On this Vixxo video podcast, Vixxo General Manager, Sign, Lighting and Projects Tim O’Donnell joined host Daniel Litwin to outline the shifting landscape of signage and lighting – and provide best practices for facility managers looking to keep pace.

First, O’Donnell said, it’s critical to realize just how important the role these solutions play is to overall success.

“Signs are the most important advertising product a business can have,” he said. “And they’re often overlooked. When folks decide to open a business, they’ll design their logo, they’ll work on their environment within the facility … But they’ll often not think about the sign until it’s a little bit too late.”

A signage partner like Vixxo can help educate customers, ensure that there is sufficient time for approval and construction, and craft a holistic signage plan to ensure the customer receives maximum benefit.

Still, there are challenges to be navigated. In particular, O’Donnell said planning early enough helps overcome challenges regarding power, installation and support, project management, regulations and approval and more.

Litwin and O’Donnell also explored how COVID-19 has impacted and elevated those challenges and barriers, steps the industry is taking to mitigate that impact, and emerging technologies helping shape the future of signage and lighting.

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