Articles by tag: Lighting Techniques
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Supplement or Replacement? How Robotic Technology Should Help Solve the Hospitality Labor Shortage
The COVID-19 pandemic hit the hospitality industry hard, especially in the early stages of the crisis. While leisure and business travel is back, and America’s hotels are filling up again, another problem is making it challenging to keep the industry up and running—a hospitality labor shortage. The American Hotel & Lodging Association’s (AHLA) CEO […]
Why Hotels Should Learn to Love Robot Technology
The guest experience is getting upgraded at many hotels today thanks to innovative robot technology. Aloft Hotels first introduced the world’s first robotic concierge in the early 2000s, and in 2014, they brought Botlr, a robot butler service, to the team. These AI enhancements increased the guest experience through shorter wait times for room […]
Super Bowl LVII Ad Spots Sold Out. Why Did It Take So Long This Year?
Patrick Rishe, Host of “Suite Talk: The Business Behind Sports“, takes a look at the 2023 Super Bowl LVII Ad trends. An uncertain economy is one of the biggest factors as to why it took companies so long to buy out the ad spaces for this year’s Super Bowl. Not to mention we have […]
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]