Quality Event Lighting is Key. So Why Isn’t it an Industry Standard?

 

Live events are the cornerstone of an AV company’s repertoire. Full of multiple components including audio, visual effects, the actual content, and of course the overall flow of the show itself, every aspect deserves attention. When there are so many different factors at play simultaneously, though, the specifics and importance of the lighting for the event can be overlooked or underestimated.

Jason “Cannon Ball” Jenkins, director of operations at Elite Multimedia, jumps on the podcast to explain why lighting is the icing on the cake that can enhance or distract from a show.

Lighting can not only make a huge visual impact and create “cool” effects, but it also carries with it an emotional effect as well. The colors used in lighting can evoke a variety of different feelings in the people who are experiencing them, which is why attention to lighting is crucial when creating engaging live events.

“When you hear an audible gasp…in response to something they have just seen, you know you can communicate just through how you use light,” Jenkins said.

This means that lighting needs to be intentionally considered when creating an event. Jenkins mentioned that many young lighting designers may throw out a lot of effects and tricks, but they need to be careful to make sure the choices are appropriate and serve a purpose, especially in lighting the audience so they can become a part of the experience.

The integration of LED video and LED lighting is increasing in the AV industry as well, and with it comes an increase in the styles and quality of content. Lighting is becoming a necessary way to help convey the full effect of content, especially as consumers push Pro AV to evolve its focus on “experience.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

Read More
thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More
rightnow media
Excellence Culture – Brian Mosley
May 22, 2024

“I like your word excellence better than greatness, because you don’t have to sacrifice everything in order to be excellent” – Brian Mosley Those were the words of Brian Mosley (President of RightNow Media) as we discussed the balance of family and leading an organization that is impacting people all over the world. If you…

Read More
safety culture
Nurturing and Growing a Sustainable Safety Culture
May 22, 2024

Applied Digital champions a proactive approach to workplace safety, empowering employees to take ownership of their health and safety. This video showcases our open-door policy, which allows employees to easily connect with environmental health and safety (EH&S) professionals via phone, email, or a dedicated helpline for support in any situation. We also highlight our…

Read More