The Power of Storytelling through Animation

Storytelling is the premier way to leave an impact on your audience – and that narrative power has to be present in everything that your organization creates.

So, how powerful is storytelling in the context of animation, and how can designers bring their animations to life in a way that resonates with those who view them?

To find out, Extra Condensed host Toby Martin, CEO of Extensis, was joined by MarketScale Design Team Lead Marisa Harris and Illustrator and Animator Kiara Thomas to dive further into this critical topic.
One of the most interesting points, perhaps, was Harris’s contention that, often, designers need to blend art and science for the best result.

“Whenever I was in school, a lot of it was using science in the sense of technology. … We had to do things like engineering,” she said. “With my design, I now have found ways to use different code or different math problems, or even physics, to better create.

“Even watching different things and understanding how physics works, how gravity works and how things function in the sense of science really helps to better display animations.”

The two artists also explored advice they’ve leveraged in growing their own careers and talked through the process of crafting a powerful story.

Follow us on social media for the latest updates in B2B!

Latest

verizon leaders
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
December 1, 2023

For a special episode of The Verizon Partner Network the focus was on the considerable role of partnerships in the Verizon Partner Program and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to […]

Read More
2024
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
December 1, 2023

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

Read More
verizon business group
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
December 1, 2023

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

Read More