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Channel partner resources for Verizon business solutions.

The Verizon Partner Network is a channel program connecting resellers, agents, and technology partners with Verizon's business connectivity and managed services portfolio. Partners access co-sell resources, training, and go-to-market support to deliver 5G, SD-WAN, and IoT solutions to enterprise customers. This MarketScale channel covers partner program updates, solution deep-dives, and B2B technology insights.

41 episodesVisit website ↗
Channel Brief·Verizon Partner Network · 41 episodes · 5 series
Updated Apr 9, 2025

Verizon builds channel growth through partner ecosystems, not solo capability.

Verizon Partner Network content argues that telecom vendors win by embedding partners into go-to-market strategy, not treating them as resellers. Evidence comes from leadership interviews, product tooling, and recurring investment announcements.

The channel's core argument is that Verizon's competitive advantage depends on deepening partner relationships and giving them real operational access and decision-making power, not just product discount. Every leadership voice—from Mark Tina to Jeff DeBeech to Cynthia Rodriguez—repeats the same belief: partners bring expertise in logistics, asset management, and customer intimacy that Verizon cannot replicate alone. The content proves this by documenting concrete tools (Partner Portal, Digital Agent Program, co-sell playbooks) and naming specific gaps partners fill (staging, kitting, asset tagging).

Drawn from Verizon Leaders: Leveraging Partner Engagement… and 5 more

Partners bring expertise in areas where Verizon may not hold as much depth, such as staging, kitting, logistics, and asset tagging.

Jeff DeBeech, Channel Manager for Mobility Co-Sell Program, Verizon Business

By the numbers

2,000+

Verizon sales team members accessible nationwide to partners

130+

laptop models with built-in 4G and 5G modules from major OEMs

14 years

Cynthia Rodriguez tenure with Verizon, including decade in B2B direct

What the channel argues

DataVerizon grants partners direct access to over 2,000 in-house sales team members nationwide for collaborative selling.
InsightPartners are critical because they provide expertise in logistics, asset tagging, and kitting that Verizon lacks internally.
InsightVerizon Business Assistant is an AI-powered messaging tool that learns customer patterns and scales inquiry handling without replacing human teams.
InsightDigital Agent Program reimagines partner selling by enabling faster solution delivery and accelerated sales growth.
DataConnected laptops from Dell, Lenovo, Panasonic, and HP offer over 130 models with built-in 4G and 5G modules.
InsightVerizon leadership emphasizes mutual growth, active listening to partner feedback, and joint victories as foundational principles.

What you'll learn

How Verizon structure partner ecosystems around real operational gaps (logistics, asset management, customer intimacy) rather than discount-driven reseller models.
Why FWA and mobility are the primary growth vectors for Verizon partners in 2024–2025, driven by enterprise demand for wireless broadband.
What concrete tools partners can use to identify upsell opportunities (Next Best Offer), get instant support (Get Support portal), and accelerate selling (Digital Agent Program).
How leadership defines partner success: mutual growth, transparency, feedback loops, and joint victories rather than transactional volume targets.
Which product lines matter most to partners: connected laptops, FWA, mobility, and AI-powered customer engagement solutions like Verizon Business Assistant.

What to do about it

Map your partner ecosystem by expertise gap: identify which partners own staging, kitting, logistics, and customer intimacy you need to close.
Use Verizon's Partner Portal tools (Get Support, Next Best Offer) to uncover FWA and cross-sell opportunities at specific account locations.
Align your sales team with Verizon's 2,000+ in-house sellers via co-sell programs and national calls to co-own enterprise accounts.

Who and what shows up

Mark Tina

VP of Indirect Channel Distribution and Channel Chief, Verizon Business

Defined partner program foundational principles as mutual growth, active listening to feedback, and joint victories rather than transactional volume.

Jeff DeBeech

Channel Manager for Mobility Co-Sell Program, Verizon Business

Articulated why partners matter (expertise in logistics, asset tagging, kitting) and how Verizon scales partner support via direct sales team access.

Bryan Barretto

Managing Partner, Verizon Business

Positioned 2024 partner network transformation around new partnerships and focus on mobility and Fixed Wireless Access as growth drivers.

Cynthia Rodriguez

Director of Business Agents Channel, Verizon Business

Emphasized open communication and transparent dialogue as core to leadership and organizational problem-solving in the partner ecosystem.

Cesar Teran

Host, Verizon Partner Network

Hosted Co-Sell Connection 2025 kickoff to spotlight Verizon products and share insights from leadership on partner opportunities.

Questions this channel answers

Q

Why does Verizon need partners if it has its own sales force?

Partners bring specialized expertise in staging, kitting, logistics, and asset tagging that Verizon lacks internally, and they own customer relationships Verizon cannot replicate alone.

Why are partners so important to the success of Verizon …
Q

What should partners focus on selling in 2024 and 2025?

Mobility and Fixed Wireless Access (FWA), which are identified as areas poised for significant growth in the telecommunications landscape.

Bryan Barretto’s 2024 Outlook for Verizon: Leveraging Ne…
Q

How can partners access Verizon support at scale?

Verizon provides direct engagement with over 2,000 sales team members nationwide, participation in national calls, and exclusive access through partner programs.

Enhancing Support for Members in the Verizon Partner Net…
Q

What tools does Verizon provide to help partners sell more effectively?

Partner Portal features like Get Support (for resolving common issues) and Next Best Offer (for identifying FWA upsell opportunities), plus the Digital Agent Program for accelerated sales delivery.

Digital Agent Program
Q

What does Verizon mean by 'go big, go bold, go beyond'?

A mantra affirmed by Verizon leadership to unlock new revenue opportunities through partner collaboration and expanded market reach.

Verizon Partner Network Co-Sell Connection 2025 Kick Off
Topics:Fixed Wireless Access (FWA)Mobility and wireless co-sellAI-powered customer messagingConnected laptops with cellularPartner enablement tools and portals
Themes:Partner ecosystem as core strategy, not afterthoughtExpertise complementarity drives deeper deals than discountingTransparency and mutual growth as relationship foundation

Industry context

Enterprise networks are shifting toward AI-driven autonomous capabilities to reduce operational complexity and manual intervention, representing a significant infrastructure evolution across the telecom sector.

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