How Narratives Power Impactful Experience Design

On this episode of Experience by Design, host Bryan Meszaros welcomed Abigail Honor, Founder of Lorem Ipsum Corp, for a discussion on how growth in the field of experience design has made finding great talent simpler.

Lorem Ipsum is a “multidisciplinary firm specializing in the planning, design and production of experiences.” That’s a broad definition, but the company essentially prides itself on helping museums, attractions and more elevate the impact they leave on guests via the power of dramatic narratives and innovative solutions.

Honor’s background in film and media informed Lorem Ipsum’s beginnings as a media-first company, but it’s also now contributed to a more well-rounded approach to experience design and narrative that draws on that experience and inspiration.

That natural progression has led to Lorem Ipsum’s focus on narrative-driven experiences that leverage innovative technology solutions helping to bring the company’s forward-thinking ideas to life.

Honor said a wider shift toward a recognition of experience design and its importance for visitor attractions and venues of all kinds has made it simpler to find the people who form the growing core of her business.

“Our community’s grown. Twenty years ago, I don’t think anybody knew what experiential design was, and now you can go and study it at university,” Honor said. “It really is night and day, and a lot has changed in the landscape over the last 20 years. So finding great people, I think, is a lot easier.”

Join host Bryan Meszaros on Experience by Design every other Wednesday as he explores the latest trends and solutions helping craft the world’s most intriguing experiences.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Execution at Scale: The Real Challenge of Building AI Infrastructure
July 17, 2025

AI infrastructure is evolving at breakneck speed, and the real challenge is no longer just designing next-generation data centers—it’s executing them at scale. As demand for AI-ready facilities grows, operators must adapt to immense increases in power density, new cooling technologies, and unconventional deployment locations. According to the Uptime Institute, power densities in AI-focused data…

Read More
workplace visibility
Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth
July 17, 2025

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Read More
Marketplace Inclusion
How TEKsystems Uses Marketplace Inclusion to Drive Equitable AI Adoption
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More