Articles by tag: Video
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Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
Insurance Providers Should Prioritize Solutions for Streamlining Pre-Authorization Processes
Prior authorization wastes medical and insurance providers’ time and can result in poor patient outcomes. Changes are likely as the federal government reviews legislation. Melanie Musson, a health insurance expert with USInsuranceAgents.com, reminds providers, “Health insurance providers should focus on creating better pre-authorization processes to improve efficiency and patient outcome.” Prior authorization has been […]
Provider & Payer Dynamics: Revenue Cycle’s Evolution
Pre-authorization is a word that is being tossed around more and more frequently in the healthcare world. Often referred to as pre-approvals, prior approvals, or prior authorizations, these are insurance-dictated restrictions on medicines, tests, or health services that require a check before insurance will officially cover the product or service. More than three quarters of […]
Panasonic’s S5II and S5IIX Feature Set is All Thanks to a Vocal Community of Run-and-Gun Content Creators
Over the years, Panasonic created and shaped a novel approach and subsequent community of run-and-gun handheld vloggers, videographers, and filmmakers with its hybrid cameras. What was conceptually defined with the GH1 was dramatically refined by the positive feedback loop (and firmware hacking) generated by the enthusiasts and professionals that used Panasonic’s camera gear. Throughout the […]
Enabling Enterprise Voice in Zoom and Microsoft Teams
The past year has forced enterprises to find new ways to connect and collaborate, and solutions like Microsoft Teams and Zoom have stepped to the forefront to help them do just that. However, now that reopening has commenced and the future of work is becoming clearer, it’s critical that organizations shore up their capabilities […]
Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]
How to Close the Homework Gap Based on Student Connectivity
CoSN today released a report on the preliminary findings of a breakthrough study on students’ at-home internet connectivity and provided guidelines on bandwidth, devices and other remote learning needs based on the data. The study, supported by a grant from the Chan Zuckerberg Initiative (CZI), fills a critical need among educators and policymakers for detailed […]
Gear Review: Does the Sony A7SIII Live Up to the Hype?
The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype? MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]
Congratulations to the 2021 Telly Award Winners!
The world of B2B has permanently shifted. Companies are creating holistic, owned media channels, powerful narratives and engaging, educational content – and the recently announced 2021 Telly Awards prove it! Let’s take a look at the 2021 Telly Award-winning content produced by MarketScale and who helped bring it to life. Silver Telly, Campaign-Series: […]
4 Quick Tips to Help You Be More Comfortable on Camera
MarketScale’s Sr. Director of Publishing, Ben Thomas, has been helping brands broadcast to live audiences for years. In this time, he’s learned the dos and don’ts about messaging, planning and production of these events. Here are four of his tips to help you be more comfortable on camera and alleviate presentation anxiety. 1. Watch more […]
How to Prepare for a Successful Career in Video Production
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. The job market is constantly changing, and the job qualifications that would have been sufficient five or […]
Titletown Entertainment District Enhanced with Cutting-Edge Digital Signage
GREEN BAY, WI — SNA Displays recently manufactured two indoor direct-view LED displays for the Titletown Entertainment District in Green Bay, Wisconsin. The LED display provider worked with partner and AV integrator Camera Corner Connecting Point (CCCP) which provided project management and general oversight of the project. Titletown is a 45-acre destination entertainment complex next to Lambeau Field, home to […]