Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Lighthouse's September 8 guide draws one line between market-based and dynamic pricing: is a competitor's rate the trigger, or one input among several?
Perion and Advertiser Perceptions surveyed 167 senior marketers. Just 22% strongly feel they have the data to prove marketing's value to finance.
PMMI's Tom Egan argues packaging automation now beats labor on lifetime cost. Packaging World details the AI-guided AMRs from ABB and Agilox.
A Titan Cold Storage executive argues in Food Logistics that leased container units beat permanent builds on upfront cost and energy, as Newmark data shows
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Market-based pricing uses competitor rates as the sole trigger; dynamic pricing layers competitor data with multiple internal inputs.
Only 22% of senior marketers have data to prove marketing ROI to their CFO, signaling a trust and measurement gap.
Packaging automation now has lower lifetime cost than labor; AI-guided robots from ABB and Agilox lead the shift.
Leased modular cold storage cuts upfront capital 20%–30% versus permanent builds and lowers energy footprint.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Capital intensity and automation economics are reshaping how businesses justify upfront spending across sectors—packaging, cold storage, and driver safety all pivot on lifetime cost and operational efficiency rather than initial expense.
This shift reflects a maturing market where CFOs demand longer-term ROI proof, yet marketers struggle to supply it.
Read source ↗7.5%–8.4%
holiday e-commerce growth vs. 4%–4.8% all retail
Deloitte expects online holiday sales to grow 7.5% to 8.4% from November through January, well ahead of the 4% to 4.8% it projects for all retail.
Read source ↗Read source ↗“is a competitor's rate the trigger, or one input among several?”
— Lighthouse, September 8 guide
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
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