The Install, Episode 1: A MarketScale Pro AV Original Series

 

Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions.

Holiday in the Sun

We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience for the holiday season. Business partners Ben Graham and Garrett Walker built their reputation by creating a renowned AV department for Bayside Community Church and its campuses in the Tampa area, and now they’re out on their own.

On this job, they’re teaming up with with Bayside and Ben’s father, Mike Graham, to provide sound, lighting and special effects for an interactive walkthrough of Bethlehem for the Bayside holiday show. It’s expected to draw thousands of families from around the region, so the stakes are high.

On The Next Episode

Just north of Dallas, in Denton, Texas, is the University of North Texas. In recent years, the university has made tremendous strides. In particular, investment in the athletic department has become a focus.

With the importance of football in Texas, more than 60 area high schools have indoor practice and event facilities. It has become a standard for the health and safety of the players and a huge recruiting tool, so North Texas knew it had to build one in order to be competitive.

To get the job done, they hired Electro Acoustics to turn their blueprint into reality. On the ground is Luke Jordan, an integrator with experience in designing, installing and servicing professional AV systems.

Follow along every step of the way on the premiere episode of MarketScale’s latest original series, The Install. Click here to subscribe now!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More
healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More