Live events, from sports games to theater to music concerts, seem like a distant memory. These common group gatherings have all but disappeared since the COVID breakout in March of this year. But, Ticketmaster is brainstorming a high-tech solution to get live events back on schedule. According to Promo Marketing Magazine, Ticketmaster plans to take all tickets digital. Only after proof of vaccination or proof of a negative COVID test, does a fan receive their golden e-ticket. This health tracking is made possible by a tight collaboration with IBM Digital Health Pass, CVS, and LabCorp.

For Daniel Litwin and Tyler Kern, MarketScale Radio’s hosts, Ticketmaster’s pivot makes sense. Whether it ends up being a long term or short term solution, it’s at least a way to leverage technology to bring back some semblance of life be:

KEY POINTS:

  • A smart phone app may bring back live events as we know it.
  • Ticketmaster asks fans to provide proof of COVID vaccination or a negative test.
  • Ticketmaster relies on the impending vaccine approval to push forward with their digital plan.