company, and role information. We collect this information directly from you or from third party sources.

(vii) Other Personal Data, in instances when you interact with us online, by phone, or email in the context of receiving customer support, participating in surveys, or using our websites and services.

(viii) Inferences drawn from any of the above categories, alone or in combination, to create profiles reflecting your preferences, characteristics, or behavior.

 

14.3 Business and Commercial Purposes

 

The business and commercial purposes for which we collect this information include:

  • Operating our websites and providing resources – displaying content, responding to inquiries, supporting e-commerce functions 
  • Improving website performance and user experience – analyzing engagement, search behavior, running A/B tests, optimizing layouts 
  • Marketing and communications – sending newsletters, promotional messages, measuring campaign performance, conducting retargeting advertising 
  • Advertising and measurement – building audiences, personalizing ad delivery, measuring conversions and performance • Security, fraud prevention, and legal compliance – protecting our sites and users, detecting misuse, complying with legal obligations

 

14.4 Categories of Third Parties

 

We disclose Personal Information to the following categories of third parties for business purposes: 

  • Service providers (hosting, analytics, marketing automation, email tools, advertising management, payment processing, security) 
  • Advertising and analytics partners 
  • Co-marketing partners 
  • Marketplace and solution partners 
  • Legal authorities when required by law 
  • Corporate transaction parties in case of merger, acquisition, or sale

 

14.5 “Sale” and “Sharing” Disclosures

 

In the preceding 12 months, we have “sold” or “shared” (as defined under the CCPA) certain information, including identifiers, internet activity data, and inferences, to our advertising partners for personalized advertising purposes.

 

14.6 Your California Rights

 

You have certain rights regarding the Personal Information we collect or maintain about you. Please note these rights are not absolute, and there may be cases when we decline your request as permitted by law. These rights include:

 

  1. The right of access means that you have the right to request that we disclose what Personal Information we have collected and maintained about you in the past 12 months, including: 
  • The categories of Personal Information collected 
  • The categories of sources from which Personal Information was collected 
  • The business or commercial purpose for collecting Personal Information 
  • The categories of third parties to whom we disclose Personal Information 
  • The specific pieces of Personal Information collected about you

(ii) The right of deletion means that you have the right to request that we delete Personal Information collected or maintained by us, subject to certain exceptions.

(iii) The right of correction means that you have the right to request that we correct any inaccurate Personal Information that we maintain about you.

(iv) The right to opt-out of sale or sharing means that you have the right to direct us not to sell or share your Personal Information.

(v) The right to limit the use of sensitive personal information means that you have the right to direct businesses to only use your sensitive personal information for limited purposes. We only collect sensitive personal information (such as your payment information) for the purposes allowed by law or with your consent. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.

(vi) The right to appeal means that you can appeal any decision by us to deny your privacy rights under applicable laws. We respond to all appeal requests as soon as we reasonably can, and no later than legally required.

(vii) The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights.

 

14.7 How to Exercise Your California Rights

 

You can exercise your rights yourself or you can alternatively designate an authorized agent to exercise these rights on your behalf.

 

Verification Process: To protect your Personal Information, we will verify your identity by a method appropriate to the type of request you are making. Depending on your request, we will ask for information such as your name, email address, and other identifying information that matches our records.

 

Authorized Agents: We may also request that your authorized agent have written permission from you to make requests on your behalf, and we may also need to verify your authorized agent’s identity to protect your Personal Information. We may deny a request from an agent that does not submit proof that they have been authorized to act on your behalf.

 

Response Timeframes: We will respond within the time frame permitted by applicable law. Please note that we may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.

 

14.8 Right to Opt Out of “Sale” or “Sharing”

 

Some activities that involve sharing data with third parties may be considered a “sale” or “sharing” under the CCPA, even if no money is exchanged. This includes:

    • Sharing identifiers, usage data, and inferences with advertising partners for personalized advertising 
    • Allowing advertising networks to collect information about your interactions with our websites 
    • Sharing analytics data with measurement partners for campaign optimization

 

How to Opt Out: If you’d like to opt out from the “sale” or “sharing” of your Personal Information for our advertising and marketing activities, you can: 

  • Use our “Do Not Sell or Share My Personal Information” form: https://marketscale.com/privacy-requests/
  • Email us at: privacy@marketscale.com 
  • Honor Global Privacy Control (GPC) signals where applicable

 

You can also control personalized advertising by using industry opt-out services, though this does not opt you out of all advertising and you will continue to receive generic ads.

 

14.9 California Invasion of Privacy Act Compliance: 

 

We comply with California Penal Code § 631(a) regarding the interception of electronic communications. We do not intercept the contents of your communications without your prior express consent. Any real-time sharing of communication content with third parties is done only with your explicit permission and in accordance with California privacy laws.

  1. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to request this policy in an alternative format:

 

Privacy Requests: 

 

California-Specific Rights: 

 

Response Commitment: We will respond to your request within 45 days of receipt. If we need additional time (up to 90 days total), we will notify you of the extension and explain the reason for the delay.