Articles by tag: sports

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

sports streaming

With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…

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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences

Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…

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Bad Birdie Rises in the World of Sports Fashion Through Promotion of Vibrancy and Personality

The world of golf and sports apparel has seen so many changes, but Bad Birdie Golf stands out with its unique and vibrant approach. For a fresh episode of “Hammer Down,” host Mike Bush looked into the company’s stylistic revolution, featuring Jordan Dickerson, the mastermind behind Bad Birdie’s supply chain. The episode offered a…

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Sports Management Software Will Expand Client Management, If Software Companies Know What To Target

The sports management software industry is emerging with a major boost in growth, all thanks to a rise in the digitalization within the sports industry — among several other elements. According to research, its corresponding market is expected to grow at a CAGR of 15.1 percent and will be valued at over 24 billion…

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Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes

Kwik Trip’s recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty. However, that’s shifting now since the advent of Name, Image, and Likeness (NIL) regulations in 2021, granting college athletes the long-overdue right to…

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Video Games are the Latest NIL Partnerships That Talented College Students Should Seek Out

The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts.   This isn’t just about…

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Game Changers
When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business

Over the past decade, we’ve seen an increasing intersection of sports and business, with athletes moving beyond their sports roles into entrepreneurship, investing, brand-building, and business strategies. As the sports industry’s global value is projected to reach $623.6 billion by 2027, the question of how athletes transition into business becomes more pressing. Furthermore, with…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Why the Merger of the PGA Tour and LIV Golf is Great for Golf
June 6, 2023

The PGA Tour, LIV Golf, and DP World Tour have announced their merger, putting an end to the conflict that has dominated sports business news for the past 18 months. The PGA Tour’s merger with LIV Golf, a Saudi-backed men’s golf organization, has generated significant attention. The merger comes after a period of conflict between…

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The Importance of Legal Counsel to Major League Organizations
June 2, 2023

Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts…

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Dallas Mavericks Executive Discusses Organization’s Push for Sports Diversity
May 9, 2023

Sports are loved by people from all walks of life and played by people of diverse backgrounds. Despite this fact, oftentimes the big players behind these scenes are not as diverse. Data shows that the diversity of executives in sports is actually lagging behind. However, some sports leagues fare better than others, and when it…

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Sports Business is Booming in Dallas
April 27, 2023

Big cities love their sports, but one city recently rose to the top of the list. In Sports Business Journal’s March 2023 ranking of the top 50 cities in the U.S. for sports business, Dallas, Texas came in at number one. Dallas has several major sports franchises, from the Dallas Cowboys, Dallas Mavericks, and…

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Can Applying Physics Theory to Basketball Give Teams An Edge? Expert Opinion On The Science
April 5, 2023

A team of physicists at Cornell University think they are onto something that will change the game of basketball forever. Led by graduate student Jaron Barron, the team has been working on a revolutionary approach to the game by applying density-functional fluctuation theory (DFFT), a physics theory. Their data model shows that this strategy…

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Love Media? Become a Broadcast Engineer and Have a Front Row Seat
March 13, 2023

Interested in working in media and entertainment? Consider becoming a broadcast engineer! It’s an opportunity to combine technical expertise with a passion for media. As a broadcast engineer, you’ll play a crucial role in ensuring that audio and video are transmitted with the highest quality for a wide-range of productions, from sports to breaking…

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The World of Sportscasting from the Eyes of Ric Renner
March 8, 2023

The sports broadcasting world is an important aspect of sports. Sportscasting not only provides sports fans with vital information, but also colorful commentary about certain games and events. Today, what initially started out on the radio has grown to become one of the biggest areas of the media industry. While a career in sportscasting can…

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The Business of Sports Data: How Analytics Are Bringing Intentionality in Every Layer of the Sports Industry
March 2, 2023

If sports are a multibillion-dollar engine, the data fueling that engine is big business too. Strategic Market Research puts sports analytics at a value of $2.1 billion in 2020, with a growth trajectory of $16.5 billion by 2030. The rise of machine learning and AI technologies drives this market growth. Companies like SBRnet provide comprehensive…

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St. Louis CITY SC Expands Pro Soccer
February 22, 2023

Missouri soccer fans have reason to celebrate as St. Louis CITY SC kicks off its expansion year season. And St. Louis is doing it in style with its beautiful, state-of-the-art open-air stadium, CITYPARK. This brand-new facility boasts 22,500 seats, all within 120 feet of the pitch, with the closest seats a mere 15 feet from…

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