MarketScale Creates

Gear Review: Does the Sony A7SIII Live Up to the Hype?

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and…

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Latest

MarketScale Creates
How the Workflow Can Make or Break the Coloring Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist…

Read More
Articles
Why Filmmakers Should Always Watch the Director’s Cut

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the…

Read More
Articles
Cinematography Tips for Covering Your Master Shot

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have…

Read More
In Focus
How to Prepare for a Successful Career in Video Production

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or…

Read More
In Focus
Photography is a Never-Ending Learning Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…

Read More
Articles
RØDE Crowns Its 2020 My RØDE Reel Winners

Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition…

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Latest

Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

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thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

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rightnow media
Excellence Culture – Brian Mosley
May 22, 2024

“I like your word excellence better than greatness, because you don’t have to sacrifice everything in order to be excellent” – Brian Mosley Those were the words of Brian Mosley (President of RightNow Media) as we discussed the balance of family and leading an organization that is impacting people all over the world. If you…

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Latest Articles

Articles
Why Filmmakers Should Always Watch the Director’s Cut
December 23, 2020

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the…

Read More
Cinematography Tips for Covering Your Master Shot

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have…

Read More
RØDE Crowns Its 2020 My RØDE Reel Winners

Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition…

Read More
Tips from Renowned Cinematographers for Your Next Film

Interested in becoming a noteworthy director of photography? The best place to begin is by studying the great cinematography masters. I’ll start by saying that the best way to master any part of filmmaking is to just go out and do it. Do it and fail and try again until you do it right. However,…

Read More
Articles
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
November 12, 2020

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera…

Read More
The Long-Awaited Sony FX6 Will Be Officially Announced Next Week

The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The…

Read More
What Horror Movies Do Your Favorite Directors Love?

Horror is a genre for everyone. It’s that time of year when we sit back, relax, and scare ourselves stupid watching the most terrifying, bloody, and traumatizing scary movies we can find. Horror flicks are the roller coasters of cinema. They turn you upside down and shake you back and forth, but it’s all in…

Read More
DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium…

Read More
blackmagic pocket cinema camera 6K
Articles
What to Consider When Upgrading to the Pocket Cinema 6K
October 8, 2020

Pocket 4K vs. Pocket 6K? This article discusses the relevancy of both — as well as the price points and specs related to each. Prices are rapidly dropping, panic is running amok, and conspiracies are rife. No, it’s not the next recession; it’s the Pocket 4K community growing frantic over the imminent arrival of the…

Read More
7 Filmmaking Interviews with Real-World Career Advice

PremiumBeat revisits seven informative interviews with filmmakers sharing their professional insights into the film and video industry. In my experience, there are really only a couple of ways to actually learn how to succeed in the film and video industry: Go through the motions yourself and develop the tools on your own. Get solid, real-world…

Read More
Watch How Wes Anderson and DP Robert Yeoman Made These 5 Iconic Shots

Who better to deconstruct Wes Anderson’s visual style than his longtime collaborator, DP Robert Yeoman? You’d be hard-pressed to find someone who doesn’t associate whip pans, slow motion tracking shots, and overheads of perfectly placed props with Wes Anderson. The Isle of Dogs director has one of the most recognizable visual styles in both modern live-action and stop-motion filmmaking, but despite him…

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Nikon’s Next Generation Z Cameras are Launching in October

Nikon will be announcing new full-frame mirrorless cameras soon.  Nikon has marked the calendar for when it will introduce the next generation of its full-frame mirrorless cameras. The company created a splash page counting down “the next chapter” in its Z series, which will be announced on October 14th at 12AM EDT / 9PM PDT. Both the Nikon Z7 and Z6 will receive a…

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Latest MarketScale Creates - Podcast

MarketScale Creates - Podcast
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
August 27, 2020

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals….

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Latest Podcasts

MarketScale Creates
How the Workflow Can Make or Break the Coloring Process
January 5, 2021

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist…

Read More
How to Prepare for a Successful Career in Video Production

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or…

Read More
Photography is a Never-Ending Learning Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…

Read More
Through the Lens: How Video Is Reshaping Content

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A…

Read More
MarketScale Creates
Crafting a Career as a Woman in Video & Film
October 9, 2020

The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being…

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Starting and Growing Your Own Production Company

On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The…

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Directing On Set: Sharing Your Vision to Talent and Crew

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out…

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Elevating Your Image Through Lighting

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects.  Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped…

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MarketScale Creates - Podcast
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
August 27, 2020

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals….

Read More
In Focus: A New Video Production Podcast

On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of…

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Empathy: How to be Human in a B2B World

Your B2B content is reaching its audience. You make sure of that – after all, you spent valuable time and resources creating it. But can that audience relate to it? Does it affect change, inspire, empathize or move? Or is it just content? On this podcast, host Tyler Kern and MarketScale Video Production Specialist…

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Gastech, AMRC and Chicago Build 2019: This Week in B2B

Geoffrey Short breaks down this week in B2B. This episode includes updates from: – Gastech 2019 in Houston, TX – Autonomous Mobile Robot Conference in Louisville, KY – Chicago Build 2019

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Other MarketScale Creates Articles
Tips from Renowned Cinematographers for Your Next Film
November 24, 2020

Interested in becoming a noteworthy director of photography? The best place to begin is by studying the great cinematography masters. I’ll start by saying that the best way to master any part of filmmaking is to just go out and do it. Do it and fail and try again until you do it right. However,…

Read More
Through the Lens: How Video Is Reshaping Content
November 13, 2020

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A…

Read More
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
November 12, 2020

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera…

Read More
The Long-Awaited Sony FX6 Will Be Officially Announced Next Week
November 12, 2020

The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The…

Read More
What Horror Movies Do Your Favorite Directors Love?
October 30, 2020

Horror is a genre for everyone. It’s that time of year when we sit back, relax, and scare ourselves stupid watching the most terrifying, bloody, and traumatizing scary movies we can find. Horror flicks are the roller coasters of cinema. They turn you upside down and shake you back and forth, but it’s all in…

Read More
DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2
October 30, 2020

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium…

Read More
Crafting a Career as a Woman in Video & Film
October 9, 2020

The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being…

Read More
What to Consider When Upgrading to the Pocket Cinema 6K
October 8, 2020

Pocket 4K vs. Pocket 6K? This article discusses the relevancy of both — as well as the price points and specs related to each. Prices are rapidly dropping, panic is running amok, and conspiracies are rife. No, it’s not the next recession; it’s the Pocket 4K community growing frantic over the imminent arrival of the…

Read More
7 Filmmaking Interviews with Real-World Career Advice
October 6, 2020

PremiumBeat revisits seven informative interviews with filmmakers sharing their professional insights into the film and video industry. In my experience, there are really only a couple of ways to actually learn how to succeed in the film and video industry: Go through the motions yourself and develop the tools on your own. Get solid, real-world…

Read More