Articles by tag: Video

2024 B2B Content Strategy Trends: A Comprehensive Guide

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses to thrive. That’s why MarketScale‘s Digital Marketing Strategists are committed to guiding our clients toward success by enhancing their content strategy. In our latest ebook, “2024 B2B Content Strategy Trends,” we delve deep into the dynamic world of content […]

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B2B Weekly - Past Events
Shaping the Future: AI, Video, and the New Era of Digital Transformation

In this episode of B2B Weekly, join host Tim Maitland and special guest Kelly Massad, the CEO of Mainstay Digital, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions. Kelly Massad’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning. […]

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Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage

Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage. 1) Showcase Visual Appeal: Film visually striking booths, displays, and products that stand out from the crowd. Highlight unique design elements or cutting-edge technologies that grab attention. 2) Document Behind-the-Scenes: Capture behind-the-scenes moments, such as booth setup, product demonstrations, or […]

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Articles
Panasonic’s S5II and S5IIX Feature Set is All Thanks to a Vocal Community of Run-and-Gun Content Creators

Over the years, Panasonic created and shaped a novel approach and subsequent community of run-and-gun handheld vloggers, videographers, and filmmakers with its hybrid cameras. What was conceptually defined with the GH1 was dramatically refined by the positive feedback loop (and firmware hacking) generated by the enthusiasts and professionals that used Panasonic’s camera gear. Throughout the […]

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Industrial IoT
Enabling Enterprise Voice in Zoom and Microsoft Teams

The past year has forced enterprises to find new ways to connect and collaborate, and solutions like Microsoft Teams and Zoom have stepped to the forefront to help them do just that. However, now that reopening has commenced and the future of work is becoming clearer, it’s critical that organizations shore up their capabilities […]

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Business Services
Why Content Media Outperforms Traditional Marketing

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]

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Education & EdTech
How to Close the Homework Gap Based on Student Connectivity

CoSN today released a report on the preliminary findings of a breakthrough study on students’ at-home internet connectivity and provided guidelines on bandwidth, devices and other remote learning needs based on the data. The study, supported by a grant from the Chan Zuckerberg Initiative (CZI), fills a critical need among educators and policymakers for detailed […]

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student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes.  Rising mercury poses risks of heat-related illnesses and affects the athletic performance and recovery of student athletes. Educational programs on recognizing the symptoms of heat […]

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HVAC building efficiency goals
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
April 17, 2024

In today’s rapidly advancing world, the role of HVAC systems for building efficiency goals has become a pivotal topic for businesses and property owners alike. With energy costs soaring, the shift towards more energy-efficient systems isn’t just a luxury—it’s a financial imperative. Building efficiency upgrades could slash global energy demand by 12% and save […]

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Generative AI Remains at an IP and Privacy Crossroads
April 17, 2024

As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of […]

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strategic Capital allocation
Strategic Capital Allocation Can Help Businesses Leverage Employee Knowledge and Collaboration for Better Returns
April 17, 2024

Strategic capital allocation, a critical aspect of business management often emphasized by investment experts like Warren Buffett, involves more than just distributing financial resources; it’s about strategic investment that drives long-term value. Firms are increasingly recognizing the need to integrate capital allocation with broader corporate strategies, ensuring that investments are not only financially sound […]

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Other Articles
Gear Review: Does the Sony A7SIII Live Up to the Hype?
June 3, 2021

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

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Congratulations to the 2021 Telly Award Winners!
May 25, 2021

The world of B2B has permanently shifted. Companies are creating holistic, owned media channels, powerful narratives and engaging, educational content – and the recently announced 2021 Telly Awards prove it!   Let’s take a look at the 2021 Telly Award-winning content produced by MarketScale and who helped bring it to life.   Silver Telly, Campaign-Series: […]

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4 Quick Tips to Help You Be More Comfortable on Camera
December 21, 2020

MarketScale’s Sr. Director of Publishing, Ben Thomas, has been helping brands broadcast to live audiences for years. In this time, he’s learned the dos and don’ts about messaging, planning and production of these events. Here are four of his tips to help you be more comfortable on camera and alleviate presentation anxiety. 1.    Watch more […]

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How to Prepare for a Successful Career in Video Production
December 18, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or […]

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Titletown Entertainment District Enhanced with Cutting-Edge Digital Signage
October 15, 2020

GREEN BAY, WI — SNA Displays recently manufactured two indoor direct-view LED displays for the Titletown Entertainment District in Green Bay, Wisconsin. The LED display provider worked with partner and AV integrator Camera Corner Connecting Point (CCCP) which provided project management and general oversight of the project. Titletown is a 45-acre destination entertainment complex next to Lambeau Field, home to […]

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Crafting a Career as a Woman in Video & Film
October 9, 2020

The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being […]

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Starting and Growing Your Own Production Company
October 2, 2020

On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The […]

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Directing On Set: Sharing Your Vision to Talent and Crew
September 18, 2020

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out […]

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Primeview launches 32:9 Aspect Ratio FusionMAX LED Video Walls for Post-Covid19 Workforce
September 16, 2020

Primeview’s new line of indoor turn-key LED includes the world’s first 32×9 aspect ratio standard, 3840×1080 pixel resolution, bezel-free panel display, and eliminates the concerns required with other custom video wall options. Available in a striking 1.2mm, 1.5mm, 1.9mm or 2.5mm LED pixel pitch, it excels as a solution for executive boardrooms, digital-signage, gaming, and […]

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