Professional AV

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…

With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…

As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there’s an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the…

For more than two decades, Brian Norris has played a pivotal role in the world of aviation. This includes his close collaboration with air show legend Sean D. Tucker. This discussion delves into the nuances of their partnership, examining the advancements in air show technology and the lasting impact they’ve had on the industry….

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S….

Rural broadband expansion is at a turning point. The FCC’s updated benchmarks for high-speed internet have significantly increased the number of underserved households, with nearly 28% of rural Americans still lacking access to adequate fixed broadband. As demand surges for reliable connectivity to support telehealth, online education, and remote work, providers and policymakers are…

As the digital divide accelerates and fiber deployment sees growth, Connected America 2025 has emerged as a pivotal moment for infrastructure professionals. With over $42.5 billion earmarked through federal programs like the Broadband Equity, Access, and Deployment (BEAD) initiative, the U.S. is undergoing one of the most aggressive broadband expansion efforts in its history….

Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and…

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…

As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura’s 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical…

The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters. This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships…

The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below:       Features at…

The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…

Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…

At the International Wireless Communications Expo (IWCE) 2025—an event focused on mission-critical communications for industries like public safety and utilities—Icom and EPCOM stood out by demonstrating how trusted technology and long-term partnerships can deliver real impact. Representing EPCOM, Director of Customer Success Abril Rodriguez highlighted the company’s role as a long-time partner and recent U.S….

At this year’s International Wireless Communications Expo (IWCE), Telex and Icom America introduced an important step forward in critical communications: the integration of Telex dispatch consoles with Icom’s P25 mobile radios. This new compatibility allows dispatchers to access key radio functions—such as channel change, ANI (Automatic Number Identification), and emergency alert decoding—directly from the Telex console….

As the digital divide accelerates and fiber deployment sees growth, Connected America 2025 has emerged as a pivotal moment for infrastructure professionals. With over $42.5 billion earmarked through federal programs like the Broadband Equity, Access, and Deployment (BEAD) initiative, the U.S. is undergoing one of the most aggressive broadband expansion efforts in its history….

In the fast-evolving world of wireless communications, events like the International Wireless Communications Expo (IWCE) serve as a critical hub for innovation, collaboration, and industry advancement. Each year, professionals from public safety, utilities, transportation, and other mission-critical sectors gather to explore the latest in radio, broadband, and emerging technologies. IWCE 2025 in Las Vegas promises…

In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

Thank you for tuning in to MTX – where we redefine the audio experience. We take immense pride in our journey, affiliation with AtlasIED, and where we are headed next. Our dedicated team is driving the audio industry forward, and we are thrilled to share this exciting venture with you, our valuable consumers. Audiophile’s Delight:…

Imagine a journey where every beat and tune resonates with the thrilling power of your car’s rumble; a journey that drowns out the humdrum of the ordinary world and replaces it with the rich symphony of world-class audio. Enter MTX, a leader in premium vehicle audio technology that guarantees your rides are not just trips,…

Driving along an open road, soaking in fresh air, absorbing the scenic beauty, and listening to your favorite playlist on MTX speakers. Exciting, isn’t it? MTX, a leader in consumer audio products, is devoted to offering top-quality sound solutions to make your journeys unforgettable. MTX: A Signature of Quality Audio As an affiliate of AtlasIED,…