Powerful Experiences Lie at the Intersection of Design and Strategy
Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.
On this episode of Experience By Design, Host Bryan Meszaros talked with Matthew McNerney, Creative Director, Experience, Landor & Fitch, an iconic design and strategy agency that delivers extraordinary brand transformation by design. They spoke about his career, career trajectory, and Landor & Fitch.
McNerney recently landed at Landor & Fitch, where he directs brand experiences to transform businesses, foster affinity, and build brand ambassadors. His fluid role spans physical environments, programming, service design, and digital interaction, and he often leads business development efforts from ideation through pitch presentations. He promotes collaboration while cultivating space for team members to influence projects from any direction.
“The reality of experience design is that it touches everything.” – Matthew McNerney
Landor is known for its classic branding, strategic design, and legacy contributions to the graphic design world. Fitch is known for its world-class strategy, experience, retail, and workplace design.
“It is really the two ends of the spectrum of branding, so bringing them together to offer our extraordinary work is incredible,” McNerney said.
He elaborated that they noticed clients were asking for more coherent deliverables. The two practices of design and strategy from Landor & Fitch integrate the two disciplines to create holistic experiences.
“The reality of experience design is that it touches everything,” McNerney said. “Having those two minds is just lovely to really offer incredibly rich solutions for an evolving world that’s only accelerated since the pandemic.”