Skip to content
‹ Back to IndustriesSoftware & Technology

CES 2024: Caterpillar Explores Energy Transition in Construction Equipment

How prepared is the construction and mining industry for the energy transition? Richard Sambrook, the GM for services and commercial development at Caterpillar, Inc., discussed their readiness for the energy transition at CES 2024 and called attention to the availability of fully electric machines in production today. At the show, Sambrook stated there are…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Grant Harrell · CaterpillarCes 2024Energy TransitionInc
Share

Key takeaways

01

How prepared is the construction and mining industry for the energy transition?

02

Richard Sambrook, the GM for services and commercial development at Caterpillar, Inc., discussed their readiness for the energy transition at CES 2024 and called attention to the availability of fully electric machines in production today.

03

At the show, Sambrook stated there are…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

How prepared is the construction and mining industry for the energy transition?

Richard Sambrook, the GM for services and commercial development at Caterpillar, Inc., discussed their readiness for the energy transition at CES 2024 and called attention to the availability of fully electric machines in production today.

At the show, Sambrook stated there are a number of energy transition solutions to be discovered, and explained what the journey could look like in achieving them.

“In terms of, are we ready? I guess we’ve got solutions that are out there ready for customers. However, there’s still a lot we’ve got to learn. It’s an awful lot to learn, and that’s what we’re here to do over the next few years and learn as much as possible,” said Sambrook.

Article written by Alexandra Simon.

Video TranscriptExpand ↓

Hi. I'm Richard Sambrook, and I'm the GM for services and commercial development at Caterpillar, Inc. Caterpillar, Inc. Is one of the leading manufacturers of construction equipment, mining equipment, and energy and transportation solutions. We're here today at CES where we're demonstrating or displaying a number of different solution for the energy transition. One of the questions I was asked was are we there yet? What I'd like to say to that is you can see behind us a fully electric machine. It's in production today. We've got a number of different solutions of the stand today that are in production or are very close to production. So in terms of, are we ready? I guess we've we've got solutions that are that are out there ready for customers. However, there's still a lot we've gotta learn. We do everything from tiny little excavators all the way up to very large pieces of equipment. They're used in a whole variety of locations or it loads of different geographies and loads of different, use cases. So there's a whole load of obstacles and challenges that customers are gonna face adopting this of technology. It's an awful lot to learn, and that's what we're here to do over the next few years as learned as much as possible.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

GH
Grant HarrellHead of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's fiscal third-quarter results highlighted AI-first annual recurring revenue growth of more than 150% year over year. Total annualized recurring revenue reached $27.5 billion. Adobe also moved to a single reportable segment to support unified selling, which suggests buyers could see combined pitches at renewal.

  • 01Adobe now reports as a single segment to support unified selling. Companies that buy Adobe products through different departments could get one combined pitch at renewal.

Sep 28, 2026

Phocas finds 39% of distributors don't measure sales forecast accuracy

Phocas finds 39% of distributors don't measure sales forecast accuracy

Phocas surveyed more than 100 wholesale distributors and found that 49% are now using AI for selling. Yet 39% don't track sales forecasting accuracy. Without that baseline, many sales leaders could struggle to show whether their AI tools improved results. The measurement gap looks wider where the top priority is growing existing accounts rather than winning new customers.

  • 01For the 39% of distributors that don’t track forecast accuracy, there’s no baseline for judging whether AI made the next forecast any better.
  • 02Priorities set the scorecard: 87% of distributors chasing new customers track new-business win rate, against 46% of those focused on growing existing accounts.
  • 03Field or outside sales remains the most effective channel (55%) versus e-commerce (5%), and the survey suggests AI will be used alongside reps rather than replacing them.

Sep 27, 2026

Power first: AI data center siting now starts at the substation

Power first: AI data center siting now starts at the substation

Sandeep Prakash, a senior program manager in data center infrastructure planning, said on Amphenol Broadband Solutions’ Wavelengths podcast that new data center site decisions now start with the substation and utility interconnection, with fiber and latency planned alongside. RAND estimates AI data centers could need 68 gigawatts of power by 2027 and cites four to seven year grid queues in Virginia. The IEA reports AI-focused data center electricity consumption surged 50% in 2025.

  • 01AI-focused data center electricity use rose 50% in 2025 while energy per AI task fell by an order of magnitude a year, the IEA says, and both curves belong in the same capacity plan.

Sep 22, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

GH
Grant Harrell

Head of Transportation/Mobility & Host of "Are We There Yet?" video podcast series

Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512