Business Services

From Search (SEO) to Answers with Generative AI

search

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

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Latest

Business Services
The People Business: Growing Together… How Do Farmer Cooperatives Work?

In a time of shifting workplace dynamics and increasing interest in purpose-driven business models, cooperatives are quietly reasserting their value. With nearly 30,000 cooperatives operating across the U.S. and serving over 130 million members, their success proves that community-led, member-first enterprises are not relics of the past—they’re blueprints for sustainable growth. And amid the uncertainty…

Read More
Business Services
Productivity, Happiness and the Future of Remote Work with Steven Puri

Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…

Read More
Articles
The DisruptED World of Financial Services with Industry Titan Jerry Wagner

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More
Business Services
Detroit’s Workforce Transformation Runs on Innovation, Inclusion, and Opportunity

Detroit is rewriting the rules of workforce development by betting on technology, community, and second chances. Far from a top-down solution, this workforce transformation is driven by grassroots innovation and partnerships that reflect the city’s resilience. As employers call for job-ready talent and traditional education pathways fall short, leaders in Detroit are asking: What…

Read More
Business Services
Building Trust and Simplifying Stories Strengthens Public Relations Strategies

The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…

Read More
Business Services
The People Business: Keep on Truckin’ & Earning A Good Income

In this Career Paths episode of The AppleOne Podcast, host Brett Howroyd explores the essential—and often underestimated—world of trucking with two guests who know it well: Chip Stewart, VP of Service Operations at Select Transportation Resources in Houston, and Jill Apperson, Area Manager at AppleOne in North Carolina. Together, they break down why trucking…

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Latest

digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

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search
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Read More
Greener future in HVAC
Scale Smarter in HVAC: Balancing Growth with Employee Engagement
May 27, 2025

The HVAC industry is undergoing significant growth, driven by increased suburban migration and a surge in home renovations requiring system upgrades. The U.S. HVAC market is projected to expand at a compound annual growth rate (CAGR) of 7.4% from 2025 to 2030. As businesses scale to meet this demand, balancing expansion with retaining strong…

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educational choice
Educational Choice Isn’t Enough—Implementation Will Make or Break It
May 26, 2025

The U.S. education landscape is undergoing a seismic shift as more states adopt education savings accounts (ESAs), signaling a broader push toward personalized, parent-directed learning and broader educational choice. With over a dozen states now offering universal ESA programs, debates around school choice have reached a new level of urgency. Throughout 2024, enthusiasm for…

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Latest Articles

search
Articles
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Read More
The DisruptED World of Financial Services with Industry Titan Jerry Wagner

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More
From Queries to Conversations with AI in Marketing Analytics

In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…

Read More
Hiring Made Human: Hiring & Retaining AI-Enabled Talent

In this episode of The AppleOne Podcast — Hiring Made Human series — host Brett Howroyd is joined by co-host Nicole McMurray for a powerful conversation on one of today’s most urgent topics: hiring and retaining AI-enabled talent. Their guest, Alex Swartzall, Managing Director of Insights at Jobs for the Future, brings both big-picture…

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Leah Goldstein
Articles
The Secret to Life-Changing Drive With Professional Cyclist and Author Leah Goldstein
March 24, 2025

Some people have a moment where they answer the call to do something incredibly challenging, and some people make a life out of it. Leah Goldstein is in the second camp. Here is her track record: World champion kickboxer, first-ever female Israeli Defense Force undercover police officer, 1998 duathlon Olympic qualifier, professional cyclist, published author…

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The DisruptED World of Serial Entrepreneurs with Joe Gagnon

The world of work is evolving at an unprecedented pace, driven by AI, Web3, quantum computing, and global interconnectedness. The rapid acceleration of technology and shifting workplace dynamics present both immense opportunities and challenges for professionals across industries. In an age where adaptability and resilience are key to success, how can individuals navigate this…

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Building a Business with Grit and Revolutionizing Workplace Safety

Wally Steidley is the founder of Indigo Compliance and Co-Founder of The Safety Sherpa, bringing over 25 years of expertise in workplace safety. His consulting firm provides high-touch, hands-on safety solutions that protect workers and reduce workplace incidents. Meanwhile, The Safety Sherpa provides the world’s first fully mobile-friendly safety training platform to bring safety…

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Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

Trisha Hendrickson is the founder and CEO of Moxie360 Marketing, a full-service marketing agency that has grown from a solo venture to a 14-person team. With 35 years of experience, Trisha specializes in digital marketing, brand strategy, and AI-driven innovation to help businesses grow and adapt in a changing landscape. In this episode of…

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Empathetic leaders
Articles
Empathy & Innovation in Leadership with Nadine Hauf | Ep. 26 | Growthwell with Josh Byrd
March 18, 2025

Healthcare leaders today face an evolving challenge: navigating an increasingly complex system while ensuring patients and employees receive the support they need. With rising costs, regulatory shifts, and an urgent demand for personalized care, leaders must adopt both innovative strategies and human-centered approaches. Research has found that empathetic leaders are more likely to have employees…

