One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program
0:001:00
Marketing Tech
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program
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One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program
0:001:00
Marketing Tech
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program
AI operationalization has shifted from experimentation to baseline execution across retail, marketing, and B2B distribution—yet enterprise leadership, skills gaps, and ROI measurement remain the critical blockers.
Kohl's, ShipBob, and Salesforce are embedding generative AI into daily operations, while 74% of enterprises already run AI in production, but half cannot quantify payoff.
LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil