MarketScale Creates
The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype? MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and…
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MarketScale Creates
How the Workflow Can Make or Break the Coloring Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist…
Articles Videos
Why Filmmakers Should Always Watch the Director’s Cut
Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the…
Articles Videos
Cinematography Tips for Covering Your Master Shot
Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have…
In Focus
How to Prepare for a Successful Career in Video Production
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. The job market is constantly changing, and the job qualifications that would have been sufficient five or…
In Focus
Photography is a Never-Ending Learning Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…
Articles Videos
RØDE Crowns Its 2020 My RØDE Reel Winners
Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition…
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Analyzing the Suppressive TME in In Vitro Based Assays
In the rapidly advancing field of cancer immunotherapy, accurately modeling the tumor microenvironment (TME) has become essential to improving the predictive power of preclinical drug testing. As immune-modulating therapies surge forward, with over 4,000 immune modulators in development globally, scientists are refining assay technologies that maintain the complexity of patient-specific tumor biology. In vitro platforms…
Targeting T Cells Within the Cancer Immunity Cycle
As cancer immunotherapy continues to reshape treatment landscapes, fine-tuning T-cell responses has become a critical frontier. Recent advances in 3D organoid models and high-content imaging are enabling scientists to closely mimic patient-specific tumor environments—unlocking insights into how T cells behave, respond, and falter under immune checkpoint blockade. With over 4,000 immune modulators in clinical…
Advanced In Vitro Technologies to Investigate Therapeutic Impact on the Cancer Immunity Cycle
As immunotherapy revolutionizes cancer treatment, the need for physiologically relevant preclinical models becomes more urgent than ever. Despite the success of immune checkpoint inhibitors, a large majority of patients fail to achieve long-lasting responses, prompting researchers to explore more complex and predictive assays. The cancer immunity cycle, first described in 2013, remains a central framework…
Inside Oncology Drug Development: Overcoming Resistance with Science
In the last two decades, oncology has undergone a transformation with over 300 new cancer therapies approved by the FDA—many offering novel mechanisms of action. Despite these innovations, resistance to treatment remains a critical challenge, with cancer cells evolving or adapting to evade even the most advanced therapeutics. This issue is particularly pressing given that…
Latest Articles Videos
Articles Videos
Why Filmmakers Should Always Watch the Director’s Cut
Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the…
Cinematography Tips for Covering Your Master Shot
Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have…
RØDE Crowns Its 2020 My RØDE Reel Winners
Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition…
Tips from Renowned Cinematographers for Your Next Film
Interested in becoming a noteworthy director of photography? The best place to begin is by studying the great cinematography masters. I’ll start by saying that the best way to master any part of filmmaking is to just go out and do it. Do it and fail and try again until you do it right. However,…
Articles Videos
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera…
The Long-Awaited Sony FX6 Will Be Officially Announced Next Week
The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The…
What Horror Movies Do Your Favorite Directors Love?
Horror is a genre for everyone. It’s that time of year when we sit back, relax, and scare ourselves stupid watching the most terrifying, bloody, and traumatizing scary movies we can find. Horror flicks are the roller coasters of cinema. They turn you upside down and shake you back and forth, but it’s all in…
DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2
Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking. Read more at Premium…
Articles Videos
What to Consider When Upgrading to the Pocket Cinema 6K
Pocket 4K vs. Pocket 6K? This article discusses the relevancy of both — as well as the price points and specs related to each. Prices are rapidly dropping, panic is running amok, and conspiracies are rife. No, it’s not the next recession; it’s the Pocket 4K community growing frantic over the imminent arrival of the…
7 Filmmaking Interviews with Real-World Career Advice
PremiumBeat revisits seven informative interviews with filmmakers sharing their professional insights into the film and video industry. In my experience, there are really only a couple of ways to actually learn how to succeed in the film and video industry: Go through the motions yourself and develop the tools on your own. Get solid, real-world…
Watch How Wes Anderson and DP Robert Yeoman Made These 5 Iconic Shots
Who better to deconstruct Wes Anderson’s visual style than his longtime collaborator, DP Robert Yeoman? You’d be hard-pressed to find someone who doesn’t associate whip pans, slow motion tracking shots, and overheads of perfectly placed props with Wes Anderson. The Isle of Dogs director has one of the most recognizable visual styles in both modern live-action and stop-motion filmmaking, but despite him…
Nikon’s Next Generation Z Cameras are Launching in October
Nikon will be announcing new full-frame mirrorless cameras soon. Nikon has marked the calendar for when it will introduce the next generation of its full-frame mirrorless cameras. The company created a splash page counting down “the next chapter” in its Z series, which will be announced on October 14th at 12AM EDT / 9PM PDT. Both the Nikon Z7 and Z6 will receive a…
Latest MarketScale Creates - Podcast
MarketScale Creates - Podcast
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals….
Latest Podcasts
MarketScale Creates
How the Workflow Can Make or Break the Coloring Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist…
How to Prepare for a Successful Career in Video Production
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. The job market is constantly changing, and the job qualifications that would have been sufficient five or…
Photography is a Never-Ending Learning Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…
Through the Lens: How Video Is Reshaping Content
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A…
MarketScale Creates
Crafting a Career as a Woman in Video & Film
The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being…
Starting and Growing Your Own Production Company
On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The…
Directing On Set: Sharing Your Vision to Talent and Crew
On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out…
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped…
MarketScale Creates - Podcast
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals….
In Focus: A New Video Production Podcast
On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of…
Empathy: How to be Human in a B2B World
Your B2B content is reaching its audience. You make sure of that – after all, you spent valuable time and resources creating it. But can that audience relate to it? Does it affect change, inspire, empathize or move? Or is it just content? On this podcast, host Tyler Kern and MarketScale Video Production Specialist…
Gastech, AMRC and Chicago Build 2019: This Week in B2B
Geoffrey Short breaks down this week in B2B. This episode includes updates from: – Gastech 2019 in Houston, TX – Autonomous Mobile Robot Conference in Louisville, KY – Chicago Build 2019