Professional AV

UGC & Sales: The Power of Authenticity

UGC & Sales: The Power of Authenticity

In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…

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Latest

Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

Read More
Articles
The New Era of Training: Bridging Real-World and Simulated Environments in Defense

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…

Read More
Articles
An Industry Guide for ISE 2025 and Beyond

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…

Read More
MTX Audio
Redefining Your Audio Experience with MTX

Ever found yourself yearning for a more immersive audio experience, one that not only sounds incredible but is powerfully expressive too? Your search ends here! Meet MTX, a brand synonymous with high performance and superior quality in the audio industry. Growing from its humble roots, MTX is now an industry leader, setting bold new benchmarks…

Read More
MTX Audio
Transforming the Audio Experience with MTX

Thank you for tuning in to MTX – where we redefine the audio experience. We take immense pride in our journey, affiliation with AtlasIED, and where we are headed next. Our dedicated team is driving the audio industry forward, and we are thrilled to share this exciting venture with you, our valuable consumers. Audiophile’s Delight:…

Read More
Community Generated Content - MTX Audio
Amplify Your Ride with MTX: The Pinnacle of Vehicle Audio Tech

Imagine a journey where every beat and tune resonates with the thrilling power of your car’s rumble; a journey that drowns out the humdrum of the ordinary world and replaces it with the rich symphony of world-class audio. Enter MTX, a leader in premium vehicle audio technology that guarantees your rides are not just trips,…

Read More

Latest

From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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AI Agents
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
February 27, 2025

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

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Latest Articles

Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone
February 4, 2025

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

Read More
The New Era of Training: Bridging Real-World and Simulated Environments in Defense

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…

Read More
An Industry Guide for ISE 2025 and Beyond

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…

Read More
The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra

With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…

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Jabra and Microsoft Teams Integration
Articles
Jabra and Microsoft Teams Integration: Insights from Josh Blalock and Danny Hayasaka
September 11, 2024

Craig Durr, Chief Analyst and Founder at the Collab Collective, sits down with Josh Blalock, Chief Video Evangelist and Microsoft MVP, Jabra, and Danny Hayasaka, Senior Director of Marketing and Emerging Technologies at Call One, Inc. Learn how Jabra integrates within the Microsoft Teams ecosystem and the latest AI-driven solutions, revolutionizing how we collaborate in…

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Inside the Mind of a Marketing-Centric Founder

As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there’s an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the…

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25 Years with Air Show Legend Sean D. Tucker: Insights from Brian Norris

For more than two decades, Brian Norris has played a pivotal role in the world of aviation. This includes his close collaboration with air show legend Sean D. Tucker. This discussion delves into the nuances of their partnership, examining the advancements in air show technology and the lasting impact they’ve had on the industry….

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The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…

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Enterprise energy sources
Articles
Demystifying Enterprise Energy Sources, Use Cases, and Applications
August 8, 2024

As technology continues to evolve at a rapid pace, the demand for power has reached unprecedented levels. This surge is driven by data centers, AI capabilities, and ESG requirements, placing immense strain on current power systems. Enterprise energy sources are becoming more critical than ever to address these needs. The challenge of meeting this…

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The Role of Projection in Modern Entertainment

In this episode of Pro AV Today, host Ben Thomas is joined by Christopher Whelan from Cirque du Soleil and Jason Meyer from Epson to discuss their new partnership and explore how projection technology is revolutionizing modern entertainment. This conversation dives into the ways that modern projection systems are transforming live shows and creating immersive…

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Breaking News: New TecVision Viewing Surfaces Get ISF Certification

(Spiceland, Ind.) – Two new Draper TecVision viewing surfaces have just attained certification for color accuracy from the Imaging Science Institute. TecVision XH1200X Grey and CS1100X ALR are part of a freshening up of the TecVision line of premium projection surfaces being demonstrated at InfoComm 2024. They join every TecVision surface in being ISF certified….

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Enhanced Operator Experience in 2024’s Evolving Control Room Environments Means Make the Space Ergonomic and the Technology Flexible & Reliable

In 2024, the focus within the domain of control rooms and mission-critical applications is sharply pivoting towards enhancing the operator experience. This shift is more than a trend; it’s a necessity driven by the increasing complexity of operations and the crucial role of human factors in maintaining system reliability and effectiveness. Enhanced operator experience…

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Latest Podcasts

AR and VR
Podcasts
Bridging the Skills Gap: BILT Transforms Workforce Training & Development with AR and VR Solutions
December 2, 2024

The growing skills gap in trade professions poses a significant challenge for industries like HVAC, construction, and manufacturing. Training and simulation technologies, particularly AR and VR, are playing a pivotal role in addressing this issue. Platforms like BILT are leveraging these technologies to create interactive, user-friendly training solutions that simplify complex processes. Studies show…

Read More
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…

Read More
Breaking Down Silos with Unified Data: Enhancing IT-OT Collaboration and Workplace Security

