Skip to content
MarketScale
Demo
‹ Back to IndustriesSoftware & Technology

Bryan Barretto’s 2024 Outlook for Verizon: Leveraging New Partners for Telecom Growth

The Verizon Partner Network is undergoing a transformation in 2024, driven by new partnerships and a focus on mobility and Fixed Wireless Access (FWA). Bryan Barretto, Managing Partner at Verizon Business, emphasizes the importance of these collaborations in enhancing innovation and market penetration.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Verizon Partner Network on MarketScale.

By Software And Technology · Bryan BerretoFixed Wireless AccessMobilityTelecommunication Sector
Share

Key takeaways

01

Verizon Partner Network is embracing new partners in 2024.

02

Focus areas include mobility and Fixed Wireless Access (FWA) for growth.

03

Bryan Barretto highlights strategic alliances for enhanced service delivery.

As we step into 2024, the Verizon Partner Network is on the brink of an exciting transformation. This evolution is driven by the introduction of new partners and a renewed focus on mobility and Fixed Wireless Access (FWA), areas poised for significant growth in the telecommunications landscape.

In a recent discussion, Bryan Barretto, Managing Partner at Verizon Business shared his enthusiasm for what lies ahead in 2024 for the Verizon Partner Network. The core of this excitement stems from the opportunity to collaborate with new partners who bring a wealth of skills, resources, and relationships to the table. These partnerships are not just strategic alliances; they represent a pivotal shift in how we approach innovation, market penetration, and service delivery. Mobility and FWA, in particular, are identified as critical areas where these collaborations can fuel our growth and enable us to deliver superior value to our customers.

Part of this channel

Verizon Partner Network

Channel partner resources for Verizon business solutions.

Visit the channel

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business reaches $60 billion in annualized gross sales as agentic AI rewrites B2B discovery

Amazon Business has achieved a milestone of $60 billion in annualized gross sales. The utilization of agentic AI is becoming more prevalent, taking over traditional human-driven B2B product discovery processes.

  • 01Amazon Business has reached $60 billion in annualized gross sales.
  • 02Agentic AI is replacing human-driven B2B product discovery.
  • 03The shift towards AI-driven discovery is reshaping B2B commerce.

Jul 31, 2026

Enterprise AI tools are splitting the market between productivity gains and unresolved governance gaps

Enterprise AI tools are splitting the market between productivity gains and unresolved governance gaps

Enterprise AI tools from major companies like Microsoft, Salesforce, and Google are creating a divide in the market between the potential productivity gains and the challenges related to governance. CIOs must address cost, trust, and skills issues to fully realize the benefits of these AI deployments. The development of AI tools raises questions about balancing innovation with effective governance standards.

  • 01CIOs face challenges with cost, trust, and skills before realizing the full benefits of AI tools.
  • 02AI tools from Microsoft, Salesforce, and Google are being deployed at scale.
  • 03There's a market divide between AI-driven productivity gains and unresolved governance issues.

Jul 31, 2026

94% of B2B buyers fact-check AI research, and peer reviews still close the deal

94% of B2B buyers fact-check AI research, and peer reviews still close the deal

TrustRadius's 2026 B2B Buying Disconnect Report reveals that while AI is standard in software purchasing, human validation through peer reviews remains crucial in decision-making. The report highlights the importance of fact-checking AI research as 94% of B2B buyers rely on it. This underscores the need for reliable human feedback even in an AI-driven market.

  • 0194% of B2B buyers fact-check AI research before making a decision.
  • 02Peer reviews are a key deciding factor in B2B software purchases.
  • 03AI has become a standard feature in the software purchasing process.

Jul 31, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

Managing Partner at Verizon Business

Bryan Barretto is the Managing Partner at Verizon Business. He leads initiatives within the Verizon Partner Network, focusing on mobility and Fixed Wireless Access. Bryan is dedicated to fostering collaborations that drive innovation and market growth for Verizon.

LinkedInCompany

For Software & Technology teams

See how Software & Technology teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Software & Technology

Software & Technology hubMore expert Software & Technology coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →ImprovingTech training, turned to media.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512