Impact XM

Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True Potential

imposter syndrome

Overcoming imposter syndrome was part of Courtney Stanley when she made a bold shift in her career at the end of 2019 and early 2020. She decided to pursue the path of entrepreneurship. She is a keynote speaker, event emcee, podcaster, and coach. Her humility is personable, and her approach is empowering. “It’s important to…

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Impact XM
Experiential Experts: Why Representation Matters in the Workforce -Diversity, Equity, and Inclusion

Representation is vital in championing diversity, equity, and inclusion. It ensures diverse voices are heard and valued in all settings, particularly the workplace. By enabling individuals to contribute their unique experiences and perspectives, it fosters an inclusive environment, challenges biases, and promotes equal opportunities for all. While the pandemic may have put a pause on…

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Impact XM
The Creative Process: How to help others create amazing experiences, with Erik McKinney

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for…

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Impact XM
The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein

In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential…

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Impact XM
Before, During, and After: How Hospitality Businesses Reacted to the Pandemic

The hospitality industry revolves around interpersonal interactions—or so it seemed. Marti Winer, Vice President of MGM Resort Events Production, spoke with Experiential Experts hosts Lorre Crisswell and Holly Zalenski about how the industry and hospitality businesses have changed since the pandemic. One significant business change is slower decision-making, partly due to the need for flexibility….

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Impact XM
Executing a Philanthropic Event During the COVID-19 Pandemic

For this first episode of Experiential Experts, hosts Lorre Crisswell and Holly Zalenski spoke with Aimee McGranahan, Chief Operating Officer at Spookstock Foundation about hosting a philanthropic event during the pandemic. Aimee McGranahan’s mission is to support shadow warriors and their families. The foundation she works for supports these families through various fundraising events they…

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Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

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Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

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Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

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vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

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