Articles by tag: sports
With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…
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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…
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Bad Birdie Rises in the World of Sports Fashion Through Promotion of Vibrancy and Personality
The world of golf and sports apparel has seen so many changes, but Bad Birdie Golf stands out with its unique and vibrant approach. For a fresh episode of “Hammer Down,” host Mike Bush looked into the company’s stylistic revolution, featuring Jordan Dickerson, the mastermind behind Bad Birdie’s supply chain. The episode offered a…
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Sports Management Software Will Expand Client Management, If Software Companies Know What To Target
The sports management software industry is emerging with a major boost in growth, all thanks to a rise in the digitalization within the sports industry — among several other elements. According to research, its corresponding market is expected to grow at a CAGR of 15.1 percent and will be valued at over 24 billion…
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Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes
Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to…
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Video Games are the Latest NIL Partnerships That Talented College Students Should Seek Out
The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts. This isn’t just about…
Game Changers
When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business
Over the past decade, we’ve seen an increasing intersection of sports and business, with athletes moving beyond their sports roles into entrepreneurship, investing, brand-building, and business strategies. As the sports industry’s global value is projected to reach $623.6 billion by 2027, the question of how athletes transition into business becomes more pressing. Furthermore, with…