MarketScale Creates

Gear Review: Does the Sony A7SIII Live Up to the Hype?

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

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Latest

MarketScale Creates
Gear Review: Does the Sony A7SIII Live Up to the Hype?

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

Read More
MarketScale Creates
How the Workflow Can Make or Break the Coloring Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist […]

Read More
Articles
Why Filmmakers Should Always Watch the Director’s Cut

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the […]

Read More
Articles
Cinematography Tips for Covering Your Master Shot

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]

Read More
In Focus
How to Prepare for a Successful Career in Video Production

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or […]

Read More
In Focus
Photography is a Never-Ending Learning Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a […]

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Latest

CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

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ACA health plans
Insurance Companies Should Weight the Growth Potential With Risks When Considering Offering ACA Plans
February 3, 2023

The 2023 open enrollment for ACA health plans saw a 13% increase over 2022. Melanie Musson, an insurance expert with USInsuranceAgents.com, says, “Insurance providers have an opportunity to enter or expand in this growing market, but they should practice caution.” The 2023 Open Enrollment Period (OEP) for Affordable Care Act (ACA) Marketplace health insurance plans […]

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standards for success
Setting Standards for Success
February 3, 2023

Winning the day isn’t just about making every day count – it’s about shifting your mindset to set standards for success and better understand and value the work that goes on behind the scenes – so that you can be as successful as you work to be. Where can you start? In this inaugural […]

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Latest Articles

Articles
Cinematography Tips for Covering Your Master Shot
December 23, 2020

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]

Read More
RØDE Crowns Its 2020 My RØDE Reel Winners

Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition […]

Read More
Tips from Renowned Cinematographers for Your Next Film

Interested in becoming a noteworthy director of photography? The best place to begin is by studying the great cinematography masters. I’ll start by saying that the best way to master any part of filmmaking is to just go out and do it. Do it and fail and try again until you do it right. However, […]

Read More
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera […]

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Articles
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
November 12, 2020

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera […]

Read More
The Long-Awaited Sony FX6 Will Be Officially Announced Next Week

The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The […]

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What Horror Movies Do Your Favorite Directors Love?

Horror is a genre for everyone. It’s that time of year when we sit back, relax, and scare ourselves stupid watching the most terrifying, bloody, and traumatizing scary movies we can find. Horror flicks are the roller coasters of cinema. They turn you upside down and shake you back and forth, but it’s all in […]

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DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium […]

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gimbal camera
Articles
DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2
October 30, 2020

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium […]

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What to Consider When Upgrading to the Pocket Cinema 6K

Pocket 4K vs. Pocket 6K? This article discusses the relevancy of both — as well as the price points and specs related to each. Prices are rapidly dropping, panic is running amok, and conspiracies are rife. No, it’s not the next recession; it’s the Pocket 4K community growing frantic over the imminent arrival of the […]

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7 Filmmaking Interviews with Real-World Career Advice

PremiumBeat revisits seven informative interviews with filmmakers sharing their professional insights into the film and video industry. In my experience, there are really only a couple of ways to actually learn how to succeed in the film and video industry: Go through the motions yourself and develop the tools on your own. Get solid, real-world […]

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Watch How Wes Anderson and DP Robert Yeoman Made These 5 Iconic Shots

Who better to deconstruct Wes Anderson’s visual style than his longtime collaborator, DP Robert Yeoman? You’d be hard-pressed to find someone who doesn’t associate whip pans, slow motion tracking shots, and overheads of perfectly placed props with Wes Anderson. The Isle of Dogs director has one of the most recognizable visual styles in both modern live-action and stop-motion filmmaking, but despite him […]

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Latest MarketScale Creates - Podcast

Latest Podcasts

In Focus
How to Prepare for a Successful Career in Video Production
December 18, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or […]

Read More
Photography is a Never-Ending Learning Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a […]

Read More
Through the Lens: How Video Is Reshaping Content

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]

Read More
Crafting a Career as a Woman in Video & Film

The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being […]

Read More
MarketScale Creates
Crafting a Career as a Woman in Video & Film
October 9, 2020

The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being […]

Read More
Starting and Growing Your Own Production Company

On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The […]

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Directing On Set: Sharing Your Vision to Talent and Crew

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out […]

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Elevating Your Image Through Lighting

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects.  Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]

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In Focus
Elevating Your Image Through Lighting
August 28, 2020

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects.  Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]

Read More
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals. […]

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In Focus: A New Video Production Podcast

On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of […]

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Empathy: How to be Human in a B2B World

Your B2B content is reaching its audience. You make sure of that – after all, you spent valuable time and resources creating it. But can that audience relate to it? Does it affect change, inspire, empathize or move? Or is it just content? On this podcast, host Tyler Kern and MarketScale Video Production Specialist […]

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All MarketScale Creates Articles
Gear Review: Does the Sony A7SIII Live Up to the Hype?
June 3, 2021

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

Read More
How the Workflow Can Make or Break the Coloring Process
January 5, 2021

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist […]

Read More
Why Filmmakers Should Always Watch the Director’s Cut
December 23, 2020

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the […]

Read More
Cinematography Tips for Covering Your Master Shot
December 23, 2020

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have […]

Read More
How to Prepare for a Successful Career in Video Production
December 18, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or […]

Read More
Photography is a Never-Ending Learning Process
December 11, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a […]

Read More
RØDE Crowns Its 2020 My RØDE Reel Winners
November 24, 2020

Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition […]

Read More
Tips from Renowned Cinematographers for Your Next Film
November 24, 2020

Interested in becoming a noteworthy director of photography? The best place to begin is by studying the great cinematography masters. I’ll start by saying that the best way to master any part of filmmaking is to just go out and do it. Do it and fail and try again until you do it right. However, […]

Read More
Through the Lens: How Video Is Reshaping Content
November 13, 2020

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]

Read More