As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura’s 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical…

Read More
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences

The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters. This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships…

Read More
luxury residential technology
Podcasts
Kaleidescape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

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School Safety Cannot Wait; New Technology is Essential for Today’s Threats

School security has become an urgent topic nationwide, with increasing attention on protecting students from various threats, including school shootings, bullying, and incidents beyond school hours. Amid these challenges, the technology sector is driving innovative safety solutions tailored for educational settings, aiming to redefine and enhance campus security from K-12 through higher education. How…

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Closing Security Gaps Through Digital and Physical Emergency Alert System Integration

The rising complexity of security threats has made integrating digital and physical security systems a top priority for many organizations. As risks to both physical and cybersecurity continue to grow, companies are increasingly turning to connected solutions, such as emergency alert systems, to streamline responses and strengthen protection measures. Studies show that nearly 70%…

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Fast, Reliable, and Multi-Channel Radios Ensure Seamless Equestrian Event Coordination

As equestrian sports grow in popularity and scale, ensuring smooth and efficient event management is important. The U.S. Equestrian Federation oversees numerous events each year across various disciplines, reflecting the sport’s widespread participation and economic significance. These events demand flawless coordination among staff, officials, volunteers, and participants, making communication a crucial factor in their…

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career paths
Podcasts
Navigating Career Paths and the Future of Pro AV with Insights from 40 Under 40 Awardee Andie Mace
October 1, 2024

The conversation around recruitment, career paths and retention in Pro AV is gaining attention, particularly as the industry navigates the shift toward hybrid work models and the influx of new talent. Around 70% of companies are either implementing or planning to implement hybrid work models, and businesses in the AV space are rethinking how…

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Tech-Infused Workplace Design: The Key to Enhancing Appeal and Flexibility in the Hybrid Era

Workplace dynamics have shifted dramatically, with hybrid models and remote work becoming permanent fixtures for many organizations. As a result, companies are grappling with new workplace design approaches that incorporate technology-rich solutions and human-centric elements. A recent study by Cisco found that 98% of meetings now include at least one remote participant, underscoring the…

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Tech, Trust, and Retention: The Triple Threat to Success in the Public Safety Market

The public safety sector is transforming, fueled by technological advancements and an increasing need for seamless, data-driven solutions. As agencies embrace tools that enhance communication, response times, and decision-making, the market for public safety solutions continues to grow. However, sellers face the challenge of navigating long sales cycles and complex public agency buying processes…

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AI in Pro AV: Addressing Opportunities, Use Cases, and Concerns w/ Joe Pham of QSC and Q-SYS

On this episode of Pro AV Today, we break down the topic du jour in Pro AV: artificial intelligence. Joe Pham, the Chairman & CEO of QSC | Q-SYS, joins Ben Thomas to talk about how AV and AI are coming together and pushing the AV industry forward. Key Topics: Decoding AI in the…

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Latest Professional AV – Blogs

How to have a thriving career in AV
Pro AV Today
How to Have a Thriving Career in AV
March 28, 2023

The AV industry is undergoing a dramatic shift in regards to hiring and retaining talent. As many people are coming into the industry for the first time, some are still unaware of the opportunities for growth within the AV community. As an AV pro, it’s crucial to develop skills that can help you advance…

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A 90 Second Review of the Sennheiser Profile USB Mic

The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below:       Features at…

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4 Tips for Breaking into the AV Industry

The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…

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Keeping in Touch with Touch and Gesture Displays

Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…

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Netflix's New Model: How Does This Affect Customers?
Community Generated Content - PPDS - Philips Professional Display
Netflix’s New Model: How Does This Affect Customers?
February 14, 2023

In today’s digital era, streaming services have become a staple in the lives of consumers. With the average person subscribing to at least three streaming platforms, cost-saving opportunities are highly sought after. That’s where Philips Media Suite comes in, providing an innovative solution for hotel owners and their guests. As streaming costs add up,…

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Latest Videos

UGC & Sales: The Power of Authenticity
Episodes
UGC & Sales: The Power of Authenticity
February 19, 2025

In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…

Read More
Breaking Sound Barriers in Assistive Audio with Maile Keone

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

Read More
Redefining Your Audio Experience with MTX

Ever found yourself yearning for a more immersive audio experience, one that not only sounds incredible but is powerfully expressive too? Your search ends here! Meet MTX, a brand synonymous with high performance and superior quality in the audio industry. Growing from its humble roots, MTX is now an industry leader, setting bold new benchmarks…

Read More
Transforming the Audio Experience with MTX

Thank you for tuning in to MTX – where we redefine the audio experience. We take immense pride in our journey, affiliation with AtlasIED, and where we are headed next. Our dedicated team is driving the audio industry forward, and we are thrilled to share this exciting venture with you, our valuable consumers. Audiophile’s Delight:…

