Partner Marketing Builder – Mastering Verizon’s Branding Guidelines

Understanding and implementing Verizon’s branding guidelines is a crucial aspect for partners aiming to co-brand effectively. Meridith Scott sheds light on the intricacies of Verizon’s branding guidelines, essential for partners collaborating with the telecom giant.

Covering everything from logo usage to content and social media guidelines. Meridith’s insights are comprehensive. She particularly focuses on the correct application of Verizon’s two primary logos: the corporate logo and the Verizon Partner Network logo. Demonstrating how to ensure proper spacing and positioning on various assets, she provides partners with the tools needed to maintain brand integrity.

Recent Episodes

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment…