Business Services
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…
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Business Services
The People Business: Growing Together… How Do Farmer Cooperatives Work?
In a time of shifting workplace dynamics and increasing interest in purpose-driven business models, cooperatives are quietly reasserting their value. With nearly 30,000 cooperatives operating across the U.S. and serving over 130 million members, their success proves that community-led, member-first enterprises are not relics of the past—they’re blueprints for sustainable growth. And amid the uncertainty…
Business Services
Productivity, Happiness and the Future of Remote Work with Steven Puri
Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…
Articles
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…
Business Services
Detroit’s Workforce Transformation Runs on Innovation, Inclusion, and Opportunity
Detroit is rewriting the rules of workforce development by betting on technology, community, and second chances. Far from a top-down solution, this workforce transformation is driven by grassroots innovation and partnerships that reflect the city’s resilience. As employers call for job-ready talent and traditional education pathways fall short, leaders in Detroit are asking: What…
Business Services
Building Trust and Simplifying Stories Strengthens Public Relations Strategies
The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…
Business Services
The People Business: Keep on Truckin’ & Earning A Good Income
In this Career Paths episode of The AppleOne Podcast, host Brett Howroyd explores the essential—and often underestimated—world of trucking with two guests who know it well: Chip Stewart, VP of Service Operations at Select Transportation Resources in Houston, and Jill Apperson, Area Manager at AppleOne in North Carolina. Together, they break down why trucking…
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Latest Articles
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…
From Queries to Conversations with AI in Marketing Analytics
In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…
Hiring Made Human: Hiring & Retaining AI-Enabled Talent
In this episode of The AppleOne Podcast — Hiring Made Human series — host Brett Howroyd is joined by co-host Nicole McMurray for a powerful conversation on one of today’s most urgent topics: hiring and retaining AI-enabled talent. Their guest, Alex Swartzall, Managing Director of Insights at Jobs for the Future, brings both big-picture…
The DisruptED World of Serial Entrepreneurs with Joe Gagnon
The world of work is evolving at an unprecedented pace, driven by AI, Web3, quantum computing, and global interconnectedness. The rapid acceleration of technology and shifting workplace dynamics present both immense opportunities and challenges for professionals across industries. In an age where adaptability and resilience are key to success, how can individuals navigate this…
Building a Business with Grit and Revolutionizing Workplace Safety
Wally Steidley is the founder of Indigo Compliance and Co-Founder of The Safety Sherpa, bringing over 25 years of expertise in workplace safety. His consulting firm provides high-touch, hands-on safety solutions that protect workers and reduce workplace incidents. Meanwhile, The Safety Sherpa provides the world’s first fully mobile-friendly safety training platform to bring safety…
Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder
Trisha Hendrickson is the founder and CEO of Moxie360 Marketing, a full-service marketing agency that has grown from a solo venture to a 14-person team. With 35 years of experience, Trisha specializes in digital marketing, brand strategy, and AI-driven innovation to help businesses grow and adapt in a changing landscape. In this episode of…
Through the Storm with USMC Captain, Professional Boxer, and TrailBlazer, Stephanie Simon
Captain Stephanie Simon (USMC) is currently a professional boxer (2-0), a boxing instructor, and a Marine Corps reservist. She is the 2024 Olympic Trials Boxing Champion, 4x Elite National Boxing Champion, 3x National Collegiate Boxing Champion, and United States Marine Corps Boxing Hall of Famer. Stephanie Simon is originally from Atlanta, GA, grew up…
The Science of Email Success: Secrets to Higher Open and Conversion Rates
Email marketing is often underestimated, yet it remains one of the most powerful tools for businesses to engage with their audience. Research shows that for every $1 spent on email marketing, an average return of $42 is expected. However, many professionals misunderstand what email can truly accomplish and fail to harness its full potential….
