Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
TrustRadius's 2026 B2B Buying Disconnect Report finds buyers using AI faster than ever but verifying almost everything it tells them.
Analysts and executives converge: automation is back in growth mode, but humanoid hype is outpacing factory-floor reality.
Terret's new Nexus platform autonomously diagnoses and fixes broken sales pipelines, promising $7.5M–$8M in annual economic impact per enterprise team.
Industrial automation is entering a five-year growth cycle, but humanoid hype at Automate 2026 is outpacing what factory floors can actually deploy today.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
94% of B2B buyers verify AI outputs despite faster adoption, revealing that trust in AI research has fundamentally eroded.
Industrial automation capital spending accelerates at 6–9% annual growth through 2030, but humanoid robot hype outpaces factory-floor deployment reality.
Terret's new Nexus platform autonomously diagnoses and fixes broken sales pipelines, promising $7.5M–$8M in annual economic impact per enterprise team.
Industrial automation is entering a five-year growth cycle, but humanoid hype at Automate 2026 is outpacing what factory floors can actually deploy today.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Enterprise AI deployments are widespread but systematically failing to deliver expected returns, with cost overruns and ROI shortfalls exposing a fundamental gap between adoption velocity and operational readiness.
The disconnect spans budget discipline (93% of enterprises over budget), trust verification (94% of B2B buyers fact-checking outputs), and measurable impact (only 11% hitting deployment goals), suggesting the industry has prioritized model access over implementation governance.
Read source ↗60%
Agentic AI costs tied to response refinement
McKinsey finds 93% of enterprises are exceeding AI budgets as agentic systems scale, with cost structures that most operators haven't fully mapped.
Read source ↗Read source ↗“AI activity alone doesn't guarantee value—strategy, data readiness, and ownership do.”
— Info-Tech Research Group, June 2026
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
