Articles by tag: video production

How To Shoot Video With An iPhone

How to shoot video with an iPhone
iPhone media production is an essential part of modern marketing and it is essential you know how to shoot video with an iPhone.  It's no question that shooting video with your iPhone is the Read more

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Thoughts About Pro AV’s Path Forward in ’23
February 6, 2023

Can we take a second and acknowledge how impactful Gina Sansivero and Brandy Alvarado-Miranda are for our industry? … I had a chance to sit down with BOTH of them to break down some of the hottest trends from ISE this year, but also to dive deeper into the conversations and challenges that are […]

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home intelligence
How Have Home Intelligence and Automated Shading Solutions Improved Home Energy Efficiency and Comfort?
February 6, 2023

On today’s episode of the Draper at Home podcast, host Michelle Dawn Mooney, speaks with Scotty Allen, the Chief Operating Officer of Josh.ai, Maryellen Oswald, Custom Integration & Partnerships Channel Manager, Somfy USA, and Tyson McDonald, Director of Business Development, Motorized Solar Solutions for Draper, Inc., to talk about how the effect of home intelligence […]

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How Royal Caribbean is Elevating Entertainment At-Sea
February 6, 2023

— Live stage productions and musicians play a crucial role in making the experience of a Royal Caribbean cruise truly unforgettable. Behind the scenes, there’s a whole team of professionals dedicated to bringing top-notch entertainment to the passengers. The process starts with a creative team that conceptualizes the shows, selecting songs and choreography to […]

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How To Shoot Video With An iPhone
October 17, 2022

iPhone media production is an essential part of modern marketing and it is essential you know how to shoot video with an iPhone.  It’s no question that shooting video with your iPhone is the way of the future for modern marketing and media creation. It’s so simple, accessible and inexpensive to film, edit and publish […]

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Studio Insights: Studio Spaces in Corporate Spaces
March 22, 2022

Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern […]

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Gear Review: Does the Sony A7SIII Live Up to the Hype?
June 3, 2021

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

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Why Filmmakers Should Always Watch the Director’s Cut
December 23, 2020

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the […]

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Cinematography Tips for Covering Your Master Shot
December 23, 2020

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]

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Through the Lens: How Video Is Reshaping Content
November 13, 2020

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]

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DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
November 12, 2020

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera […]

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The Long-Awaited Sony FX6 Will Be Officially Announced Next Week
November 12, 2020

The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The […]

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DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2
October 30, 2020

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium […]

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