MarketScale
UGC Coaches

Get B2B teams creating. Coach from anywhere.

Guide enterprise teams to create their own content, right inside the Studio feed. No video editing, no client hunting: the job is people, not pixels. We bring the clients, you set your hours, and you get paid every week.

Already coaching? Open your accounts

5 hrs/wk
to start, you set the cap
Async
and fully remote
Enterprise
clients, brought to you
Weekly
reliable payouts
How coaching works

Guidance as the work happens.

You coach the work as it happens, in the feed, catching content before it stalls instead of reviewing it weeks later. Five steps, on repeat, on your schedule.

1
Get matched
We pair you with enterprise accounts that fit your strengths. No pitching, no BD.
2
Set your hours
Start at five a week. Raise or lower your cap whenever your life changes.
3
Coach in the feed
Nudge, review, and guide the team in the Studio feed, on your own time.
4
Drive adoption
Turn content from a one-off project into a weekly habit for the whole team.
5
Paid weekly
Steady accounts, steady pay. Money lands every week, no 60-day invoices.

Coaching happens in the feed, as the work happens, not after.

Studio · Coaching feedIn the feed
Your expertsPrompt with a specific questionPrompt
SalesTurn a recent win into a clipPrompt
LeadershipReview and approve a draftReview
Field teamsKeep the weekly cadence goingCoach
Prompt, review, and coach the team right in the Studio feed.
What a coach does

You're the advisor a whole team learns from.

Your job is adoption: get the people inside a client's organization creating, then keep them creating. You spot the right contributors, prompt them, review what they post, and remove the friction that kills momentum. Less making the work yourself, more getting a team to make it, week after week.

  • Own client health and content adoption for your accounts
  • Coach contributors in the Studio feed, in real time
  • Build deep, portable expertise in a B2B niche
  • Enterprise clients brought to you, zero business development
The real job

You’re running change management, not a content queue.

Most teams already have the expertise and the stories. What they don’t have is the habit. Buying software is easy; getting busy experts to actually create is the hard part, and it’s the part that decides whether a client’s content program lives or dies. That behavior change is the job, and it’s where the value is.

The hard part isn’t the toolStudio handles capture, editing, and publishing. The bottleneck is human: getting people to show up and create. You own that.
Habit beats one big launchA content program that runs every week wins. You turn a kickoff burst into a durable routine the team owns themselves.
You make the program stickChurn happens when adoption stalls. Healthy, creating accounts renew. Your coaching is what keeps an account alive.
What great coaching looks like

Six habits of coaches who get teams creating.

The best coaches aren’t the loudest. They’re the ones who make creating feel easy and keep it going. A few plays that separate a stalled account from a thriving one.

Make the first post easyAdoption dies at the blank page. Hand a contributor a specific prompt and a 30-second ask, not "make a video." The first post is the hardest; your job is to make it almost automatic.
Coach in public, in the feedQuick, visible feedback in the Studio feed beats a scheduled call. People learn from watching you react to a teammate. Praise what worked, name the one thing to fix, move on.
Protect the cadenceA team that posts every week beats a team that posts a perfect video every quarter. Defend the rhythm over the polish. Momentum is the metric that compounds.
Find the natural creatorsEvery org has two or three people who light up on camera. Spot them early, lean on them, and let their wins pull the hesitant ones in.
Remove friction before motivationMost "they won’t create" problems are really "the next step was unclear." Clear the path first (the approval, the prompt, the deadline) and motivation usually follows.
Celebrate the metric that mattersTie content back to what the client cares about: a deal that moved, a recruit who saw the post, a buyer who replied. Adoption sticks when people see it working.
The tailwind

You’d be coaching the most valuable content there is.

Buyers act on people, not brands, and the work you’d coach is exactly what wins B2B deals. The market for it is compounding fast.

92%of people trust content from individuals over brand messaging.Source: Nielsen
+161%higher conversion on product pages that use user-generated content.Source: Flowbox, 2025
$9.85B → $35.44BUGC platform market, 2025 to 2030, a 29.2% CAGR.Source: Mordor Intelligence, 2025
96%of B2B buyers say video matters when deciding whether to advance a deal.Source: Levitate Media, 2025
What makes a strong coach

No editing chops required. People skills are the job.

You don’t need to cut video. Studio and the editing community handle that. What you need is the instinct to get people moving and keep them moving. If these sound like you, you’d likely be great at this.

  • You get people to act. You have led teams, run social or content, managed accounts, or taught.
  • You give direct feedback kindly. People leave your notes motivated, not defensive.
  • You are organized and consistent. You follow up without being asked.
  • You are curious about a client’s business, not just the content.
  • You would rather build a habit in a team than be the hero who makes every video yourself.
Why MarketScale

Not freelancing. A community with a purpose.

Generic gig platforms hand you a profile and wish you luck. We hand you enterprise accounts, a system to coach inside, and pay that shows up every week.

Generic gig platforms
  • You hunt for your own clients
  • You bid against a race to the bottom
  • 30, 60, even 90-day invoices
  • One-off jobs, no relationship
  • No path, no coaching, no growth
The MarketScale Community
  • Enterprise clients matched to you, no BD
  • A fit-based match, not a lowest-bid auction
  • Paid every week, full stop
  • Long-running accounts you grow with
  • Coaching and a track record that compound
After you apply

Three steps to your first account.

No long audition, no spec work. Here's exactly what happens once you hit submit.

01Apply in minutesTell us about your background and how you like to coach. No portfolio of finished videos required. This track is about driving people, not editing footage.
02Intro conversationA short call to understand your strengths and the kind of accounts that would fit you. We answer your questions; you decide if it is right.
03Match and onboardWe pair you with your first account, walk you through the Studio feed, and set your starting hours. You are coaching real work in your first week.
Proof

Coaching turns camera-shy teams into storytellers.

This training is more than just learning how to record videos. It's about transforming how we communicate, humanizing our brand, and strengthening relationships across the globe.
Kim Rahfaldt, APR, Public Relations, Communications & Marketing Leader, AMAG

Read the AMAG coaching story

Questions

Coaching, answered.

You start at five hours a week and you control your cap from there. Want one account on the side of a day job? Keep it light. Want to coach full-time across several accounts? Raise your hours. You are never locked into a number.

No. This is the biggest difference from freelancing. MarketScale signs the enterprise clients and matches them to you. You spend zero hours on sales, proposals, or chasing leads. All of your time goes into coaching.

Yes. Coaching happens in the Studio feed, in writing, on your schedule. There is no required call block and no set hours. Work from anywhere, in the pockets of time that fit your week.

You are the strategic advisor for your accounts. You spot who on the client team should be creating, prompt them with ideas, review what they post, give quick feedback, and keep the momentum going. You are not producing the videos yourself. You are getting a whole team to create and keeping them at it. The UGC coaching playbook at /best-practices/ugc-coaching walks through how the best coaches do it in practice.

Weekly, like the rest of the community. No invoicing games and no waiting 30, 60, or 90 days to get paid for work you already did.

Yes. As your accounts stay healthy and adoption climbs, you earn the track record to take on more accounts and higher-value work. Strong coaching compounds into a bigger, more stable book of business.

People who have led teams, run content or social, managed accounts, or taught. If you are organized, encouraging, and comfortable giving direct written feedback, the craft side is learnable. The instinct for getting people to take action is the hard part, and the part that matters most.

Turn a team into creators.

Async, remote, enterprise clients brought to you. Start at five hours a week, with weekly pay and no 60-day waits.

Apply as a coach

Takes a few minutes. No spec work, just tell us how you coach.

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