Gear Review: Does the Sony A7SIII Live Up to the Hype?
The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency.
But does it live up to the hype?
MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and he’s ready to share his impressions of one of Sony’s latest offerings.
Tidmore ran the gamut of features, file formats (he shot in XAVC S 4K) and more to provide a holistic overview of how the camera performs out in the field.
Key discussion points included:
- • The differences in file formats
- • The Cine 2 Pro punchy, less dynamic color profile for low-light situations
- • The control and range provided by the S-Log2 color profile
- • The tradeoff between control and range and longer color correction in S-Log3
- • Other features, such as face detection and autofocus
“One of the things we liked straight out of the box with the A7SIII was the face detection with the autofocus feature,” Tidmore said. “This is incredibly powerful when you’re with a client and you want to do a walk-and-talk through their facility or follow them around an office. … It really relieves us of having to lock in that focus.”
The video also includes dynamic b-roll shot with the A7SIII, as well as some shots in low-light scenarios, highlighting the camera’s full range of capabilities.
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Gossip About Gossip: How Aberdeen Plans to Tokenize Investment Funds on Hedera
Private equity investments are often regarded as higher risk profiles than any other asset classes. Because of liquidity concerns and higher barriers of entry, everyday individual investors are steered away from alternative asset classes like private equity. That’s where fractionalization of large-scale investments through blockchain and DLT technology provides accessibility and privacy among individual investors. […]
Using HIP to Improve Hedera Hashgraph
The Hedera Improvement Proposal (HIP) is a process established to help developers formulate new ideas and improvements within Hedera Hashgraph. According to InfoQ, workplace feedback helps boost efficiency. The method allows the development team’s members to submit their suggestions and receive constructive criticism and opinions from fellow developers. HIP allows Hedera to have an orderly […]