Articles by tag: storytelling

Capturing B-Roll with Your Smartphone: Showcasing Your Facility

B-roll footage is a game-changer in CGC, video presentations, and brand storytelling. For B2B companies keen on spotlighting their facilities and operations, the advances in mobile camera technology mean our smartphones are becoming indispensable cinematic allies in our media toolkit.   Facility Outdoors Key shots: Wide shots of the entire facility to give an […]

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Building Management
Learning Through Life’s Lessons: An Insightful Conversation with Mike Leissa on Straight Outta Crumpton

As our world grows increasingly interconnected, the importance of leadership and personal growth has never been more critical. In an era where technology is shifting the landscape of industries and human interaction, there remains a timeless need for genuine connections, empathy, and values-based leadership. This is the theme of a recent episode of Straight […]

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Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC?     […]

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Business Services
Understanding Mythology Deepens Creative Storytelling

Will Linn, Ph.D., is a Mythologist and founder of Mythouse.org. In college, Linn took a mythology class that tied together storytelling with ideas and themes Linn recognized from his philosophy class. Throw in a trip to Greece and a helping of Joseph Campbell, Linn quickly headed down his river of discovery to a career in […]

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Building Management
Rethinking How We Share Stories to Ensure We Don’t Lose Our Audience

On this episode of Safety Justice League, hosts, Abby Ferri, Jason Lucas, and Jason Maldonado continue their series of reflecting on past podcasts. Today, the three look back on their episode with Tamsen Webster, “the good idea lady,” and consider how they can better share their stories to cater to the needs of their audience. […]

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Extra Condensed
The Power of Storytelling through Animation

Storytelling is the premier way to leave an impact on your audience – and that narrative power has to be present in everything that your organization creates. So, how powerful is storytelling in the context of animation, and how can designers bring their animations to life in a way that resonates with those who view […]

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Education & EdTech
Emotionally Engaging Content Creates Better Learning Outcomes

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   How has e-learning transformed in terms of workplace training […]

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Dr. Christopher King Georgetown's inaugural Dean of Health
The Visionary Work That Led Dr. Christopher King to Becoming Georgetown’s Inaugural Dean of Health
February 28, 2024

Currently, the healthcare system is grappling with issues of equity, access, and the integration of social determinants of health. As a result, the conversation around transformative leadership in healthcare education has never been more crucial. Amidst a backdrop of systemic challenges, including structural racism and socioeconomic disparities, the role of education in shaping the […]

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diversity equity
The Key to Increasing Profits? Integrating Diversity and Equity into Recruitments, Promotions and Retention
February 27, 2024

How can organizations truly integrate diversity, equity, inclusion, and belonging (DEIB) into their core operations to not only foster a sense of community but also enhance performance and profitability? Geoffrey M. Roche, Director of Workforce Development (North America) at Siemens Healthineers, brings a wealth of experience in leadership, education, culture, and workforce transformation, emphasizing […]

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Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

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Residential
Draper At Home Announces Residential Sales Director
February 27, 2024

(Spiceland, Ind.) – Draper At Home has announced the appointment of a Director of Sales — Residential. Chris Sitarov will be responsible for Draper At Home Regional Residential Sales Managers throughout the United States. Sitarov joined Draper in 2019 as the Architectural Regional Sales Manager for the Mid-Atlantic states and was most recently Director of […]

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Other Articles
MarketScale Live: Why Storytelling is Vital to Connecting with Customers
April 21, 2021

On this episode of Market Scale Live, John Merris, the CEO of Solo Stove, shared his insights on the power of storytelling in B2B marketing. Merris is known for his ability to bring energy and storytelling to the companies he leads, and he believes that storytelling is the key to success in every business he […]

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3×5: What Experiential Retail Will Look Like After the Pandemic
April 12, 2021

Experiential retail is a phenomenon that had gained rapid ground in recent years – but all of that changed once the pandemic hit. For many event producers and retailers, the physical experience is now in a state of limbo as many try to figure out how to adapt them for a post-pandemic world. Here to […]

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How Narratives Power Impactful Experience Design
October 14, 2020

On this episode of Experience by Design, host Bryan Meszaros welcomed Abigail Honor, Founder of Lorem Ipsum Corp, for a discussion on how growth in the field of experience design has made finding great talent simpler. Lorem Ipsum is a “multidisciplinary firm specializing in the planning, design and production of experiences.” That’s a broad definition, […]

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Using Stories to Sell Your Brand: Bricks and Clicks
April 16, 2020

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us […]

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Why Quality Businesses Journalism Focuses on Narrative Storytelling
March 11, 2020

Business journalism is more than just stories about earnings and income statements. The ability to tell a compelling story is what makes audiences want to hear more about your company and what you have to offer. On this podcast, host Giovanna Hnath and Southern Methodist University Associate Professor of Journalism Jake Batsell discuss how companies […]

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People, Process, Service: The Process of Storytelling
December 24, 2019

It was storytime on this week’s episode of People, Process, Service, as a true professional in the field of broadcast journalism came into the MarketScale studio to chat with hosts Bill Kasko, President and CEO of Frontline Source Group, and Tyler Kern, MarketScale publisher. Mike Snyder is head of communications at the Tarrant County […]

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Is “Authentic Reality” Next in Entertainment?
December 6, 2019

Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality, […]

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How IPs and Technology are Delivering on Storytelling at Amusement Parks
December 4, 2019

Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available. “We have to change the way we’ve […]

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Quality Event Lighting is Key. So Why Isn’t it an Industry Standard?
April 9, 2019

Live events are the cornerstone of an AV company’s repertoire. Full of multiple components including audio, visual effects, the actual content, and of course the overall flow of the show itself, every aspect deserves attention. When there are so many different factors at play simultaneously, though, the specifics and importance of the lighting for […]

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