Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Three summer deals show fintech buyers paying for payments already wired into property, government and banking software, not raw processing volume.
Four July health system deals tracked by Becker's, and a McDermott Will & Schulte analysis, point the same way: alliances and joint authorities, not buyouts.
CBS keeps Serie A's 420-match U.S. package for 2026-27 at reportedly flat money while the league waits to sell after the World Cup, per SBJ.
Google shakes up education with its Gemini chatbot, Deloitte forecasts a big holiday e-commerce surge, and PMMI reveals cost efficiencies in robotics.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Fintech buyers pay premium for payments already embedded in enterprise software.
Health systems form alliances and joint authorities instead of pursuing traditional buyouts.
CBS retains Serie A U.S. rights at flat rates while league awaits World Cup window.
Google deploys Gemini chatbot in schools; impact on education software and learning outcomes emerging.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Buyers across fintech, healthcare, and transportation are increasingly valuing embedded capabilities and operational integration over standalone products.
This shift reflects a market preference for solutions already wired into existing workflows—whether payments embedded in software, telemedicine platforms that bridge to imaging, or autonomous fleets that replace traditional dispatch models.
Read source ↗22%
Senior marketers confident proving value to CFO
Perion and Advertiser Perceptions surveyed 167 senior marketers. Just 22% strongly feel they have the data to prove marketing's value to finance.
Read source ↗Read source ↗“Alliances and joint authorities, not buyouts.”
— Becker's and McDermott Will & Schulte analysis on health system M&A trends
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Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
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