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Through the Storm with USMC Captain, Professional Boxer, and TrailBlazer, Stephanie Simon

Captain Stephanie Simon (USMC) is currently a professional boxer (2-0), a boxing instructor, and a Marine Corps reservist. She is the 2024 Olympic Trials Boxing Champion, 4x Elite National Boxing Champion, 3x National Collegiate Boxing Champion, and United States Marine Corps Boxing Hall of Famer. Stephanie Simon is originally from Atlanta, GA, grew up…

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The Science of Email Success: Secrets to Higher Open and Conversion Rates

Email marketing is often underestimated, yet it remains one of the most powerful tools for businesses to engage with their audience. Research shows that for every $1 spent on email marketing, an average return of $42 is expected. However, many professionals misunderstand what email can truly accomplish and fail to harness its full potential….

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The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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Latest Podcasts

cooperatives
Business Services
The People Business: Growing Together… How Do Farmer Cooperatives Work?
May 19, 2025

In a time of shifting workplace dynamics and increasing interest in purpose-driven business models, cooperatives are quietly reasserting their value. With nearly 30,000 cooperatives operating across the U.S. and serving over 130 million members, their success proves that community-led, member-first enterprises are not relics of the past—they’re blueprints for sustainable growth. And amid the uncertainty…

Read More
Productivity, Happiness and the Future of Remote Work with Steven Puri

Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…

Read More
Detroit’s Workforce Transformation Runs on Innovation, Inclusion, and Opportunity

Detroit is rewriting the rules of workforce development by betting on technology, community, and second chances. Far from a top-down solution, this workforce transformation is driven by grassroots innovation and partnerships that reflect the city’s resilience. As employers call for job-ready talent and traditional education pathways fall short, leaders in Detroit are asking: What…

Read More
Building Trust and Simplifying Stories Strengthens Public Relations Strategies

The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…

Read More
trucking
Business Services
The People Business: Keep on Truckin’ & Earning A Good Income
April 28, 2025

In this Career Paths episode of The AppleOne Podcast, host Brett Howroyd explores the essential—and often underestimated—world of trucking with two guests who know it well: Chip Stewart, VP of Service Operations at Select Transportation Resources in Houston, and Jill Apperson, Area Manager at AppleOne in North Carolina. Together, they break down why trucking…

Read More
The Lost Art of Heroism with Dr. Scott Allison

For many people, the word “hero” stirs up some resistance. The notion is that heroes exist “out there” in some far away place but not upclose in our lives, and certainly avoiding the possibility that each of us have the opportunity to be a hero, or be heroic in our own way. This conversation with…

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Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

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Building a Skilled Trades Workforce: Certifications, Simulation-Based Training & Reskilling with SkillCat

Industries across the United States are facing an unprecedented shortage of a skilled trades workforce. With millions of baby boomers retiring and fewer young people entering the trades, sectors like HVAC, manufacturing, and construction are grappling with a critical need for talent. This labor shortage is further compounded by a lack of awareness and…

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Detroit
Business Services
DisruptED in the D: Bringing Entrepreneurial Passion to Detroit with Justin Kosmides
March 18, 2025

Detroit is experiencing a renaissance driven by innovation, technology, and a growing entrepreneurial ecosystem. With new ventures and fresh talent pouring into the city, Detroit is reclaiming its status as a hub for mobility and industry. The city’s landscape is shifting, fueled by startups, venture capital, and a renewed spirit of resilience. Over the…

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What Does An AI-Enabled Company Look Like?

In this episode of The AppleOne Podcast, host Brett Howroyd is joined by co-host Nicole McMurray for a deep dive into the evolving role of artificial intelligence in the workplace. Their guest, AI expert and Model Mind founder Loren Horsager, shares his insights on what it truly means to become an AI-enabled company—and why…

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Career Paths: Women In Construction

In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…

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Marketing AI Adoption in B2B Enterprises

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

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Latest Videos

Jerry Wagner discusses Market Volatility
Articles
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
May 9, 2025

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More
How Verizon Business Utilizes UGC for Sales Enablement

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
Innovation on Display: Apex Tool Group at SchraubTec 2025

At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.

Read More
Empowering Customers with Cleco Solutions

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….

