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Channel partner resources for Verizon business solutions.

The Verizon Partner Network is a channel program connecting resellers, agents, and technology partners with Verizon's business connectivity and managed services portfolio. Partners access co-sell resources, training, and go-to-market support to deliver 5G, SD-WAN, and IoT solutions to enterprise customers. This MarketScale channel covers partner program updates, solution deep-dives, and B2B technology insights.

41 episodesVisit website ↗

Channel Brief·Verizon Partner Network · 41 episodes · 5 series

Updated Apr 9, 2025

Verizon builds partner strength through ecosystem collaboration

Verizon Partner Network content argues that telecom growth depends on strategic channel partnerships, supported by leadership voices, product tools, and access to thousands of in-house sales experts.

Verizon Partner Network operates on a core belief that comprehensive customer solutions and sustainable business growth require deep collaboration between Verizon and its channel partners, not standalone efforts. The channel reinforces this repeatedly through leadership interviews, product enablement guides, and accounts of how partners fill expertise gaps in areas like logistics, staging, and asset tagging that Verizon itself cannot fully cover alone.

Drawn from Verizon Leaders: Leveraging Partner Engagement… and 2 more →

“Partners bring expertise in areas where Verizon may not hold as much depth, such as staging, kitting, logistics, and asset tagging.”
Jeff DeBeech, Channel Manager for the Mobility Co-Sell Program, Verizon Business

By the numbers

2,000

sales team members available nationwide to partners

130+

laptop models with built-in 4G and 5G connectivity

years Cynthia Rodriguez tenure at Verizon

What the channel argues

DataVerizon provides unparalleled access to over 2,000 sales team members nationwide to enhance partner support.→

InsightPartner engagements are crucial for delivering comprehensive integrated solutions, filling expertise gaps in staging, logistics, and asset tagging.→

InsightVerizon Business Assistant uses AI-powered messaging to handle customer inquiries at scale while maintaining satisfaction scores.→

DataVerizon is integrating 4G and 5G connectivity into laptops from Dell, Lenovo, Panasonic, and HP, offering over 130 models.→

InsightThe Digital Agent Program enables partners to accelerate sales by delivering customer solutions faster through a reimagined selling model.→

What you'll learn

•Why Verizon believes mutual growth, active listening to partner feedback, and joint victories are foundational to partnership success.

•How partners fill critical expertise gaps in logistics and asset management that expand what Verizon can offer customers.

•Which Verizon products and tools, including AI-powered messaging and connected laptops, partners can leverage to drive customer value.

•How the Partner Portal provides self-serve support through tools like Get Support and Next Best Offer to accelerate sales velocity.

•What strategic focus areas for 2025 including broadband and cross-selling matter most to the channel leadership vision.

What to do about it

→Invest in partner training and process improvements to strengthen capability and enable faster solution delivery to customers.

→Leverage access to 2,000 Verizon sales team members nationwide through direct engagement, national calls, and exclusive channels.

→Use Partner Portal tools like Get Support and Next Best Offer to identify upsell opportunities for FWA and reduce sales friction.

Who and what shows up

Mark Tina

VP of Indirect Channel Distribution and Channel Chief, Verizon Business

Articulates foundational partnership principles including mutual growth, feedback listening, and joint victories as core to Verizon's channel strategy.

Jeff DeBeech

Channel Manager for the Mobility Co-Sell Program, Verizon Business

Explains partner value, outlines support enhancements through access to 2,000 sales members, and identifies expertise gaps partners fill in logistics and asset tagging.

Cesar Teran

Host, Verizon Partner Network

Hosted Co-Sell Connection 2025 kickoff webinar positioning products and solutions with insights from top thought leaders.

Cynthia Rodriguez

Director of Business Agents Channel, Verizon Business

Brings 14 years at Verizon with a decade in B2B direct experience, emphasizing open communication and stakeholder mapping for partnership ecosystems.

Bryan Barretto

Managing Partner, Verizon Business

Outlines 2024-2025 transformation driven by new partners and renewed focus on mobility and Fixed Wireless Access growth opportunities.

Questions this channel answers

Why are partners so important to Verizon Business success?

Partners extend Verizon's service capabilities in areas like staging, kitting, logistics, and asset tagging, significantly enhancing customer experience and service delivery.

Why are partners so important to the success of Verizon … →

What is Verizon's go-to-market strategy for 2025?

The 'go big, go bold, go beyond' mantra focuses on unlocking new revenue opportunities through broadband and cross-selling while strengthening partner collaboration.

Verizon Partner Network Co-Sell Connection 2025 Kick Off →

How does Verizon support its partners in the field?

Verizon provides direct engagement with over 2,000 sales team members nationwide, participation in national calls, exclusive portal tools, and training tailored to partner programs.

Enhancing Support for Members in the Verizon Partner Net… →

What new products are partners selling in 2025?

Key products include Fixed Wireless Access (FWA), AI-powered Verizon Business Assistant for customer communication, connected laptops with built-in 4G and 5G, and mobility solutions across 130+ device models.

Boost Customer Satisfaction with Verizon Business Assist… →

What foundational principles guide the Verizon Partner Program?

Mutual growth, active listening to partner feedback, joint victories, collaboration, flexibility, and transparency in addressing partner challenges.

Verizon Leaders: Inside Look at the Verizon Partner Netw… →

Best place to start

Verizon Partner Network Co-Sell Connection 2025 Kick OffLeadership articulates the 'go big, go bold, go beyond' vision, growth strategy around broadband and FWA, and the co-sell approach that frames the entire channel.

Why are partners so important to the success of Verizon Business?Directly explains why partners matter and what expertise gaps they fill, making the foundational logic of Verizon's partnership strategy concrete.

Topics:Fixed Wireless Access (FWA)Mobility and wireless solutionsAI-powered customer communicationChannel sales enablementConnected devices and laptops

Themes:Strategic ecosystem collaboration over go-it-alone approachesPartner enablement through training, tools, and direct access to expertiseGrowth through mobility, FWA, and cross-selling focus areas

Industry context

Fixed Wireless Access (FWA) connections are forecast to grow from 185 million at end-2025 to 350 million by end-2031, with 71 percent of service providers now offering FWA over 5G.

Fixed Wireless Access outlook – Ericsson Mobility Report (ericsson.com) ↗