The State of Play in Experience Design
Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.
Catch up with Experience by Design host Bryan Meszaros. He offered thoughts on past conversations, upcoming conversations, and how experience design is quickly evolving. “Starting this podcast was a way to share the conversations I’d been having. There are so many insights that are important to capture.”
Meszaros shared his excitement to experience new things as the world begins to open up, creating a bucket list. He also wants to further the conversation on how digital engagement and technology are shaping experiences of the future. One thing he was adamant about is that “you have to create a reason for people to come to you.”
Those emerging from the pandemic aren’t the same as before. Meszaros shared some things that resonated with him from an article. “Consumers want connectivity and community. The challenge for experience designers is how to create reconnection.”
That’s true of retail, hospitality, and so many other spaces. In retail, getting shoppers in stores is less about the product and more about experiencing some element of that brand.
“Buying behaviors have shifted, and consumers are demanding more immersive experience, and they should. This is the moment to apply data and technology to address these shifts. They want something they can’t get at home.”
It’s time for more creativity and seamlessly integrating technology and digital media to create unique and enticing environments.
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