Read More
safety
Apex Tool Group
Engineering Solutions That Prioritize Safety and Precision
April 17, 2025

In high-stakes manufacturing, even a small misstep can cause serious injury and halt production entirely. When a spring-winding process in a commercial HVAC assembly line led to an operator injury, the stakes were painfully clear. That’s when customized engineering and collaborative problem-solving stepped in, turning a difficult moment into a transformational opportunity. With expertise from…

Read More
Closing the Gaps in Industrial Wireless Communication

In today’s fast-paced industrial environments, wireless connectivity is more than a convenience—it’s a mission-critical necessity. Yet, as many North American manufacturers have discovered, what works in theory doesn’t always translate to the factory floor. Interference, obstructions, and unpredictable dead zones can derail even the most advanced wireless tools. That’s why Cleco’s dedicated Wireless Connectivity…

Read More
Empowering Precision: Sales Conversations That Drive Real Manufacturing Solutions

In the world of industrial sales, success isn’t just measured by numbers—it’s built on problem-solving and genuine collaboration. When manufacturers open their doors to tool innovators, it’s a chance to move beyond the pitch and into the heart of operations, uncovering real opportunities for efficiency. At a recent visit to a blender manufacturing facility,…

Read More
Why ‘Tame the Line’ Is More Than a Slogan at Apex Tool Group

In modern manufacturing, the assembly line is both the heart of production and a constant source of evolving challenges. At Apex Tool Group, the phrase Tame the Line isn’t just a tagline—it’s a philosophy rooted in empathy for the relentless pace and complexity of the line itself. Unlike traditional approaches that attempt to dominate or…

Read More
customers
Apex Tool Group
Fueling Progress: Cam Kenny’s Passion for Helping Customers Improve Every Day
April 17, 2025

In the ever-evolving world of industrial manufacturing, innovation isn’t just born in labs—it’s shaped on the factory floor through direct collaboration with the people using the tools every day. At Apex Tool Group, that collaboration is a driving force, especially for leaders like Cam Kenny, who thrives on face-to-face problem-solving and continuous improvement. Serving customers…

Read More
Streamlining Production and Quality at Apex Tool Group’s Lexington Facility

At Apex Tool Group’s Lexington facility, manufacturing excellence meets global collaboration. This site proudly produces the Cell Clutch and Cell Core tools, essential for mid-range tightening applications in both the U.S. and European markets. A mirrored production strategy with their Chinese counterpart ensures localized manufacturing, reducing costs and bypassing global logistics hurdles. On the floor,…

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Precision in the Heart of Germany: Apex Tool Group’s Westhausen Facility

Nestled near the industrial hubs of Stuttgart and Munich, Apex Tool Group’s Westhausen facility stands as a vital force in EMEA operations. Serving as the region’s repair center, this site handles everything from Cleco tools to Celltech systems, ensuring each piece is restored to like-new condition with a turnaround time as fast as eight days….

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Precision in Motion: Apex Tool Group at SchraubTek 2025 in Stuttgart

At SchraubTek 2025 in Stuttgart, Apex Tool Group showcased the future of industrial fastening with precision and innovation at its core. The event served as a powerful platform to connect with global leaders and demonstrate how Apex’s advanced tooling solutions are shaping smarter, safer assembly lines.

Read More
Other Business Services Articles
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
From Queries to Conversations with AI in Marketing Analytics
April 21, 2025

In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…

Read More
Innovation on Display: Apex Tool Group at SchraubTec 2025
April 17, 2025

At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.

Read More
Empowering Customers with Cleco Solutions
April 17, 2025

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….

Read More
Engineering Solutions That Prioritize Safety and Precision
April 17, 2025

In high-stakes manufacturing, even a small misstep can cause serious injury and halt production entirely. When a spring-winding process in a commercial HVAC assembly line led to an operator injury, the stakes were painfully clear. That’s when customized engineering and collaborative problem-solving stepped in, turning a difficult moment into a transformational opportunity. With expertise from…

Read More
Closing the Gaps in Industrial Wireless Communication
April 17, 2025

In today’s fast-paced industrial environments, wireless connectivity is more than a convenience—it’s a mission-critical necessity. Yet, as many North American manufacturers have discovered, what works in theory doesn’t always translate to the factory floor. Interference, obstructions, and unpredictable dead zones can derail even the most advanced wireless tools. That’s why Cleco’s dedicated Wireless Connectivity…

Read More
Empowering Precision: Sales Conversations That Drive Real Manufacturing Solutions
April 17, 2025

In the world of industrial sales, success isn’t just measured by numbers—it’s built on problem-solving and genuine collaboration. When manufacturers open their doors to tool innovators, it’s a chance to move beyond the pitch and into the heart of operations, uncovering real opportunities for efficiency. At a recent visit to a blender manufacturing facility,…

Read More
Why ‘Tame the Line’ Is More Than a Slogan at Apex Tool Group
April 17, 2025

In modern manufacturing, the assembly line is both the heart of production and a constant source of evolving challenges. At Apex Tool Group, the phrase Tame the Line isn’t just a tagline—it’s a philosophy rooted in empathy for the relentless pace and complexity of the line itself. Unlike traditional approaches that attempt to dominate or…

Read More
Fueling Progress: Cam Kenny’s Passion for Helping Customers Improve Every Day
April 17, 2025

In the ever-evolving world of industrial manufacturing, innovation isn’t just born in labs—it’s shaped on the factory floor through direct collaboration with the people using the tools every day. At Apex Tool Group, that collaboration is a driving force, especially for leaders like Cam Kenny, who thrives on face-to-face problem-solving and continuous improvement. Serving customers…

Read More