Articles by tag: video production

InfoComm 2023: Send HD Videos More Efficiently With Hall Technologies

InfoComm 2023

This month in Las Vegas, InfoComm 2023 buzzed with all the latest tech and gadgets. Hall Technologies was one of several companies highlighting new and exciting products, and this year the company showed off the HT Gemini. The device is essentially two switchers that communicate over HDBaseT, a technology that allows for the transmission […]

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Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC?     […]

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Business Services
How To Shoot Video With An iPhone

iPhone media production is an essential part of modern marketing and it is essential you know how to shoot video with an iPhone.  It’s no question that shooting video with your iPhone is the way of the future for modern marketing and media creation. It’s so simple, accessible and inexpensive to film, edit and publish […]

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Architecture & Design
Studio Insights: Studio Spaces in Corporate Spaces

Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern […]

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MarketScale Creates
Gear Review: Does the Sony A7SIII Live Up to the Hype?

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

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Articles
Why Filmmakers Should Always Watch the Director’s Cut

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the […]

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Articles
Cinematography Tips for Covering Your Master Shot

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]

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gut check
Healthcare Needs a GUT Check…Literally!
April 15, 2024

As healthcare continues to evolve, the focus on gastrointestinal (GI) health has become more pronounced. With an aging population and modern dietary habits contributing to a rise in GI disorders, healthcare requires a gut check, literally. The global market is rapidly advancing towards less invasive technologies, personalized nutrition, and virtual care models. The surge […]

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ISC West 2024
ISC West 2024: The Balancing Act Between Physical and Digital Technology That Redefines Security Without Compromise
April 12, 2024

As the International Security Conference & Exposition West 2024 (ISC West) concludes, the security industry has once again proven its dynamic nature, evolving with the increasing integration of physical and digital security solutions. This year’s event, the largest converged security trade show in North America, hosted in Las Vegas, showcased over 750 brands, including […]

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Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

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Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

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Other Articles
Through the Lens: How Video Is Reshaping Content
November 13, 2020

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]

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DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
November 12, 2020

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera […]

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The Long-Awaited Sony FX6 Will Be Officially Announced Next Week
November 12, 2020

The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The […]

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DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2
October 30, 2020

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium […]

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Nikon’s Next Generation Z Cameras are Launching in October
October 5, 2020

Nikon will be announcing new full-frame mirrorless cameras soon.  Nikon has marked the calendar for when it will introduce the next generation of its full-frame mirrorless cameras. The company created a splash page counting down “the next chapter” in its Z series, which will be announced on October 14th at 12AM EDT / 9PM PDT. Both the Nikon Z7 and Z6 will receive a […]

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The Best New Lens Mount Announcements of 2020
October 5, 2020

With the introduction of the RF mount, the L mount, and the Z mount, the world of lenses recently took a reset at available models. Let’s look at the exciting additions of 2020. Just a few years ago, shopping for a new lens was like trying to find a movie to watch in an endless sea […]

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Starting and Growing Your Own Production Company
October 2, 2020

On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The […]

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Directing On Set: Sharing Your Vision to Talent and Crew
September 18, 2020

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out […]

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In Focus: A New Video Production Podcast
August 14, 2020

On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of […]

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