Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Salesforce's five-year, $1B Switzerland commitment backs Agentforce deployments already running at scale across healthcare, retail, ag, and events.
Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.
94% of B2B buyers are fact-checking AI research outputs. The buying cycle is collapsing before vendors see a lead. And a $1.5 billion joint venture just launched on the premise that the real AI proble…
FedEx CEO Raj Subramaniam says tariffs and geopolitics are forcing a full rewiring of global trade, while South Africa's logistics sector signals its own struct
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
Free workspace
These stories come from MarketScale. Create a free workspace and turn your own team's expertise into published media that buyers and AI engines actually cite. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What you get, free
Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Salesforce's $1 billion five-year Switzerland bet signals Agentforce has moved from pilot to scaled production across healthcare, retail, and agriculture.
B2B ABM execution gap persists as strategy exists but infrastructure doesn't; AI-native execution tools emerging to bridge the gap.
94% of B2B buyers fact-check AI research outputs; trust deficit is collapsing buying cycles before leads materialize.
FedEx CEO Raj Subramaniam says tariffs and geopolitics are forcing a full rewiring of global trade, while South Africa's logistics sector signals its own struct
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Enterprise AI adoption has accelerated to 57% deployment across the Fortune 500, yet only 11% of organizations are hitting their top two stated goals—a widening gap between implementation velocity and operational ROI.
This mismatch is forcing a fundamental shift: from AI as a cost-cutting tool to AI as a capability-building and insight-generation layer that requires workforce readiness, governance infrastructure, and skills retraining at scale.
Read source ↗56%
Mega-deals now account for industrial M&A
PwC and BCG data confirm a 28% surge in industrial manufacturing M&A, driven by AI infrastructure, grid modernization, and conglomerate carve-outs.
Read source ↗Read source ↗“B2B teams have ABM strategy but lack the execution infrastructure to run it.”
— Multiply / B2BMX 2026
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
