Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions.

Holiday in the Sun

We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience for the holiday season. Business partners Ben Graham and Garrett Walker built their reputation by creating a renowned AV department for Bayside Community Church and its campuses in the Tampa area, and now they’re out on their own.

On this job, they’re teaming up with with Bayside and Ben’s father, Mike Graham, to provide sound, lighting and special effects for an interactive walkthrough of Bethlehem for the Bayside holiday show. It’s expected to draw thousands of families from around the region, so the stakes are high.

On The Next Episode

Just north of Dallas, in Denton, Texas, is the University of North Texas. In recent years, the university has made tremendous strides. In particular, investment in the athletic department has become a focus.

With the importance of football in Texas, more than 60 area high schools have indoor practice and event facilities. It has become a standard for the health and safety of the players and a huge recruiting tool, so North Texas knew it had to build one in order to be competitive.

To get the job done, they hired Electro Acoustics to turn their blueprint into reality. On the ground is Luke Jordan, an integrator with experience in designing, installing and servicing professional AV systems.

Follow along every step of the way on the premiere episode of MarketScale’s latest original series, The Install. Click here to subscribe now!