Verizon Partner Network Co-Sell Connection 2025 Kick Off
The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Turan. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape.
Key Speakers and Topics
In this session, Verizon’s partner leadership team, including Martina the Channel Chief, Don McNellis, Rachel Lagrowski, and Mark Lavornia, shared their vision for the Verizon Partner Network and their commitment to the channel in 2025. The speakers affirmed their “go big, go bold, go beyond” mantra to unlock new revenue opportunities.
Verizon’s Growth Strategy
Rachel Nagrowski, Senior Director of Partner Sales, outlined a growth strategy focusing on broadband, fixed wireless access, POTS replacement, connected laptops, and cross-selling. In 2025, they aim to make the math work by driving efficiencies and focusing on products that matter to Verizon.
Co-sell Marketing Approach
The team also emphasized a co-selling approach to marketing, which Dawn McNellis, AVP of Channel Partner Sales, described as focusing on comp (compensation), teaching, preparing, and competing. This approach is designed to partner with teams, grow revenues and market share, and deliver an excellent customer experience.
Investment in Channel
Mark Lavornia noted that Verizon is increasing its investment in the channel for 2025, particularly in the co-selling program. This increased focus is intended to innovate, change, evolve, and make it easier to do business with Verizon, bringing even greater value to partners.
Overall, the Co-Sell Connection 2025 kick off was a declaration of commitment to working even more closely with partners, with a strong focus on customer experience, efficiency, and thorough execution.
