Articles by tag: video production
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Influence and Connection across Healthcare starts with a VOICE
In the latest episode of the Healthcare Rethink podcast, presented by FinThrive, host Brian Urban sits down with Alex Maiersperger, the Global Principal Healthcare at SAS. Their conversation charts the role voice plays in influencing and connecting the healthcare industry. Maiersperger, who co-founded the Advancement League, shares his journey from being a healthcare optimist to […]
Robotic Technology and It’s Impact on Painting Proves That Automation is in The Future
The advent of robotic technology is revolutionizing manufacturing and painting processes by elevating them to unprecedented heights. Tony Kerkhove, a seasoned professional in the painting industry, has a firsthand account of the transformative impact of robots within DeGeest Corporation’s paint department, where automation is integrated to streamline workloads and increase efficiency. The robots replicate […]
Technetics Groups’ Sealing Solutions are Propelling Company’s Expansion
The market for sealing solutions is a demanding one, but Technetics Group emerges as a global leader, with over a century of invaluable experience making it a trusted partner in the industry. Their unique solutions, grounded in extensive knowledge and innovative practices, push the boundaries in discovering improved results. The company also harnesses science […]
InfoComm 2023: Send HD Videos More Efficiently With Hall Technologies
This month in Las Vegas, InfoComm 2023 buzzed with all the latest tech and gadgets. Hall Technologies was one of several companies highlighting new and exciting products, and this year the company showed off the HT Gemini. The device is essentially two switchers that communicate over HDBaseT, a technology that allows for the transmission […]
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
How To Shoot Video With An iPhone
iPhone media production is an essential part of modern marketing and it is essential you know how to shoot video with an iPhone. It’s no question that shooting video with your iPhone is the way of the future for modern marketing and media creation. It’s so simple, accessible and inexpensive to film, edit and publish […]
Studio Insights: Studio Spaces in Corporate Spaces
Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern […]
Gear Review: Does the Sony A7SIII Live Up to the Hype?
The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype? MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]
Why Filmmakers Should Always Watch the Director’s Cut
Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the […]
Cinematography Tips for Covering Your Master Shot
Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]
Through the Lens: How Video Is Reshaping Content
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera […]