Impact XM

Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True Potential

imposter syndrome

Overcoming imposter syndrome was part of Courtney Stanley when she made a bold shift in her career at the end of 2019 and early 2020. She decided to pursue the path of entrepreneurship. She is a keynote speaker, event emcee, podcaster, and coach. Her humility is personable, and her approach is empowering. “It’s important to…

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Impact XM
Experiential Experts: Why Representation Matters in the Workforce -Diversity, Equity, and Inclusion

Representation is vital in championing diversity, equity, and inclusion. It ensures diverse voices are heard and valued in all settings, particularly the workplace. By enabling individuals to contribute their unique experiences and perspectives, it fosters an inclusive environment, challenges biases, and promotes equal opportunities for all. While the pandemic may have put a pause on…

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Impact XM
The Creative Process: How to help others create amazing experiences, with Erik McKinney

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for…

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Impact XM
The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein

In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential…

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Before, During, and After: How Hospitality Businesses Reacted to the Pandemic

The hospitality industry revolves around interpersonal interactions—or so it seemed. Marti Winer, Vice President of MGM Resort Events Production, spoke with Experiential Experts hosts Lorre Crisswell and Holly Zalenski about how the industry and hospitality businesses have changed since the pandemic. One significant business change is slower decision-making, partly due to the need for flexibility….

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Executing a Philanthropic Event During the COVID-19 Pandemic

For this first episode of Experiential Experts, hosts Lorre Crisswell and Holly Zalenski spoke with Aimee McGranahan, Chief Operating Officer at Spookstock Foundation about hosting a philanthropic event during the pandemic. Aimee McGranahan’s mission is to support shadow warriors and their families. The foundation she works for supports these families through various fundraising events they…

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mentorship
WAVIT’s Mentorship Program: Cyndie Nelson on Building Careers Through Guidance
July 19, 2025

The AV industry, like many others in tech, often thrives on innovation—but it’s mentorship that sustains it. Behind every successful professional is often a mentor who provided guidance, shared hard-earned lessons, and opened doors that might have otherwise stayed shut. Programs like WAVIT (Women in AV/IT) bring this spirit of mentorship into focus by intentionally…

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Empowering Innovation: Kim Porter’s Role in the WAVIT Mentorship Program
July 19, 2025

In an industry where innovation often hinges on experience, mentorship is the bridge that connects the wisdom of the past with the promise of the future. Engineering, especially in the mechanical domain, is traditionally seen as a discipline of precision, but its culture is just as vital as its calculations. That’s why programs like WAVIT’s…

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mentorship
Passion, Power, and the Mentorship Paradigm Shift in Tech
July 19, 2025

In today’s rapidly evolving tech world, mentorship has emerged as more than a professional development tool—it’s a powerful human connection that fosters resilience, purpose, and authenticity. Particularly for women in engineering and STEM, mentorship isn’t just about career guidance; it’s a lifeline to navigating environments where their voices may still fight to be heard. While…

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Lessons in Leadership: Mitek’s Cyndie Nelson on the Power of Mentoring Women in AV Technology
July 19, 2025

Mentorship has long been considered a cornerstone of professional development, but in the fast-evolving world of AV technology and sales, its value has never been more evident. The unspoken nuances of tradecraft—those bits of wisdom not found in textbooks—are often only accessible through the lived experience of mentors. Particularly for women in traditionally male-dominated industries,…

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