Articles by tag: lighting
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Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain. Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]
Acoustics and Aesthetics 101: Designing Enterprise Office Spaces
Integrators and interior designers are at war! (not really) But can we all just agree that both sides could benefit from listening to each other more? Especially when designing office spaces and huddle rooms. One of the biggest pain points of office/enterprise design is how to balance the acoustic design of the space with its […]
Studio Insights: Shining a Bright Light on Studio Design
Lighting isn’t a popular topic, but it means everything for creating quality productions. John Gebbie, New York Business Development Director, Barbizon Electric Company and Peter Provost, President and Director of Design, Provost Studio, spoke with Host Tyler Kern about this. Lighting systems integration is infrastructure. “My role in the equation is to bring all those […]
How to Elevate Your Operation’s Signage and Lighting
On this Vixxo video podcast, Vixxo General Manager, Sign, Lighting and Projects Tim O’Donnell joined host Daniel Litwin to outline the shifting landscape of signage and lighting – and provide best practices for facility managers looking to keep pace. First, O’Donnell said, it’s critical to realize just how important the role these solutions play […]
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]
How a Music Tour Launched an Experiential Company: Experience by Design
It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an integrator—rather, it’s about using the most effective tools and approach to solving the problems at hand. The end result is a carefully crafted […]
Business Casual: GE Flips the Switch to Off on Lighting Business
For nearly 130 years, General Electric has been bringing good things to light, and throughout the 20th century, the company carried on its founder’s tradition of experimentation and innovation by perfecting the fluorescent bulb, halogen bulb and LED, among other lighting innovations. Founded in 1892 by Thomas Edison, the inventor of the incandescent bulb […]
“The Lighting Professor” on Trends and Design at KBIS 2020
MarketScale was in attendance at KBIS 2020 this year, getting an idea for what’s driving the kitchen and bath industry as innovation blooms and a new decade of design dawns. Joseph Reybarreau, known as “The Lighting Professor,” offered up his unique insights about what might be coming down the pipe in the world of lighting. […]
The Install, Episode 1: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing […]
Backstage Pass: LDI 2019: New Lighting Innovations are Upending the Event Tech Industry with Blake Taylor and Aaron Walters
The audiovisual industry is bursting with new technologies and innovations. These new developments debuted at LDI 2019 , the leading conference and tradeshow for live design professionals from all over the world. Backstage Pass has the first scoop on what AV professionals are saying about the show with guests Blake Taylor, Lighting Services Manager, and […]