Ticketmaster Prepares a Tech-Enabled Way for the Show to Go On

+ more

 

Live events, from sports games to theater to music concerts, seem like a distant memory. These common group gatherings have all but disappeared since the COVID breakout in March of this year. But, Ticketmaster is brainstorming a high-tech solution to get live events back on schedule. According to Promo Marketing Magazine, Ticketmaster plans to take all tickets digital. Only after proof of vaccination or proof of a negative COVID test, does a fan receive their golden e-ticket. This health tracking is made possible by a tight collaboration with IBM Digital Health Pass, CVS, and LabCorp.

For Daniel Litwin and Tyler Kern, MarketScale Radio’s hosts, Ticketmaster’s pivot makes sense. Whether it ends up being a long term or short term solution, it’s at least a way to leverage technology to bring back some semblance of life be:

KEY POINTS:

  • A smart phone app may bring back live events as we know it.
  • Ticketmaster asks fans to provide proof of COVID vaccination or a negative test.
  • Ticketmaster relies on the impending vaccine approval to push forward with their digital plan.

Latest

What Makes for a ‘Cheap’ Flatbed Printer?
July 30, 2021
On previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – quality is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the Read more
The Technical Aspects of In-Circuit Test Fixtures
July 30, 2021
Critical in-circuit test fixtures, or ICT fixtures, are no strangers to On Deck with Circuit Check. This show isn’t their first mention, but, for this episode, ICT fixtures got a more in-depth look for a better Read more
Strategic Accounts—A Role for Everyone
July 30, 2021
Service Logic’s Elizabeth Barber, Operations & Communications Manager, and Sarah Craver, Accounting Assistant, spoke with host Hilary Kennedy on the importance of everyone’s role in running Read more