Articles by tag: live events

High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences

live events technology

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]

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Episodes
The Return of Live Events: What’s Happening in Live Events Technology with Seth Teates, Chris Prosio, Dan Meehan, and Mike Bergeron

Seth Teates, Chris Prosio, Dan Meehan, and Mike Bergeron join Janne’ Mummert Ben Thomas to discuss the latest trends in live events technology. Key Points: Cameras capturing breakout room sessions are now standard at live events. Event laser projectors are getting brighter and lighter. Customer feedback drives current AV innovations and trends in the live […]

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Episodes
What’s Changing With Live Events

Janné Mummert and Kirk Lane discuss what’s changing with live events, rebounding after the pandemic, and more. The pandemic took a sizable bite out of the live event market, but resiliency in the face of adversity breeds opportunity. Kirk Lane, an Event Producer at Clarity Experiences, joined Janné Mummert to talk about the past couple […]

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Episodes
When It Comes to Pixels, What’s More Important: Quantity or Quality (Resolution or HDR)?

Tech Talk: 4K, PB Pro Alternatives, Hybrid Equipment, and more… Janné Mummert and Greg Parker discuss current event requirements, product demand, and tech designed to meet evolving client needs. With live events in full swing in the post-pandemic world, the demand for AV equipment and technology to meet the expectations of visitors, spectators, and attendees […]

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Articles
Is It Live or Is It Virtual? The Future of Live Events

During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh pits and packed concert arenas. We saw glimpses of artists’ living rooms and garages as they streamed performances, we experienced virtual reality shows that were a bit […]

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Impact XM
The Creative Process: How to help others create amazing experiences, with Erik McKinney

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for […]

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Impact XM
The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein

In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential […]

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Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

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V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

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zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

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private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

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Other Articles
The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?
November 2, 2021

Key Points: The pandemic cost the live content industry billions. Companies turned to live streaming to facilitate events and engagement. The new model for events is hybrid, offering in-person and virtual. Commentary: The pandemic cost the conference industry and related activities billions of dollars, forcing companies to find new channels to communicate and engage. […]

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Where Do Live Events Need to Adapt to Stay Relevant?
September 21, 2021

The National Association of Broadcasters officially canceled the 2021 NAB Show in Las Vegas due to so many big exhibitors opting to pull out this year. Due to on-going safety concerns, this is the second year the in-person show was canceled. With big shows like NAB and AES opting for virtual events, we’ve asked […]

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3×5: What Experiential Retail Will Look Like After the Pandemic
April 12, 2021

Experiential retail is a phenomenon that had gained rapid ground in recent years – but all of that changed once the pandemic hit. For many event producers and retailers, the physical experience is now in a state of limbo as many try to figure out how to adapt them for a post-pandemic world. Here to […]

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Will Drive-In Events Endure in a Post-COVID World?
February 4, 2021

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   This summer, Encore Live held Drive-In Nights concerts around that nation. It was a natural pivot for the […]

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4 Quick Tips to Help You Be More Comfortable on Camera
December 21, 2020

MarketScale’s Sr. Director of Publishing, Ben Thomas, has been helping brands broadcast to live audiences for years. In this time, he’s learned the dos and don’ts about messaging, planning and production of these events. Here are four of his tips to help you be more comfortable on camera and alleviate presentation anxiety. 1.    Watch more […]

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Ticketmaster Prepares a Tech-Enabled Way for the Show to Go On
December 7, 2020

Live events, from sports games to theater to music concerts, seem like a distant memory. These common group gatherings have all but disappeared since the COVID breakout in March of this year. But, Ticketmaster is brainstorming a high-tech solution to get live events back on schedule. According to Promo Marketing Magazine, Ticketmaster plans to […]

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How Can the Entertainment Industry Find More Use Cases for Projection Mapping?
November 30, 2020

The Voice of B2B, Daniel Litwin, sat down with  Joe Conover, Lead of Strategic Development & Initiatives of Live Entertainment/Events/Stadiums for Panasonic, to discuss how the entertainment industry can find socially distanced use cases for projectors and projection mapping technology. As COVID cases continue to rise, live entertainment professionals and venues are flexing to […]

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Can Stadiums Automate Social Distancing?
July 6, 2020

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors powering sports into the future. The live event world is largely up in the air. Sports are looking to resume this month without fans, and conventions […]

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Unique AV Dynamics in Today’s Live Event and Sports Stadiums and Arenas
March 4, 2020

With 4k becoming more readily available in the home, the AV industry is feeling the pressure to create something new in the stadium setting to enhance the live experience. Stuart Reynolds, Director of Sports and Live Events for Diversified, joins host Daniel Litwin to talk about the trends in the industry that are fighting […]

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