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From Reebok to Nissan and Cirque du Soleil, this approach has attracted some retail and experience giants.
Removing friction points in shopping and telling richer stories is key to delivering Integrated Brand Experiences.
The sports fan experience has been evolving, with the help of technology, for years. This evolution has launched state of the art venues and novel ways to engage.
Bryan Meszaros and Leviathan outlined the general motivation behind experiential design, which was largely in its infancy when Leviathan began its quest to reshape the industry.