Articles by tag: live events
The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]
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The Return of Live Events: What’s Happening in Live Events Technology with Seth Teates, Chris Prosio, Dan Meehan, and Mike Bergeron
Seth Teates, Chris Prosio, Dan Meehan, and Mike Bergeron join Janne’ Mummert Ben Thomas to discuss the latest trends in live events technology. Key Points: Cameras capturing breakout room sessions are now standard at live events. Event laser projectors are getting brighter and lighter. Customer feedback drives current AV innovations and trends in the live […]
Episodes
What’s Changing With Live Events
Janné Mummert and Kirk Lane discuss what’s changing with live events, rebounding after the pandemic, and more. The pandemic took a sizable bite out of the live event market, but resiliency in the face of adversity breeds opportunity. Kirk Lane, an Event Producer at Clarity Experiences, joined Janné Mummert to talk about the past couple […]
Episodes
When It Comes to Pixels, What’s More Important: Quantity or Quality (Resolution or HDR)?
Tech Talk: 4K, PB Pro Alternatives, Hybrid Equipment, and more… Janné Mummert and Greg Parker discuss current event requirements, product demand, and tech designed to meet evolving client needs. With live events in full swing in the post-pandemic world, the demand for AV equipment and technology to meet the expectations of visitors, spectators, and attendees […]
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Is It Live or Is It Virtual? The Future of Live Events
During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh pits and packed concert arenas. We saw glimpses of artists’ living rooms and garages as they streamed performances, we experienced virtual reality shows that were a bit […]
Impact XM
The Creative Process: How to help others create amazing experiences, with Erik McKinney
The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for […]
Impact XM
The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein
In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]