Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience.
In that world, traditional marketing doesn’t cut it anymore.
To learn more, host Tyler Kern and MarketScale Chief Revenue Officer Tim Maitland dove into why content media outperforms traditional marketing on this episode of MarketScale’s Community Reengaged.
The two turned to examples of popular media that have had the same impact, such as Apple’s Ted Lasso or Netflix’s Drive to Survive, which chronicles Formula 1 racing and got Maitland hooked on the sport.
“It’s just a perfect example of building episodic content and building a community,” Maitland said. “It’s actually a good rule of what businesses need to be doing – creating media content like that so that they can expand and build a bigger community in the industry and niches that they work in.”
Catch the full episode on-demand now to learn more about how building powerful media channels and populating them with content that helps you reach your audience where they are is the only way to keep pace in the modern B2B landscape.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Identifying Lightning Damage on Pecan Trees: Tips from TreeNewal
Join ISA Certified Arborist Wes Rivers from TreeNewal as he examines the aftermath of lightning damage on a pecan tree. In this insightful video, Wes highlights the path taken by the lightning bolt through the tree, causing superheating of the water inside. The resulting vapor expansion creates visible damage to the tree. The tree’s survival […]
Transforming Coverage to Meet Healthcare Needs with SCAN Health Plan
John Petito, SVP of Transformation at SCAN Health Plan joins the podcast to share his story and how his work is helping enable new types of healthcare coverage for diverse populations. Join us to hear how Health Plans are beginning to evolve their approach to addressing the needs of older adults and the LGBTQ+ community […]
Finding Your Identity with Dustin Odham
In an era where screens dominate our time, finding your personal identity becomes a challenge. Our generation is shaping itself based on an increasingly virtual world, often losing touch with the inner self. In fact, a recent study suggests that we could end up spending at least ten years of our life in front of […]
