Articles by tag: experience design

Powerful Experiences Lie at the Intersection of Design and Strategy

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   On this episode of Experience By Design, Host Bryan Meszaros talked with Matthew…

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Experience by Design
The State of Play in Experience Design

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Catch up with Experience by Design host Bryan Meszaros. He offered thoughts on…

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Podcasts
Is Experiential Marketing Retail’s Ticket to a Resurgence?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Everything in life is an experience. They have just become more sophisticated and calculated, especially in…

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Experience by Design
Planning For Adaptability in Design

Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Design is much more than static. In the 21st-century is all about experience and shaping…

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Experience by Design
Elevating In-Store AV Design to Resonate with Customers

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Retailers have been creating experiences for shoppers for hundreds of years. Those have…

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Food & Beverage
Bringing Optimism Back to the Restaurant Industry

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   The dining experience has endured a seismic shift during the pandemic. What have experts learned in the last year, and what does the…

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Experience by Design
How Narratives Power Impactful Experience Design

On this episode of Experience by Design, host Bryan Meszaros welcomed Abigail Honor, Founder of Lorem Ipsum Corp, for a discussion on how growth in the field of experience design has made finding great talent simpler. Lorem Ipsum is a “multidisciplinary firm specializing in the planning, design and production of experiences.” That’s a broad definition,…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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