Articles by tag: live events

Is It Live or Is It Virtual? The Future of Live Events

During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh Read more

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US School Districts Are Spending More as Stimulus Deadline Looms
August 15, 2022
(Bloomberg) -- Buoyed by a historic influx of federal pandemic stimulus, the largest school districts in the US are spending more. On average, school district expenses rose 5.4% in fiscal 2023 from a year Read more
Hiring Talent
The Challenges Employers Face in Attracting and Hiring Talent Today
August 15, 2022
Attracting and hiring talent is never easy; it is not an endeavor to be taken lightly. But one would be hard-pressed to find an environment where attracting and hiring the right person for an organization was as Read more
Coverage for Preventative Healthcare Hangs in the Balance
August 15, 2022
A court ruling in Texas could remove the mandate for insurance companies to provide free preventative healthcare. Clearsurance.com’s health insurance expert, Melanie Musson, explains how data analysis can help Read more
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Is It Live or Is It Virtual? The Future of Live Events
March 4, 2022
During the pandemic, the way live concerts and events were delivered underwent a complete change in thinking. AV technology provided safe, though not altogether satisfying, alternatives to mosh Read more
The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?
November 2, 2021
  Key Points: The pandemic cost the live content industry billions. Companies turned to live streaming to facilitate events and engagement. The new model for events Read more
Where Do Live Events Need to Adapt to Stay Relevant?
September 21, 2021
  The National Association of Broadcasters officially canceled the 2021 NAB Show in Las Vegas due to so many big exhibitors opting to pull out this year. Due to on-going Read more
3×5: What Experiential Retail Will Look Like After the Pandemic
April 12, 2021
Experiential retail is a phenomenon that had gained rapid ground in recent years – but all of that changed once the pandemic hit. For many event producers and retailers, the physical Read more
Will Drive-In Events Endure in a Post-COVID World?
February 4, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders Read more
4 Quick Tips to Help You Be More Comfortable on Camera
December 21, 2020
MarketScale’s Sr. Director of Publishing, Ben Thomas, has been helping brands broadcast to live audiences for years. In this time, he’s learned the dos and don’ts about messaging, Read more
Ticketmaster Prepares a Tech-Enabled Way for the Show to Go On
December 7, 2020
  Live events, from sports games to theater to music concerts, seem like a distant memory. These common group gatherings have all but disappeared since the COVID breakout in March of this Read more
How Can the Entertainment Industry Find More Use Cases for Projection Mapping?
November 30, 2020
  The Voice of B2B, Daniel Litwin, sat down with  Joe Conover, Lead of Strategic Development & Initiatives of Live Entertainment/Events/Stadiums for Panasonic, to Read more
Can Stadiums Automate Social Distancing?
July 6, 2020
  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, Tyler Kern will chat with the leaders, marketers Read more