One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that
0:001:00
Marketing Tech
Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that
Pharma M&A surges on a single day: KKR's $5.7B Integer deal, Curium's $8B Lantheus buy, and AstraZeneca's blocked megamerger signal a restructuring market
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One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that
0:001:00
Marketing Tech
Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that
Pharma M&A surges on a single day: KKR's $5.7B Integer deal, Curium's $8B Lantheus buy, and AstraZeneca's blocked megamerger signal a restructuring market
Marketing teams are shifting from one-time content wins to continuous asset repurposing, while simultaneously facing pressure to allocate budgets across competing AI, ABM, and intent data platforms.
This dual tension—maximizing existing earned media value while funding new AI tools—is forcing a fundamental restructuring of how B2B marketing dollars are deployed.
Nearly 70% of marketers say backlinks still heavily impact rankings, but AI platforms are increasingly reading unlinked brand mentions, entity signals, and comm