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
Latest Podcasts
Productivity, Happiness and the Future of Remote Work with Steven Puri
Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…
Detroit’s Workforce Transformation Runs on Innovation, Inclusion, and Opportunity
Detroit is rewriting the rules of workforce development by betting on technology, community, and second chances. Far from a top-down solution, this workforce transformation is driven by grassroots innovation and partnerships that reflect the city’s resilience. As employers call for job-ready talent and traditional education pathways fall short, leaders in Detroit are asking: What…
Building Trust and Simplifying Stories Strengthens Public Relations Strategies
The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…
The Lost Art of Heroism with Dr. Scott Allison
For many people, the word “hero” stirs up some resistance. The notion is that heroes exist “out there” in some far away place but not upclose in our lives, and certainly avoiding the possibility that each of us have the opportunity to be a hero, or be heroic in our own way. This conversation with…
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…
Building a Skilled Trades Workforce: Certifications, Simulation-Based Training & Reskilling with SkillCat
Industries across the United States are facing an unprecedented shortage of a skilled trades workforce. With millions of baby boomers retiring and fewer young people entering the trades, sectors like HVAC, manufacturing, and construction are grappling with a critical need for talent. This labor shortage is further compounded by a lack of awareness and…
What Does An AI-Enabled Company Look Like?
In this episode of The AppleOne Podcast, host Brett Howroyd is joined by co-host Nicole McMurray for a deep dive into the evolving role of artificial intelligence in the workplace. Their guest, AI expert and Model Mind founder Loren Horsager, shares his insights on what it truly means to become an AI-enabled company—and why…
Career Paths: Women In Construction
In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…
Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
Latest Videos
How Verizon Business Utilizes UGC for Sales Enablement
In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….
Innovation on Display: Apex Tool Group at SchraubTec 2025
At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.
Empowering Customers with Cleco Solutions
In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….
Closing the Gaps in Industrial Wireless Communication
In today’s fast-paced industrial environments, wireless connectivity is more than a convenience—it’s a mission-critical necessity. Yet, as many North American manufacturers have discovered, what works in theory doesn’t always translate to the factory floor. Interference, obstructions, and unpredictable dead zones can derail even the most advanced wireless tools. That’s why Cleco’s dedicated Wireless Connectivity…
Empowering Precision: Sales Conversations That Drive Real Manufacturing Solutions
In the world of industrial sales, success isn’t just measured by numbers—it’s built on problem-solving and genuine collaboration. When manufacturers open their doors to tool innovators, it’s a chance to move beyond the pitch and into the heart of operations, uncovering real opportunities for efficiency. At a recent visit to a blender manufacturing facility,…
Why ‘Tame the Line’ Is More Than a Slogan at Apex Tool Group
In modern manufacturing, the assembly line is both the heart of production and a constant source of evolving challenges. At Apex Tool Group, the phrase Tame the Line isn’t just a tagline—it’s a philosophy rooted in empathy for the relentless pace and complexity of the line itself. Unlike traditional approaches that attempt to dominate or…
Streamlining Production and Quality at Apex Tool Group’s Lexington Facility
At Apex Tool Group’s Lexington facility, manufacturing excellence meets global collaboration. This site proudly produces the Cell Clutch and Cell Core tools, essential for mid-range tightening applications in both the U.S. and European markets. A mirrored production strategy with their Chinese counterpart ensures localized manufacturing, reducing costs and bypassing global logistics hurdles. On the floor,…
Precision in the Heart of Germany: Apex Tool Group’s Westhausen Facility
Nestled near the industrial hubs of Stuttgart and Munich, Apex Tool Group’s Westhausen facility stands as a vital force in EMEA operations. Serving as the region’s repair center, this site handles everything from Cleco tools to Celltech systems, ensuring each piece is restored to like-new condition with a turnaround time as fast as eight days….
Precision in Motion: Apex Tool Group at SchraubTek 2025 in Stuttgart
At SchraubTek 2025 in Stuttgart, Apex Tool Group showcased the future of industrial fastening with precision and innovation at its core. The event served as a powerful platform to connect with global leaders and demonstrate how Apex’s advanced tooling solutions are shaping smarter, safer assembly lines.