Articles by tag: lighting
On this Vixxo video podcast, Vixxo General Manager, Sign, Lighting and Projects Tim O’Donnell joined host Daniel Litwin to outline the shifting landscape of signage and lighting – and Read more
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What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022
In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As retail Read more
Schools Struggle to Reach Their Education Technology Goals. Here’s Why and How To Fix It.
January 14, 2022
As we hit the two-year mark of the COVID-19 pandemic, the education sector continues to struggle in adjusting to virtual and hybrid education at scale. In 2020, McKinsey estimated that, due to COVID Read more
85% of Clinical Drug Trials Face Delays. What’s the True Cost?
January 14, 2022
Clinical trials can save lives and provide new ways to treat disease. The industry estimates that 85% of all clinical trials face delays due to patient enrollment. Understanding that challenge Read more
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How to Elevate Your Operation’s Signage and Lighting
September 2, 2020
On this Vixxo video podcast, Vixxo General Manager, Sign, Lighting and Projects Tim O’Donnell joined host Daniel Litwin to outline the shifting landscape of signage and lighting – and Read more
Elevating Your Image Through Lighting
August 28, 2020
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well Read more
How a Music Tour Launched an Experiential Company: Experience by Design
August 19, 2020
It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an Read more
Business Casual: GE Flips the Switch to Off on Lighting Business
June 1, 2020
For nearly 130 years, General Electric has been bringing good things to light, and throughout the 20th century, the company carried on its founder’s tradition of experimentation and Read more
“The Lighting Professor” on Trends and Design at KBIS 2020
February 6, 2020
MarketScale was in attendance at KBIS 2020 this year, getting an idea for what’s driving the kitchen and bath industry as innovation blooms and a new decade of design dawns.
Joseph Read more
The Install, Episode 1: A MarketScale Pro AV Original Series
February 4, 2020
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look Read more
Backstage Pass: LDI 2019: New Lighting Innovations are Upending the Event Tech Industry with Blake Taylor and Aaron Walters
December 19, 2019
The audiovisual industry is bursting with new technologies and innovations. These new developments debuted at LDI 2019 , the leading conference and tradeshow for live design professionals Read more
Event Tech Trends Changing Attendees Expectations and Experiences
October 30, 2019
Corporate meetings and conferences have long been characterized by tedious PowerPoint presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new trends in Read more
Backstage Pass: Don’t Forget About Lighting Design at Business Events
September 5, 2019
One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, Read more