Articles by tag: In Focus
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Recognizing the Value of the Skilled Trades
People value skilled trades for the everyday necessities they bring to life. From plumbing to electrical, machinists, and construction, trades play a vital role worldwide. They make the world happen. Unfortunately, there is a growing gap in the skilled trades workforce, despite high wages, employer-funded training, readily available positions, and the opportunity to apply […]
Inflation Rates Ease, But Long-Term Contracts Keep Prices High
With inflation rates easing and shipping costs dropping along with several commodities (not eggs), consumers may be wondering why they haven’t seen a noticeable price difference yet. Blame it on supplier contracts. A typical procurement practice is shoring up supplier contracts in advance, which means prices could hold for several months. The longer high prices […]
The Trend of Procuring Online Education Intervention Solutions
Education systems that have taken a metered approach towards spending for instruction materials are also using this methodology to procure online education intervention solutions. Estimates put the overall global Online Tutoring Market at 6.52 Billion in 2021, and experts believe that number could reach over 19 Billion a year by 2030. And while online […]
How the Workflow Can Make or Break the Coloring Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist […]
How to Prepare for a Successful Career in Video Production
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. The job market is constantly changing, and the job qualifications that would have been sufficient five or […]
Photography is a Never-Ending Learning Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a […]
Through the Lens: How Video Is Reshaping Content
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]
Starting and Growing Your Own Production Company
On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The […]
Directing On Set: Sharing Your Vision to Talent and Crew
On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out […]
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]
In Focus: A New Video Production Podcast
On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of […]