Articles by tag: live events

Is It Live or Is It Virtual? The Future of Live Events

During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh Read more

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clean energy wind turbines
Clean Energy Sets $1.1 Trillion Record That’s Bound to Be Broken
January 26, 2023

(Bloomberg) — Last year was a double milestone for decarbonizing the world’s energy system. It was the first year when investment in the energy transition equaled global investment in fossil fuels, according to the latest data release from clean energy research group BloombergNEF. The money flowing into the upstream, midstream and downstream segments of oil and gas, and […]

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American Airlines airplane in terminal
American Airlines Sees Profit Above Estimates on Steady Demand
January 26, 2023

(Bloomberg) — American Airlines Group Inc. expects profit this year to exceed estimates following a slow start, as steady demand for air travel keeps an industry recovery going into 2023. Full-year adjusted earnings will be $2.50 to $3.50 a share, the Fort Worth, Texas-based carrier said in a statement Thursday that also detailed fourth-quarter results. […]

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Chipotle workers making burrito
Chipotle Seeks to Hire 15,000 Workers Amid Tech Layoffs
January 26, 2023

(Bloomberg) — Chipotle Mexican Grill Inc. is adding 15,000 jobs across its North American locations — a sign that demand for restaurant food is robust despite high inflation and economic uncertainty. The burrito chain’s hiring push is meant to ensure its more than 3,000 US restaurants are fully staffed for the company’s busiest season, which […]

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Is It Live or Is It Virtual? The Future of Live Events
March 4, 2022

During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh pits and packed concert arenas. We saw glimpses of artists’ living rooms and garages as they streamed performances, we experienced virtual reality shows that were a bit […]

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The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?
November 2, 2021

Key Points: The pandemic cost the live content industry billions. Companies turned to live streaming to facilitate events and engagement. The new model for events is hybrid, offering in-person and virtual. Commentary: The pandemic cost the conference industry and related activities billions of dollars, forcing companies to find new channels to communicate and engage. […]

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Where Do Live Events Need to Adapt to Stay Relevant?
September 21, 2021

The National Association of Broadcasters officially canceled the 2021 NAB Show in Las Vegas due to so many big exhibitors opting to pull out this year. Due to on-going safety concerns, this is the second year the in-person show was canceled. With big shows like NAB and AES opting for virtual events, we’ve asked […]

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3×5: What Experiential Retail Will Look Like After the Pandemic
April 12, 2021

Experiential retail is a phenomenon that had gained rapid ground in recent years – but all of that changed once the pandemic hit. For many event producers and retailers, the physical experience is now in a state of limbo as many try to figure out how to adapt them for a post-pandemic world. Here to […]

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Will Drive-In Events Endure in a Post-COVID World?
February 4, 2021

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   This summer, Encore Live held Drive-In Nights concerts around that nation. It was a natural pivot for the […]

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4 Quick Tips to Help You Be More Comfortable on Camera
December 21, 2020

MarketScale’s Sr. Director of Publishing, Ben Thomas, has been helping brands broadcast to live audiences for years. In this time, he’s learned the dos and don’ts about messaging, planning and production of these events. Here are four of his tips to help you be more comfortable on camera and alleviate presentation anxiety. 1.    Watch more […]

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Ticketmaster Prepares a Tech-Enabled Way for the Show to Go On
December 7, 2020

Live events, from sports games to theater to music concerts, seem like a distant memory. These common group gatherings have all but disappeared since the COVID breakout in March of this year. But, Ticketmaster is brainstorming a high-tech solution to get live events back on schedule. According to Promo Marketing Magazine, Ticketmaster plans to […]

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How Can the Entertainment Industry Find More Use Cases for Projection Mapping?
November 30, 2020

The Voice of B2B, Daniel Litwin, sat down with  Joe Conover, Lead of Strategic Development & Initiatives of Live Entertainment/Events/Stadiums for Panasonic, to discuss how the entertainment industry can find socially distanced use cases for projectors and projection mapping technology. As COVID cases continue to rise, live entertainment professionals and venues are flexing to […]

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Can Stadiums Automate Social Distancing?
July 6, 2020

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers and inventors powering sports into the future. The live event world is largely up in the air. Sports are looking to resume this month without fans, and conventions […]

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