Read More
vehicle audio
Community Generated Content - MTX Audio
Amplify Your Ride with MTX: The Pinnacle of Vehicle Audio Tech
January 17, 2025

Imagine a journey where every beat and tune resonates with the thrilling power of your car’s rumble; a journey that drowns out the humdrum of the ordinary world and replaces it with the rich symphony of world-class audio. Enter MTX, a leader in premium vehicle audio technology that guarantees your rides are not just trips,…

Read More
Accelerate Your Adventure Spirit with MTX

Driving along an open road, soaking in fresh air, absorbing the scenic beauty, and listening to your favorite playlist on MTX speakers. Exciting, isn’t it? MTX, a leader in consumer audio products, is devoted to offering top-quality sound solutions to make your journeys unforgettable. MTX: A Signature of Quality Audio As an affiliate of AtlasIED,…

Read More
MTX Audio: Introducing the Powerful TH Series Thunder Amplifiers

In a recent demonstration led by Jay, a member of the MTX Audio family, he outlined the key features and exceptional functionality of the TH Series Thunder amplifier lineup. The series comprises seven brand new amplifiers designed to deliver powerful audio quality, all encased in a sleek and modern design. Key Highlight: Design and Features…

Read More
2024 Pacific Science Center ARISS Event

What’s it really like to talk to astronauts in space? Discover how the Amateur Radio on the International Space Station (ARIS) program bridges the gap between Earth and the cosmos. This event, hosted by PAXI in collaboration with ARIS, brought young students face-to-face with astronauts via amateur radio. From learning about life aboard the ISS…

Read More
satellite communications
Community Generated Content - Icom
The Impact of Satellite Communications at the Baja Rally
December 3, 2024

Ever wondered what keeps racers safe and connected in one of the world’s toughest rally races? The Baja Rally depends on cutting-edge technology like the ICOM SAT 100 satellite radios. These advanced push-to-talk radios are the secret to seamless communication, real-time tracking, and emergency support across the rugged Baja Peninsula. Discover how this groundbreaking tech…

Read More
Icom Aviation Radios Stand Out at 2024 EAA AirVenture Oshkosh for Dependability and Cutting-Edge Technology

At the 2024 EAA AirVenture Oshkosh, Icom solidified its reputation as a top choice for pilots, showcasing its innovative handheld and panel-mounted radios. Designed with pilots in mind, Icom’s aviation radios are celebrated for their durability, reliability, and ease of use, making them a go-to for aviators around the world. One attendee praised the…

Read More
The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…

Read More
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

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Other Professional AV Articles
Accelerate Your Adventure Spirit with MTX
January 17, 2025

Driving along an open road, soaking in fresh air, absorbing the scenic beauty, and listening to your favorite playlist on MTX speakers. Exciting, isn’t it? MTX, a leader in consumer audio products, is devoted to offering top-quality sound solutions to make your journeys unforgettable. MTX: A Signature of Quality Audio As an affiliate of AtlasIED,…

Read More
MTX Audio: Introducing the Powerful TH Series Thunder Amplifiers
January 17, 2025

In a recent demonstration led by Jay, a member of the MTX Audio family, he outlined the key features and exceptional functionality of the TH Series Thunder amplifier lineup. The series comprises seven brand new amplifiers designed to deliver powerful audio quality, all encased in a sleek and modern design. Key Highlight: Design and Features…

Read More
2024 Pacific Science Center ARISS Event
December 3, 2024

What’s it really like to talk to astronauts in space? Discover how the Amateur Radio on the International Space Station (ARIS) program bridges the gap between Earth and the cosmos. This event, hosted by PAXI in collaboration with ARIS, brought young students face-to-face with astronauts via amateur radio. From learning about life aboard the ISS…

Read More
The Impact of Satellite Communications at the Baja Rally
December 3, 2024

Ever wondered what keeps racers safe and connected in one of the world’s toughest rally races? The Baja Rally depends on cutting-edge technology like the ICOM SAT 100 satellite radios. These advanced push-to-talk radios are the secret to seamless communication, real-time tracking, and emergency support across the rugged Baja Peninsula. Discover how this groundbreaking tech…

Read More
Bridging the Skills Gap: BILT Transforms Workforce Training & Development with AR and VR Solutions
December 2, 2024

The growing skills gap in trade professions poses a significant challenge for industries like HVAC, construction, and manufacturing. Training and simulation technologies, particularly AR and VR, are playing a pivotal role in addressing this issue. Platforms like BILT are leveraging these technologies to create interactive, user-friendly training solutions that simplify complex processes. Studies show…

Read More
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
November 22, 2024

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…

Read More
Breaking Down Silos with Unified Data: Enhancing IT-OT Collaboration and Workplace Security
November 7, 2024

As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura’s 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical…

Read More
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences
November 7, 2024

The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters. This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships…

Read More
Kaleidescape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

Read More