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Channel partner resources for Verizon business solutions.

The Verizon Partner Network is a channel program connecting resellers, agents, and technology partners with Verizon's business connectivity and managed services portfolio. Partners access co-sell resources, training, and go-to-market support to deliver 5G, SD-WAN, and IoT solutions to enterprise customers. This MarketScale channel covers partner program updates, solution deep-dives, and B2B technology insights.

40 episodesVisit website ↗
Channel Brief·Verizon Partner Network · 40 episodes · 5 series
Updated Apr 9, 2025

Verizon builds partner ecosystems to unlock enterprise growth

The channel argues that channel resellers succeed by leveraging Verizon's brand, sales support, and co-sell infrastructure rather than competing alone. Leadership repeatedly cites partnership depth, organizational investment, and partner enablement as proof.

The Verizon Partner Network channel argues that telecom growth now depends on deep, strategic partnerships rather than direct sales alone. Verizon leadership consistently frames partners as critical infrastructure for delivering integrated customer solutions, extending Verizon's reach into logistics, asset management, and specialized verticals where Verizon lacks depth. The evidence is organizational: Verizon has doubled channel management teams, restructured reporting around partner support, and is connecting resellers directly to thousands of in-house sales experts.

Drawn from Channel Partners 2025 – Verizon Partner Networ… and 6 more →

“Partners are invaluable because they bring expertise in areas where Verizon may not hold as much depth, such as staging, kitting, logistics, and asset tagging.”

Jeff DeBeech, Channel Manager for the Mobility Co-Sell Program at Verizon Business

By the numbers

2,000+

in-house sales team members available to partners nationwide

130+

laptop models with built-in 4G and 5G cellular modules

14

years Cynthia Rodriguez has worked at Verizon

What the channel argues

InsightVerizon doubled channel management teams across wireline and wireless to amplify partner support.→
DataOver 2,000 Verizon sales experts nationwide are available directly to partner resellers.→
InsightPartners fill expertise gaps in staging, kitting, logistics, and asset tagging that Verizon cannot cover alone.→
InsightDigital Agent Program reimagines selling to let partners accelerate solution delivery and sales growth.→
DataVerizon offers 130+ laptop models with built-in 4G and 5G cellular modules from Dell, Lenovo, Panasonic, and HP.→
InsightVerizon Business Assistant uses AI to learn customer inquiry patterns and hand off to humans when needed.→

What you'll learn

•Partners succeed when they leverage Verizon's 2,000+ in-house sales experts and co-sell infrastructure rather than selling independently.
•FWA and mobility are the primary growth vectors Verizon emphasizes for new partner engagement in 2024-2025.
•Verizon's Partner Portal tools (Get Support, Next Best Offer, Partner Marketing Builder) reduce friction and approval cycles for partner go-to-market.
•Channel leaders prioritize mutual growth, active partner feedback, and joint account victories over one-way directives.
•Partner enablement through training, customized solutions, and transparency in communication drives sustainable channel profitability.

What to do about it

→Access Verizon's Partner Portal to unlock Get Support for issue resolution and Next Best Offer for FWA upsell opportunities without phone escalation.
→Enroll partner sales teams in direct engagement with Verizon's 2,000+ in-house sales experts via national calls and co-sell programs to accelerate deal velocity.
→Use the Partner Marketing Builder to download pre-approved Verizon assets and submit co-branded campaign requests, eliminating lengthy approval delays.

Who and what shows up

Mark Tina

VP of Indirect Channel Distribution and Channel Chief, Verizon Business

Repeatedly articulates the three pillars of partner success: commitment and benefits, listening to partner feedback, and collaborative winning.

Jeff DeBeech

Channel Manager for the Mobility Co-Sell Program, Verizon Business

Explains why partners fill expertise gaps in staging, kitting, and logistics, and details how Verizon connects resellers to 2,000+ in-house sales experts.

Bryan Barretto

Managing Partner, Verizon Business

Frames 2024 transformation around introducing new partners and renewed focus on mobility and FWA as major growth vectors.

Cynthia Rodriguez

Director of Business Agents Channel, Verizon Business

Brings 14 years at Verizon with focus on B2B account mapping and leadership philosophy prioritizing transparent communication and no-ego problem-solving.

Cesar Teran

Host

Hosts the Co-Sell Connection 2025 webinar kick-off, positioning the series to spotlight Verizon products and insights from thought leaders.

Questions this channel answers

Q

Why are partners so important to Verizon's success?

Partners extend Verizon's capabilities in logistics, asset tagging, and specialized verticals, and provide distribution reach Verizon cannot achieve alone. They enable integrated, end-to-end solutions for business customers.

Verizon Partner Network Co-Sell Connection 2025 Kick Off →
Q

What support does Verizon provide to partners?

Verizon provides access to over 2,000 in-house sales experts, Partner Portal tools for issue resolution and upselling, Partner Marketing Builder for co-branded campaigns, and customized training on Verizon products and go-to-market strategies.

Enhancing Support for Members in the Verizon Partner Net… →
Q

What are Verizon's primary growth areas for partners?

Fixed Wireless Access (FWA), mobility, and connected devices with built-in 4G and 5G cellular modules are highlighted as the biggest growth opportunities in 2024-2025.

Verizon Leaders: Leveraging Partner Engagements for Comp… →
Q

How does the Digital Agent Program change partner selling?

It reimagines the selling model to allow partners to accelerate sales by delivering critical solutions faster to customers.

Verizon Partner Network Co-Sell Connection 2025 Kick Off →
Q

What does partner success look like in Verizon's model?

Success is built on mutual growth, active listening to partner feedback, collaborative problem-solving, and joint account victories rather than competition between Verizon and resellers.

Overcoming Challenges Through Immediate Solutions: The T… →
Topics:Fixed Wireless Access (FWA)Mobility and wireless co-sellConnected laptops and 4G/5G devicesAI-powered customer communicationChannel sales enablement tools
Themes:Partner ecosystems as competitive infrastructureEnablement and transparency over controlSpecialized expertise division between Verizon and resellers

Industry context

5G Fixed Wireless Access is reshaping broadband infrastructure in North America, driven by mature telecom ecosystems and aggressive infrastructure investment. The wireless broadband market is growing at 13.5% annually and is projected to exceed USD 490 billion by 2033.