Impact XM

Representation is vital in championing diversity, equity, and inclusion. It ensures diverse voices are heard and valued in all settings, particularly the workplace. By enabling individuals to contribute their unique experiences and perspectives, it fosters an inclusive environment, challenges biases, and promotes equal opportunities for all. While the pandemic may have put a pause on […]

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for […]

In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential […]

The hospitality industry revolves around interpersonal interactions—or so it seemed. Marti Winer, Vice President of MGM Resort Events Production, spoke with Experiential Experts hosts Lorre Crisswell and Holly Zalenski about how the industry and hospitality businesses have changed since the pandemic. One significant business change is slower decision-making, partly due to the need for flexibility. […]

For this first episode of Experiential Experts, hosts Lorre Crisswell and Holly Zalenski spoke with Aimee McGranahan, Chief Operating Officer at Spookstock Foundation about hosting a philanthropic event during the pandemic. Aimee McGranahan’s mission is to support shadow warriors and their families. The foundation she works for supports these families through various fundraising events they […]