Articles by tag: video production
This month in Las Vegas, InfoComm 2023 buzzed with all the latest tech and gadgets. Hall Technologies was one of several companies highlighting new and exciting products, and this year the company showed off the HT Gemini. The device is essentially two switchers that communicate over HDBaseT, a technology that allows for the transmission […]
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Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
Business Services
How To Shoot Video With An iPhone
iPhone media production is an essential part of modern marketing and it is essential you know how to shoot video with an iPhone. It’s no question that shooting video with your iPhone is the way of the future for modern marketing and media creation. It’s so simple, accessible and inexpensive to film, edit and publish […]
Architecture & Design
Studio Insights: Studio Spaces in Corporate Spaces
Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern […]
MarketScale Creates
Gear Review: Does the Sony A7SIII Live Up to the Hype?
The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype? MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]
Articles
Why Filmmakers Should Always Watch the Director’s Cut
Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the […]
Articles
Cinematography Tips for Covering Your Master Shot
Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]