Articles by tag: lighting
As society grapples with the intricacies of modern life, the influence of exterior lighting on our psychological and physiological well-being has begun to draw attention. It’s not just about illuminating the darkness anymore; it’s also about respecting the natural rhythms of our bodies and fostering meaningful human interactions. A key factor here is the […]
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Professional AV
Acoustics and Aesthetics 101: Designing Enterprise Office Spaces
Integrators and interior designers are at war! (not really) But can we all just agree that both sides could benefit from listening to each other more? Especially when designing office spaces and huddle rooms. One of the biggest pain points of office/enterprise design is how to balance the acoustic design of the space with its […]
Architecture & Design
Studio Insights: Shining a Bright Light on Studio Design
Lighting isn’t a popular topic, but it means everything for creating quality productions. John Gebbie, New York Business Development Director, Barbizon Electric Company and Peter Provost, President and Director of Design, Provost Studio, spoke with Host Tyler Kern about this. Lighting systems integration is infrastructure. “My role in the equation is to bring all those […]
Food & Beverage
How to Elevate Your Operation’s Signage and Lighting
On this Vixxo video podcast, Vixxo General Manager, Sign, Lighting and Projects Tim O’Donnell joined host Daniel Litwin to outline the shifting landscape of signage and lighting – and provide best practices for facility managers looking to keep pace. First, O’Donnell said, it’s critical to realize just how important the role these solutions play […]
In Focus
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]
Experience by Design
How a Music Tour Launched an Experiential Company: Experience by Design
It’s all about the experience! That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a designer or an integrator—rather, it’s about using the most effective tools and approach to solving the problems at hand. The end result is a carefully crafted […]
Business Casual
Business Casual: GE Flips the Switch to Off on Lighting Business
For nearly 130 years, General Electric has been bringing good things to light, and throughout the 20th century, the company carried on its founder’s tradition of experimentation and innovation by perfecting the fluorescent bulb, halogen bulb and LED, among other lighting innovations. Founded in 1892 by Thomas Edison, the inventor of the incandescent bulb […]
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Telecom Project Success in Healthcare Usually Comes Down to Working with the Right Decision Maker
In the rapidly evolving landscape of healthcare technology, telecommunications plays a crucial role. As healthcare providers increasingly rely on digital solutions—from telemedicine to electronic health records—telecom companies are finding new opportunities and challenges in this sector. Successfully implementing telecom projects in healthcare requires a nuanced understanding of the industry’s legacy communications infrastructure, unique demands […]
Enhance Security with Faster Adoption of Digital Visitor Management Systems
As workplaces evolve into hybrid environments, the urgency to replace traditional paper logbooks with advanced digital visitor management systems has become a critical focus for organizations aiming to bolster security. The reliance on outdated methods poses significant security risks, a concern highlighted by increasing incidents of unauthorized access and data breaches globally. This pressing […]
Redefining Access Control: Mobile Credentials Integrate Security, Privacy, and IT Seamlessly
As businesses increasingly lean on technology to enhance security and operational efficiency, the topic of access control has surged to the forefront. This rise is particularly driven by advancements in mobile credential technology—a shift from traditional physical credentials to digital solutions hosted on personal devices like smartphones. The growing ubiquity of smartphones and heightened […]
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to […]
“The Lighting Professor” on Trends and Design at KBIS 2020
MarketScale was in attendance at KBIS 2020 this year, getting an idea for what’s driving the kitchen and bath industry as innovation blooms and a new decade of design dawns. Joseph Reybarreau, known as “The Lighting Professor,” offered up his unique insights about what might be coming down the pipe in the world of lighting. […]
The Install, Episode 1: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing […]
Backstage Pass: LDI 2019: New Lighting Innovations are Upending the Event Tech Industry with Blake Taylor and Aaron Walters
The audiovisual industry is bursting with new technologies and innovations. These new developments debuted at LDI 2019 , the leading conference and tradeshow for live design professionals from all over the world. Backstage Pass has the first scoop on what AV professionals are saying about the show with guests Blake Taylor, Lighting Services Manager, and […]
Event Tech Trends Changing Attendees Expectations and Experiences
Corporate meetings and conferences have long been characterized by tedious PowerPoint presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new trends in event technology, these long-dreaded symposiums are getting a makeover. Immersive content and interactive engagement are just a couple of innovations changing the event industry. Exploring this rising trend […]
Backstage Pass: Don’t Forget About Lighting Design at Business Events
One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. In this new episode of Backstage Pass by Alford Media, host Daniel Litwin sat […]
Lightfair 2019 Lights Up Philadelphia This Week
Lightfair 2019 opened its doors in Philadelphia this morning, welcoming in the lighting and design industry’s most influential brands and executives among thousands of attendees. The Philadelphia Convention & Visitors Bureau (@discoverPHL) captured the moment the show opened and provided a glimpse into what is going on at the event. Photos courtesy of @discoverPHL and […]
Quality Event Lighting is Key. So Why Isn’t it an Industry Standard?
Live events are the cornerstone of an AV company’s repertoire. Full of multiple components including audio, visual effects, the actual content, and of course the overall flow of the show itself, every aspect deserves attention. When there are so many different factors at play simultaneously, though, the specifics and importance of the lighting for […]