Powerful Experiences Lie at the Intersection of Design and Strategy

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.

 

On this episode of Experience By Design, Host Bryan Meszaros talked with Matthew McNerney, Creative Director, Experience, Landor & Fitch, an iconic design and strategy agency that delivers extraordinary brand transformation by design. They spoke about his career, career trajectory, and Landor & Fitch.

McNerney recently landed at Landor & Fitch, where he directs brand experiences to transform businesses, foster affinity, and build brand ambassadors. His fluid role spans physical environments, programming, service design, and digital interaction, and he often leads business development efforts from ideation through pitch presentations. He promotes collaboration while cultivating space for team members to influence projects from any direction.

“The reality of experience design is that it touches everything.” – Matthew McNerney

Landor is known for its classic branding, strategic design, and legacy contributions to the graphic design world. Fitch is known for its world-class strategy, experience, retail, and workplace design.

“It is really the two ends of the spectrum of branding, so bringing them together to offer our extraordinary work is incredible,” McNerney said.

He elaborated that they noticed clients were asking for more coherent deliverables. The two practices of design and strategy from Landor & Fitch integrate the two disciplines to create holistic experiences.

“The reality of experience design is that it touches everything,” McNerney said. “Having those two minds is just lovely to really offer incredibly rich solutions for an evolving world that’s only accelerated since the pandemic.”

Listen to Previous Episodes!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More
healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More