Elevating Your Image Through Lighting

 

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. 

Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped his career.

“The principals are more important than the tools,” said Johnson. He explained that understanding the fundamentals of lighting can lead to high quality productions even when budget limitations or remote locations can prevent the use of lighting equipment.

Brummett asked how the approach to lighting changed for different production types.  Johnson spoke about the approach to lighting interview or document setups and how production quality can be increased greatly with access to more and more lighting equipment.  When it comes to narrative, “it’s a constant problem solving situation,” Johnson said.  He spoke to the challenges that present themselves when working in different environments and the opportunity to make something truly unique and incredible.

The pair also dove into the change in lighting technology, especially the transition from tungsten lighting to LED. The colors, functionality, and efficiency of LED lighting have revolutionized the industry, but tungsten lighting still has its place. Synergizing past and present technology can create unique views.

Brummett and Johson wrapped up their discussion by talking about how to build a lighting kit on a shoestring budget and that utilizing nontraditional materials to create lighting that still looks professional. They also discussed how to leverage online resources from lighting professionals for self-education.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More
construction
Empowering Excellence: How Rick Ward Elevates Southwest Construction Services
November 13, 2025

In an industry where timelines tighten and jobsite complexities grow by the day, quality assurance has become one of construction’s most defining—and differentiating—disciplines. At its core, QA isn’t just about correcting mistakes; it’s about building systems and people capable of preventing them in the first place. This is especially true in specialized sectors…

Read More
training
Empowering Teams Through a Modern Training Culture
November 13, 2025

Training may be the backbone of any skilled trade, but in waterproofing—where mistakes can compromise entire structures—it becomes a defining competitive advantage. At Southwest Construction Services, the evolution of training reflects a larger industry shift: seasoned crews now rely less on formal classroom sessions and more on hyper-focused, on-site guidance tailored to the…

Read More
quality assurance
Ensuring Excellence: How Quality Assurance Shapes Every Successful Project
November 13, 2025

In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…

Read More